diff --git a/_inc/client/plans/plan-body.jsx b/_inc/client/plans/plan-body.jsx
index d6acb99be8b39..5b1c50de564da 100644
--- a/_inc/client/plans/plan-body.jsx
+++ b/_inc/client/plans/plan-body.jsx
@@ -149,12 +149,12 @@ class PlanBody extends React.Component {
 							premiumThemesActive && (
 								<div className="jp-landing__plan-features-card">
 									<h3 className="jp-landing__plan-features-title">{ __( 'Unlimited Premium Themes' ) }</h3>
-									<p>{ __( "Exclusive hand-crafted designs you will love with dedicated support directly from the themes' authors." ) }</p>
+									<p>{ __( "Exclusive hand-crafted designs you will love with dedicated support directly from the theme authors." ) }</p>
 									<Button
 										onClick={ () => this.trackPlansClick( 'premium_themes' ) }
 										href={ 'https://wordpress.com/themes/premium/' + this.props.siteRawUrl }
 										className="is-primary">
-										{ __( 'Explore' ) }
+										{ __( 'Browse Themes' ) }
 									</Button>
 								</div>
 							)
@@ -268,7 +268,7 @@ class PlanBody extends React.Component {
 						( 'is-business-plan' === planClass || 'is-premium-plan' === planClass ) && (
 							<div className="jp-landing__plan-features-card">
 								<h3 className="jp-landing__plan-features-title">{ __( 'Video Hosting' ) }</h3>
-								<p>{ __( 'Fast, optimized, ad-free, and unlimited video hosting for your site (powered by VideoPress).' ) }</p>
+								<p>{ __( 'Fast, optimized, ad-free, and unlimited video hosting for your site.' ) }</p>
 								{
 									this.props.isModuleActivated( 'videopress' ) ? (
 										<Button onClick={ () => this.trackPlansClick( 'upload_videos' ) } href={ this.props.siteAdminUrl + 'upload.php' } className="is-primary">
@@ -281,7 +281,7 @@ class PlanBody extends React.Component {
 											className="is-primary"
 											disabled={ this.props.isActivatingModule( 'videopress' ) }
 										>
-											{ __( 'Activate VideoPress' ) }
+											{ __( 'Activate Video Hosting' ) }
 										</Button>
 									)
 								}
@@ -342,15 +342,10 @@ class PlanBody extends React.Component {
 					{
 						'is-personal-plan' === planClass && (
 							<div className="jp-landing__plan-features-card">
-								<h3 className="jp-landing__plan-features-title">{ __( 'Explore Premium and Professional Options' ) }</h3>
-								<p>{ __( 'Learn about Jetpack services used by WordPress professionals. On top of the security essentials you currently enjoy, Jetpack offers you:' ) }</p>
-								<p> &bull; { __( 'Over 200 Premium themes to explore' ) }</p>
-								<p> &bull; { __( 'Business class security: malware scanning, real-time backups, and threat resolution' ) }</p>
-								<p> &bull; { __( 'Social media automation and scheduling' ) }</p>
-								<p> &bull; { __( 'Unlimited and ad-free video hosting' ) }</p>
-								<p> &bull; { __( 'SEO and social media previewing tools' ) }</p>
-								<p> &bull; { __( 'Income generation from a WordPress ad program' ) }</p>
-								<p> &bull; { __( 'Google Analytics integration' ) }</p>
+								<h3 className="jp-landing__plan-features-title">{ __( 'Three great reasons to go Pro' ) }</h3>
+								<p>{ __( 'Design the perfect site with unlimited access to hundreds of themes and unlimited, high-speed, and ad-free video hosting.' ) }</p>
+								<p>{ __( 'Always-on security including real-time backups, malware scanning, and automatic threat resolution.' ) }</p>
+								<p>{ __( 'Grow your traffic and revenue with social media scheduling, enhanced site search, SEO tools, PayPal payments, and an ad program.' ) }</p>
 								<p>
 									<Button onClick={ () => this.trackPlansClick( 'compare_plans' ) } href={ 'https://jetpack.com/redirect/?source=plans-compare-personal&site=' + this.props.siteRawUrl } className="is-primary">
 										{ __( 'Compare Plans' ) }
@@ -363,10 +358,9 @@ class PlanBody extends React.Component {
 					{
 						'is-premium-plan' === planClass && (
 							<div className="jp-landing__plan-features-card">
-								<h3 className="jp-landing__plan-features-title">{ __( 'Explore Jetpack Professional' ) }</h3>
-								<p>{ __( 'Jetpack Professional is the tool used by WordPress professionals. On top of the services you already enjoy, you also benefit from:' ) }</p>
-								<p> &bull; { __( 'Over 200 Premium themes to explore' ) }</p>
-								<p> &bull; { __( 'Business class security: real-time backups and threat resolution' ) }</p>
+								<h3 className="jp-landing__plan-features-title">{ __( 'Two great reasons to go Pro' ) }</h3>
+								<p>{ __( 'Unlimited access to hundreds of premium WordPress themes with dedicated support directly from the theme authors.' ) }</p>
+								<p>{ __( 'A superior search experience powered by Elasticsearch providing your users with faster and more relevant search results. Previously only available to WordPress.com VIP customers and trusted by industry-leading brands.' ) }</p>
 								<p>
 									<Button onClick={ () => this.trackPlansClick( 'compare_plans' ) } href={ 'https://jetpack.com/redirect/?source=plans-compare-premium&site=' + this.props.siteRawUrl } className="is-primary">
 										{ __( 'Explore Jetpack Professional' ) }
@@ -384,18 +378,23 @@ class PlanBody extends React.Component {
 				planCard = (
 					<div className="jp-landing__plan-features">
 						<div className="jp-landing__plan-features-card">
-							<h3 className="jp-landing__plan-features-title">{ __( 'Maximum grade security' ) }</h3>
-							<p>{ __( 'Real-time backup with unlimited space, one-click restores, bulletproof spam monitoring, malware defense, and brute-force login protection - all in one place and optimized for WordPress.' ) }</p>
-							<p>{ __( 'Bulletproof spam filtering protects your brand, your readers, and improves SEO. Malware scanning helps maintain peace of mind and keeps your backend safe from intruders.' ) }</p>
+							<h3 className="jp-landing__plan-features-title">{ __( 'Design the perfect website' ) }</h3>
+							<p>{ __( 'Get unlimited access to hundreds of professional themes, a superior search experience for your users, and unlimited high-speed, and ad-free video hosting.' ) }</p>
 						</div>
+
+						<div className="jp-landing__plan-features-card">
+							<h3 className="jp-landing__plan-features-title">{ __( 'Increase traffic and revenue' ) }</h3>
+							<p>{ __( 'Reach more people and earn money with automated social media scheduling, better search results, SEO preview tools, PayPal payments, and an ad program.' ) }</p>
+						</div>
+
 						<div className="jp-landing__plan-features-card">
-							<h3 className="jp-landing__plan-features-title">{ __( 'Premium traffic and monetization tools' ) }</h3>
-							<p>{ __( 'The Jetpack Premium plan now offers you the ability to generate income from your site by showing high-quality paid ads to your visitors. Professional plan customers also benefit from SEO tools to help optimize search engine traffic.' ) }</p>
+							<h3 className="jp-landing__plan-features-title">{ __( 'Always-on Security' ) }</h3>
+							<p>{ __( 'Automatic defense against hacks, malware, spam, data loss, and downtime with automated backups, unlimited storage, and malware scanning.' ) }</p>
 						</div>
 
 						<div className="jp-landing__plan-features-card">
 							<h3 className="jp-landing__plan-features-title">{ __( 'Enjoy priority support' ) }</h3>
-							<p>{ __( 'We support all Jetpack users, regardless of plan. But customers on a paid subscription enjoy priority support so that security issues are identified and fixed for you as soon as possible. ' ) }</p>
+							<p>{ __( 'We support all Jetpack users, regardless of plan. But customers on a paid subscription enjoy priority support so that security issues are identified and fixed for you as soon as possible.' ) }</p>
 						</div>
 
 						<p>
diff --git a/_inc/client/plans/plan-header.jsx b/_inc/client/plans/plan-header.jsx
index 8658ff2f86475..8f071b39b373d 100644
--- a/_inc/client/plans/plan-header.jsx
+++ b/_inc/client/plans/plan-header.jsx
@@ -32,10 +32,10 @@ class PlanHeader extends React.Component {
 				starrySky = (
 					<div className="jp-landing-plans__header">
 						<h2 className="jp-landing-plans__header-title">
-							{ __( 'Introducing our most affordable backups and security plan yet' ) }
+							{ __( 'Jetpack Premium now includes our full security suite' ) }
 						</h2>
 						<p className="jp-landing-plans__header-description">
-							{ __( 'Jetpack Personal keeps your data, site, and hard work safe.' ) }
+							{ __( 'Automated backups, one-click restores, spam filtering, and malware scanning.' ) }
 						</p>
 						<div className="jp-landing-plans__header-img-container">
 							<div className="jp-landing-plans__header-col-left">
@@ -43,7 +43,7 @@ class PlanHeader extends React.Component {
 								<p className="jp-landing-plans__header-text">
 									{ __( 'For less than the price of a coffee a month you can rest easy knowing your hard work (or livelihood) is backed up.' ) }
 									<br /><br />
-									{ __( "Hackers, botnets and spammers attack websites indiscriminately. Their goal is to attack everywhere and often. Our goal is to help you prepare by blocking these threats, and in worst-case-scenarios we'll be here to help you restore your site to its former glory." ) }
+									{ __( "Upgrade to a weekly coffee and fully protect your site from malware, infiltrations, and security loopholes with automated malware scanning." ) }
 								</p>
 								<p className="jp-landing-plans__header-btn-container">
 									<Button href={ 'https://jetpack.com/redirect/?source=plans-main-top&site=' + this.props.siteRawUrl } className="is-primary">
@@ -66,8 +66,8 @@ class PlanHeader extends React.Component {
 							<img src={ imagePath + '/plans/plan-free.svg' } className="jp-landing__plan-icon" alt="" />
 						</div>
 						<div className="jp-landing__plan-card-current">
-							<h3 className="jp-landing__plan-features-title">{ __( 'Your site is on the Free Jetpack Plan' ) }</h3>
-							<p className="jp-landing__plan-features-text">{ __( 'Upgrade to a paid plan to unlock world-class security, spam protection tools, priority support, SEO and monetization tools.' ) }</p>
+							<h3 className="jp-landing__plan-features-title">{ __( 'Powerful services for your site' ) }</h3>
+							<p className="jp-landing__plan-features-text">{ __( 'Always-on security, a better search experience, unlimited CDN use, advanced marketing tools, and monetization services.' ) }</p>
 						</div>
 					</div>
 				);
@@ -81,7 +81,7 @@ class PlanHeader extends React.Component {
 						</div>
 						<div className="jp-landing__plan-card-current">
 							<h3 className="jp-landing__plan-features-title">{ __( 'Welcome to Jetpack Personal' ) }</h3>
-							<p className="jp-landing__plan-features-text">{ __( 'Security essentials (daily backups, spam filtering), and priority support.' ) }</p>
+							<p className="jp-landing__plan-features-text">{ __( 'Daily backups, spam filtering, and priority support.' ) }</p>
 						</div>
 					</div>
 				);
@@ -93,9 +93,9 @@ class PlanHeader extends React.Component {
 						<div className="jp-landing__plan-card-img">
 							<img src={ imagePath + '/plans/plan-premium.svg' } className="jp-landing__plan-icon" alt="" />
 						</div>
-						<div className="jp-landing__plan-card-current">
+						<div className="jp-landing__plan-iconcard-current">
 							<h3 className="jp-landing__plan-features-title">{ __( 'Welcome to Jetpack Premium' ) }</h3>
-							<p className="jp-landing__plan-features-text">{ __( 'Enhanced security (backups, scanning, spam filtering), marketing automation (social scheduling, ad program), 13Gb video hosting, and priority support.' ) }</p>
+							<p className="jp-landing__plan-features-text">{ __( 'Full security suite, marketing and revenue automation tools, unlimited video hosting, and priority support.' ) }</p>
 						</div>
 					</div>
 				);
@@ -109,7 +109,7 @@ class PlanHeader extends React.Component {
 						</div>
 						<div className="jp-landing__plan-card-current">
 							<h3 className="jp-landing__plan-features-title">{ __( 'Welcome to Jetpack Professional' ) }</h3>
-							<p className="jp-landing__plan-features-text">{ __( 'Unlimited Premium themes, business class security (backups, scanning, spam filtering), marketing automation (social scheduling, SEO tools, ad program), video hosting, and priority support.' ) }</p>
+							<p className="jp-landing__plan-features-text">{ __( 'Full security suite, marketing and revenue automation tools, unlimited video hosting, unlimited themes, enhanced search, and priority support.' ) }</p>
 						</div>
 					</div>
 				);