diff --git a/core/kazoo_events/src/kz_hooks_util.erl b/core/kazoo_events/src/kz_hooks_util.erl
index 4c14f8ab6cd..d1f87802394 100644
--- a/core/kazoo_events/src/kz_hooks_util.erl
+++ b/core/kazoo_events/src/kz_hooks_util.erl
@@ -141,7 +141,7 @@ all_registered_rr() ->
 -spec maybe_add_hook(tuple()) -> 'true'.
 maybe_add_hook(Hook) ->
     maybe_add_binding(Hook),
-    'true' = gproc:reg(Hook).
+    'true' = gproc:ensure_reg(Hook).
 
 -spec maybe_add_binding(tuple()) -> 'ok'.
 maybe_add_binding(?HOOK_REG) ->