diff --git a/extensions/blocks/calendly/index.js b/extensions/blocks/calendly/index.js
index 4fa5f23a407f6..c31ae41ca6747 100644
--- a/extensions/blocks/calendly/index.js
+++ b/extensions/blocks/calendly/index.js
@@ -1,7 +1,7 @@
 /**
  * External dependencies
  */
-import { __ } from '@wordpress/i18n';
+import { __, _x } from '@wordpress/i18n';
 import { createBlock } from '@wordpress/blocks';
 
 /**
@@ -25,9 +25,9 @@ export const settings = {
 	icon,
 	category: 'jetpack',
 	keywords: [
-		__( 'calendar', 'jetpack' ),
-		__( 'schedule', 'jetpack' ),
-		__( 'appointments', 'jetpack' ),
+		_x( 'calendar', 'block search term', 'jetpack' ),
+		_x( 'schedule', 'block search term', 'jetpack' ),
+		_x( 'appointments', 'block search term', 'jetpack' ),
 	],
 	supports: {
 		align: true,
diff --git a/extensions/blocks/eventbrite/index.js b/extensions/blocks/eventbrite/index.js
index c4737f804772c..c1de49272f82d 100644
--- a/extensions/blocks/eventbrite/index.js
+++ b/extensions/blocks/eventbrite/index.js
@@ -1,7 +1,7 @@
 /**
  * External dependencies
  */
-import { __ } from '@wordpress/i18n';
+import { __, _x } from '@wordpress/i18n';
 import { G, Path, Rect, SVG } from '@wordpress/components';
 import { createBlock } from '@wordpress/blocks';
 
@@ -41,7 +41,10 @@ export const settings = {
 	description: __( 'Embed Eventbrite event details and ticket checkout.', 'jetpack' ),
 	icon,
 	category: 'jetpack',
-	keywords: [ __( 'events', 'jetpack' ), __( 'tickets', 'jetpack' ) ],
+	keywords: [
+		_x( 'events', 'block search term', 'jetpack' ),
+		_x( 'tickets', 'block search term', 'jetpack' ),
+	],
 	supports: {
 		html: false,
 	},
diff --git a/extensions/blocks/google-calendar/index.js b/extensions/blocks/google-calendar/index.js
index 29a46afb82161..53eabf91cc844 100644
--- a/extensions/blocks/google-calendar/index.js
+++ b/extensions/blocks/google-calendar/index.js
@@ -21,6 +21,7 @@ export const settings = {
 	keywords: [
 		_x( 'events', 'block search term', 'jetpack' ),
 		_x( 'dates', 'block search term', 'jetpack' ),
+		_x( 'schedule', 'block search term', 'jetpack' ),
 	],
 	icon,
 	category: 'jetpack',
diff --git a/extensions/blocks/map/settings.js b/extensions/blocks/map/settings.js
index 7d00574092cde..1eded2eab2a5f 100644
--- a/extensions/blocks/map/settings.js
+++ b/extensions/blocks/map/settings.js
@@ -26,7 +26,6 @@ export const settings = {
 	),
 	category: 'jetpack',
 	keywords: [
-		_x( 'map', 'block search term', 'jetpack' ),
 		_x( 'maps', 'block search term', 'jetpack' ),
 		_x( 'location', 'block search term', 'jetpack' ),
 		_x( 'navigation', 'block search term', 'jetpack' ),
diff --git a/extensions/blocks/opentable/index.js b/extensions/blocks/opentable/index.js
index 5515c676b5a26..01f92767e4e99 100644
--- a/extensions/blocks/opentable/index.js
+++ b/extensions/blocks/opentable/index.js
@@ -1,7 +1,7 @@
 /**
  * External dependencies
  */
-import { __ } from '@wordpress/i18n';
+import { __, _x } from '@wordpress/i18n';
 import { createBlock } from '@wordpress/blocks';
 
 /**
@@ -27,9 +27,9 @@ export const settings = {
 	icon,
 	category: 'jetpack',
 	keywords: [
-		__( 'opentable', 'jetpack' ),
-		__( 'reservation', 'jetpack' ),
-		__( 'restaurant', 'jetpack' ),
+		_x( 'booking', 'block search term', 'jetpack' ),
+		_x( 'reservation', 'block search term', 'jetpack' ),
+		_x( 'restaurant', 'block search term', 'jetpack' ),
 	],
 	supports: {
 		align: true,
diff --git a/extensions/blocks/pinterest/index.js b/extensions/blocks/pinterest/index.js
index e588244aed6ee..2ec5d591dee5b 100644
--- a/extensions/blocks/pinterest/index.js
+++ b/extensions/blocks/pinterest/index.js
@@ -34,7 +34,11 @@ export const settings = {
 
 	category: 'jetpack',
 
-	keywords: [ _x( 'social', 'block search term', 'jetpack' ) ],
+	keywords: [
+		_x( 'social', 'block search term', 'jetpack' ),
+		_x( 'pinboard', 'block search term', 'jetpack' ),
+		_x( 'pins', 'block search term', 'jetpack' ),
+	],
 
 	supports: {
 		align: false,
diff --git a/extensions/blocks/related-posts/index.js b/extensions/blocks/related-posts/index.js
index c7a0b8bd246c0..31763fab084b2 100644
--- a/extensions/blocks/related-posts/index.js
+++ b/extensions/blocks/related-posts/index.js
@@ -26,9 +26,9 @@ export const settings = {
 	category: 'jetpack',
 
 	keywords: [
-		_x( 'Similar content', 'block search term', 'jetpack' ),
-		_x( 'Linked', 'block search term', 'jetpack' ),
-		_x( 'Connected', 'block search term', 'jetpack' ),
+		_x( 'similar content', 'block search term', 'jetpack' ),
+		_x( 'linked', 'block search term', 'jetpack' ),
+		_x( 'connected', 'block search term', 'jetpack' ),
 	],
 
 	attributes: {
diff --git a/extensions/blocks/revue/index.js b/extensions/blocks/revue/index.js
index 69fdf5ee340cf..9613d369f381e 100644
--- a/extensions/blocks/revue/index.js
+++ b/extensions/blocks/revue/index.js
@@ -1,7 +1,7 @@
 /**
  * WordPress dependencies
  */
-import { __ } from '@wordpress/i18n';
+import { __, _x } from '@wordpress/i18n';
 
 /**
  * Internal dependencies
@@ -17,6 +17,11 @@ export const settings = {
 	description: __( 'Add a subscription form for your Revue newsletter.', 'jetpack' ),
 	icon,
 	category: 'jetpack',
+	keywords: [
+		_x( 'email', 'block search term', 'jetpack' ),
+		_x( 'subscription', 'block search term', 'jetpack' ),
+		_x( 'newsletter', 'block search term', 'jetpack' ),
+	],
 	supports: {
 		html: false,
 	},
diff --git a/extensions/blocks/wordads/index.js b/extensions/blocks/wordads/index.js
index ece01423181f5..442aa24a00c14 100644
--- a/extensions/blocks/wordads/index.js
+++ b/extensions/blocks/wordads/index.js
@@ -1,7 +1,7 @@
 /**
  * External dependencies
  */
-import { __ } from '@wordpress/i18n';
+import { __, _x } from '@wordpress/i18n';
 import { ExternalLink, Path, SVG } from '@wordpress/components';
 import { Fragment } from '@wordpress/element';
 
@@ -58,7 +58,11 @@ export const settings = {
 
 	category: 'jetpack',
 
-	keywords: [ __( 'ads', 'jetpack' ), 'WordAds', __( 'Advertisement', 'jetpack' ) ],
+	keywords: [
+		_x( 'ads', 'block search term', 'jetpack' ),
+		'WordAds',
+		_x( 'Advertisement', 'block search term', 'jetpack' ),
+	],
 
 	supports: {
 		align: [ 'left', 'center', 'right' ],