diff --git a/_inc/client/components/jetpack-connect/index.jsx b/_inc/client/components/jetpack-connect/index.jsx
index f9d88f211ce1f..4c6f2728357cb 100644
--- a/_inc/client/components/jetpack-connect/index.jsx
+++ b/_inc/client/components/jetpack-connect/index.jsx
@@ -27,170 +27,189 @@ const JetpackConnect = React.createClass( {
 
 				<Card className="jp-jetpack-connect__cta">
 					<p className="jp-jetpack-connect__description">
-						{ __( 'Please connect to or create a WordPress.com account to start using Jetpack. This will enable powerful security, traffic, and customization services.' ) }
+						{ __( 'Hassle-free design, marketing, and security for your WordPress site. Connect Jetpack to a WordPress.com account to start building your own success story.' ) }
 					</p>
 					<ConnectButton from="landing-page-top">
 						<p>
 							<a href={ newAccountUrl } className="jp-jetpack-connect__link">
-								{ __( 'No account? Create one for free' ) }
+								{ __( 'No account? Create one for free.' ) }
 							</a>
 						</p>
 					</ConnectButton>
 				</Card>
 
-				<Card className="jp-jetpack-connect__feature jp-jetpack-connect__traffic">
-
+				<Card className="jp-jetpack-connect__feature jp-jetpack-connect__design">
 					<header className="jp-jetpack-connect__header">
-						<h2 className="jp-jetpack-connect__container-subtitle" title="Drive more traffic to your site with Jetpack">
-							{ __( 'Drive more traffic to your site' ) }
+						<h2 className="jp-jetpack-connect__container-subtitle" title={ __( 'WordPress themes and customization tools for designing your site.' ) }>
+							{ __( 'Design the perfect website' ) }
 						</h2>
 						<p className="jp-jetpack-connect__description">
-							{ __( 'Jetpack has many traffic and engagement tools to help you get more viewers to your site and keep them there.' ) }
+							{ __(
+								'Bring your ideas to life with elegant and professional designs and code-free ' +
+								'customization tools.'
+							) }
 						</p>
-						<div className="jp-jetpack-connect__header-img-container">
-							<img src={ imagePath + 'long-clouds.svg' } width="1160" height="63" alt="Decoration: Jetpack clouds" className="jp-jetpack-connect__header-img" /> {/* defining width and height for IE here */}
-							<img src={ imagePath + 'stat-bars.svg' } width="400" alt="Decoration: Jetpack bar graph" className="jp-jetpack-connect__header-img" />
-						</div>
 					</header>
 
 					<div className="jp-jetpack-connect__interior-container">
+						<img src={ imagePath + 'feature-photon-med.jpg' }
+							srcSet={ `${ imagePath }feature-photon-sm.jpg 600w, ${ imagePath }feature-photon-med.jpg 770w, ${ imagePath }feature-photon-lrg.jpg 1200w` }
+							className="jp-jetpack-connect__feature-image" alt={ __( "Jetpack's photon serves up lightning fast, optimized images" ) } />
+
 						<div className="jp-jetpack-connect__feature-list">
 							<div className="jp-jetpack-connect__feature-list-column">
-								<h3 title="Jetpack's Publicize feature" className="dops-section-header__label">
-									{ __( 'Publicize', { context: 'Header. Noun: Publicize is a module of Jetpack' } ) }
+								<h3 title={ __( "Jetpack's WordPress themes" ) } className="dops-section-header__label">
+									{ __( 'Professional themes' ) }
 								</h3>
 								<div className="jp-jetpack-connect__feature-content">
-									<h4 className="jp-jetpack-connect__feature-content-title" title="Automated social marketing">
-										{ __( 'Automated social marketing.' ) }
-									</h4>
 									<p>
-										{ __( 'Use Publicize to automatically share your posts with friends, followers, and the world.' ) }
+										{ __( 'Find the perfect design for your site from hundreds of available themes.' ) }
 									</p>
 								</div>
 							</div>
 							<div className="jp-jetpack-connect__feature-list-column">
-								<h3 title="Jetpack's Sharing and Like features" className="dops-section-header__label">
-									{ __( 'Sharing & Like Buttons' ) }
+								<h3 title={ __( "Jetpack's customization tools" ) } className="dops-section-header__label">
+									{ __( 'Code-free customization' ) }
 								</h3>
 								<div className="jp-jetpack-connect__feature-content">
-									<h4 className="jp-jetpack-connect__feature-content-title" title="Build a community">
-										{ __( 'Build a community.' ) }
-									</h4>
 									<p>
-										{ __( 'Give visitors the tools to share and subscribe to your content.' ) }
+										{ __( 'Customize your site with endless widget options, image galleries, and embedded media.' ) }
 									</p>
 								</div>
 							</div>
 							<div className="jp-jetpack-connect__feature-list-column">
-								<h3 title="Jetpack's Related Posts feature" className="dops-section-header__label">
-									{ __( 'Related Posts', { context: 'Header. Noun: Related posts is a module of Jetpack.' } ) }
+								<h3 title={ __( "Jetpack's performance features" ) } className="dops-section-header__label">
+									{ __( 'Speed up your site' ) }
 								</h3>
 								<div className="jp-jetpack-connect__feature-content">
-									<h4 className="jp-jetpack-connect__feature-content-title" title="Increase page views">
-									{ __( 'Increase page views.' ) }
-									</h4>
 									<p>
-										{ __( 'Keep visitors engaged by giving them more to share and read with Related Posts.' ) }
+										{ __( 'Deliver blazing fast images and video and improve site load times.' ) }
 									</p>
 								</div>
 							</div>
 						</div>
-
-						<h2 className="jp-jetpack-connect__container-subtitle" title="Track your growth">
-							{ __( 'Track your growth' ) }
-						</h2>
-						<p className="jp-jetpack-connect__description">
-							{ __(
-								'Jetpack harnesses the power of WordPress.com to show you detailed insights about your visitors, ' +
-								'what they’re reading, and where they’re coming from.'
-							) }
-						</p>
-
-						<img src={ imagePath + 'stats-example-med.png' }
-							srcSet={ `${imagePath}stats-example-sm.png 445w, ${imagePath}stats-example-med.png 770w, ${imagePath}stats-example-lrg.png 1200w` }
-							className="jp-jetpack-connect__feature-image" alt="Jetpack statistics and traffic insights graph" />
 					</div>
 				</Card>
-				<Card className="jp-jetpack-connect__feature">
+
+				<Card className="jp-jetpack-connect__feature jp-jetpack-connect__traffic">
 
 					<header className="jp-jetpack-connect__header">
-						<h2 className="jp-jetpack-connect__container-subtitle" title="Site security and peace of mind with Jetpack">
-							{ __( 'Site security and peace of mind' ) }
+						<h2 className="jp-jetpack-connect__container-subtitle" title={ __( 'Drive more traffic to your site with Jetpack' ) }>
+							{ __( 'Increase traffic and revenue' ) }
 						</h2>
 						<p className="jp-jetpack-connect__description">
-							{ __(
-								'Jetpack blocks malicious log in attempts, lets you know if your site goes down, ' +
-								'and can automatically update your plugins, so you don’t have to worry.'
-							) }
+							{ __( 'Reach more people and earn money with automated marketing tools.' ) }
 						</p>
+						<div className="jp-jetpack-connect__header-img-container">
+							<img
+								src={ imagePath + 'long-clouds.svg' }
+								width="1160" height="63"
+								alt={ __( 'Decoration: Jetpack clouds', { context: 'Image alternate text.' } ) }
+								className="jp-jetpack-connect__header-img"
+							/> {/* defining width and height for IE here */}
+							<img
+								src={ imagePath + 'stat-bars.svg' }
+								width="400"
+								alt={ __( 'Decoration: Jetpack bar graph', { context: 'Image alternate text.' } ) }
+								className="jp-jetpack-connect__header-img"
+							/>
+						</div>
 					</header>
 
 					<div className="jp-jetpack-connect__interior-container">
 						<div className="jp-jetpack-connect__feature-list">
 							<div className="jp-jetpack-connect__feature-list-column">
-								<h3 title="Jetpack's Protect feature" className="dops-section-header__label">
-									{ __( 'Protect', { context: 'Header. Noun: Protect is a module of Jetpack.' } ) }
+								<h3 title={ __( "Jetpack's site stats feature" ) } className="dops-section-header__label">
+									{ __( 'Track your growth' ) }
 								</h3>
 								<div className="jp-jetpack-connect__feature-content">
-									<h4 className="jp-jetpack-connect__feature-content-title" title="Block site attacks">
-									{ __( 'Block site attacks.' ) }
-									</h4>
 									<p>
-										{ __(
-											'Gain peace of mind with Protect, the tool that has blocked billions of ' +
-											'login attacks across millions of sites.'
-										) }
+										{ __( 'Keep an eye on your success with simple, concise, and mobile-friendly stats.' ) }
 									</p>
 								</div>
 							</div>
 							<div className="jp-jetpack-connect__feature-list-column">
-								<h3 title="Jetpack's Monitor features" className="dops-section-header__label">
-									{ __( 'Monitor', { context: 'Header. Noun: Monitor is a module of Jetpack.' } ) }
+								<h3 title={ __( "Jetpack's publicize features" ) } className="dops-section-header__label">
+									{ __( 'Automated marketing' ) }
 								</h3>
 								<div className="jp-jetpack-connect__feature-content">
-									<h4 className="jp-jetpack-connect__feature-content-title" title="Live site monitoring">
-										{ __( 'Live site monitoring.' ) }
-									</h4>
 									<p>
-										{ __( 'Stress less. Monitor will send you real-time alerts if your site ever goes down.' ) }
+										{ __( 'Schedule social media posts in advance, show related content, and give better search results.' ) }
 									</p>
 								</div>
 							</div>
 							<div className="jp-jetpack-connect__feature-list-column">
-								<h3 title="Jetpack's Manage feature" className="dops-section-header__label">
-									{ __( 'Manage', { context: 'Header. Noun: Manage is a module of Jetpack.' } ) }
+								<h3 title={ __( "Jetpack's ads and PayPal features" ) } className="dops-section-header__label">
+									{ __( 'Generate revenue' ) }
 								</h3>
 								<div className="jp-jetpack-connect__feature-content">
-									<h4 className="jp-jetpack-connect__feature-content-title" title="Automatic site updates">
-										{ __( 'Automatic site updates.' ) }
-									</h4>
 									<p>
-										{ __( 'Never fall behind on a security release or waste time updating multiple sites.' ) }
+										{ __( 'Monetize your site with high-quality ads and take PayPal payments.' ) }
 									</p>
 								</div>
 							</div>
 						</div>
+
 					</div>
 				</Card>
-				<Card className="jp-jetpack-connect__feature">
+
+				<Card className="jp-jetpack-connect__feature jp-jetpack-connect__security">
+
 					<header className="jp-jetpack-connect__header">
-						<h2 className="jp-jetpack-connect__container-subtitle" title="lightning fast optimized images with Jetpack Photon">
-							{ __( 'Lightning fast, optimized images' ) }
+						<h2 className="jp-jetpack-connect__container-subtitle" title={ __( 'Keep your site safe, 24/7' ) }>
+							{ __( 'Keep your site safe, 24/7' ) }
 						</h2>
 						<p className="jp-jetpack-connect__description">
 							{ __(
-								'Jetpack utilizes the state-of-the-art WordPress.com content delivery network to load your ' +
-								'gorgeous imagery super fast. Optimized for any device, and its completely free.'
+								'Automatic defense against hacks, malware, spam, data loss, and downtime.'
 							) }
 						</p>
 					</header>
 
 					<div className="jp-jetpack-connect__interior-container">
-						<img src={ imagePath + 'feature-photon-med.jpg' }
-							srcSet={ `${imagePath}feature-photon-sm.jpg 600w, ${imagePath}feature-photon-med.jpg 770w, ${imagePath}feature-photon-lrg.jpg 1200w` }
-							className="jp-jetpack-connect__feature-image" alt="Jetpacks photon serves up lightning fast, optimized images" />
+						<div className="jp-jetpack-connect__feature-list">
+							<div className="jp-jetpack-connect__feature-list-column">
+								<h3 title={ __( "Jetpack's monitor feature" ) } className="dops-section-header__label">
+									{ __( 'Monitor', { context: 'Header. Noun: Monitor is a module of Jetpack.' } ) }
+								</h3>
+								<div className="jp-jetpack-connect__feature-content">
+									<p>
+										{ __(
+											'Be alerted about any unexpected downtime the moment it happens.'
+										) }
+									</p>
+								</div>
+							</div>
+							<div className="jp-jetpack-connect__feature-list-column">
+								<h3 title={ __( "Jetpack's Protect features" ) } className="dops-section-header__label">
+									{ __( 'Protect', { context: 'Header. Noun: Protect is a module of Jetpack.' } ) }
+								</h3>
+								<div className="jp-jetpack-connect__feature-content">
+									<p>
+										{ __(
+											'Guard your site against brute force login attacks, spam, and harmful' +
+											'malware injections.'
+										) }
+									</p>
+								</div>
+							</div>
+							<div className="jp-jetpack-connect__feature-list-column">
+								<h3 title="Jetpack's backup feature" className="dops-section-header__label">
+									{ __( 'Backup and restore' ) }
+								</h3>
+								<div className="jp-jetpack-connect__feature-content">
+									<p>
+										{ __(
+											'Automatic, real-time backups mean your entire site is always ready ' +
+											'to be restored.'
+										) }
+									</p>
+								</div>
+							</div>
+						</div>
 					</div>
 				</Card>
+
 				<Card className="jp-jetpack-connect__cta">
 					<p className="jp-jetpack-connect__description">
 						{ __(
@@ -201,7 +220,7 @@ const JetpackConnect = React.createClass( {
 					<ConnectButton from="landing-page-bottom">
 						<p>
 							<a href={ newAccountUrl } className="jp-jetpack-connect__link">
-								{ __( 'No account? Create one for free' ) }
+								{ __( 'No account? Create one for free.' ) }
 							</a>
 						</p>
 					</ConnectButton>
@@ -215,6 +234,6 @@ export default connect(
 	state => {
 		return {
 			connectUrl: getConnectUrl( state )
-		}
+		};
 	}
 )( JetpackConnect );