diff --git a/v2/internal/reconcilers/arm/azure_generic_arm_reconciler_instance.go b/v2/internal/reconcilers/arm/azure_generic_arm_reconciler_instance.go
index 26d9915ca78..d74dc4bb665 100644
--- a/v2/internal/reconcilers/arm/azure_generic_arm_reconciler_instance.go
+++ b/v2/internal/reconcilers/arm/azure_generic_arm_reconciler_instance.go
@@ -26,6 +26,7 @@ import (
 	"github.com/Azure/azure-service-operator/v2/internal/reconcilers"
 	"github.com/Azure/azure-service-operator/v2/internal/reflecthelpers"
 	"github.com/Azure/azure-service-operator/v2/internal/resolver"
+	"github.com/Azure/azure-service-operator/v2/pkg/common/labels"
 	"github.com/Azure/azure-service-operator/v2/pkg/genruntime"
 	"github.com/Azure/azure-service-operator/v2/pkg/genruntime/conditions"
 	"github.com/Azure/azure-service-operator/v2/pkg/genruntime/core"
@@ -162,6 +163,8 @@ func (r *azureDeploymentReconcilerInstance) AddInitialResourceState(ctx context.
 		return err
 	}
 	genruntime.SetResourceID(r.Obj, armResource.GetID())
+	labels.SetOwnerNameLabel(r.Obj)
+	labels.SetOwnerGroupKindLabel(r.Obj)
 	return nil
 }
 
diff --git a/v2/pkg/common/labels/labels.go b/v2/pkg/common/labels/labels.go
new file mode 100644
index 00000000000..5f6b4b883a6
--- /dev/null
+++ b/v2/pkg/common/labels/labels.go
@@ -0,0 +1,25 @@
+// Copyright (c) Microsoft Corporation.
+// Licensed under the MIT License.
+
+package labels
+
+import (
+	"github.com/Azure/azure-service-operator/v2/pkg/genruntime"
+)
+
+const (
+	OwnerNameLabel      = "serviceoperator.azure.com/owner-name"
+	OwnerGroupKindLabel = "serviceoperator.azure.com/owner-group-kind"
+)
+
+func SetOwnerNameLabel(obj genruntime.ARMMetaObject) {
+	if obj.Owner() != nil && obj.Owner().Name != "" {
+		genruntime.AddLabel(obj, OwnerNameLabel, obj.Owner().Name)
+	}
+}
+
+func SetOwnerGroupKindLabel(obj genruntime.ARMMetaObject) {
+	if obj.Owner() != nil && obj.Owner().IsKubernetesReference() {
+		genruntime.AddLabel(obj, OwnerGroupKindLabel, obj.Owner().GroupKind().String())
+	}
+}
diff --git a/v2/pkg/genruntime/base_types.go b/v2/pkg/genruntime/base_types.go
index eadc7a2a35e..206fbb573d1 100644
--- a/v2/pkg/genruntime/base_types.go
+++ b/v2/pkg/genruntime/base_types.go
@@ -84,21 +84,40 @@ type ARMOwnedMetaObject interface {
 // of empty string will result in the removal of that annotation.
 func AddAnnotation(obj MetaObject, k string, v string) {
 	annotations := obj.GetAnnotations()
-	if annotations == nil {
-		annotations = map[string]string{}
+	annotations = AddToMap(annotations, k, v)
+	obj.SetAnnotations(annotations)
+}
+
+// RemoveAnnotation removes the specified annotation from the object
+func RemoveAnnotation(obj MetaObject, k string) {
+	AddAnnotation(obj, k, "")
+}
+
+// AddLabel adds the specified label to the object.
+// Empty string labels are not allowed. Attempting to add a label with a value
+// of empty string will result in the removal of that label.
+func AddLabel(obj MetaObject, k string, v string) {
+	labels := obj.GetLabels()
+	labels = AddToMap(labels, k, v)
+	obj.SetLabels(labels)
+}
+
+func AddToMap(m map[string]string, k string, v string) map[string]string {
+	if m == nil {
+		m = map[string]string{}
 	}
 	// I think this is the behavior we want...
 	if v == "" {
-		delete(annotations, k)
+		delete(m, k)
 	} else {
-		annotations[k] = v
+		m[k] = v
 	}
-	obj.SetAnnotations(annotations)
+	return m
 }
 
-// RemoveAnnotation removes the specified annotation from the object
-func RemoveAnnotation(obj MetaObject, k string) {
-	AddAnnotation(obj, k, "")
+// RemoveLabel removes the specified label from the object
+func RemoveLabel(obj MetaObject, k string) {
+	AddLabel(obj, k, "")
 }
 
 // ARMResourceSpec is an ARM resource specification. This interface contains