terraform.tfvars.wellness.sample

/**
 * Copyright 2024 Google LLC
 *
 * Licensed under the Apache License, Version 2.0 (the "License")
 */

project_id = "your_project_id"

text_model_name = "gemini-1.5-pro"
image_model_name = "imagen-3.0-generate-001"
code_model_name = "gemini-1.5-pro"

gdrive_folder_name = "genai-marketing-assets"

campaigns_themes = [
  "Launch of Cymbal's Organic Skincare Line",
  "Introducing Cymbal Wellness Centers",
  "New Cymbal Plant-Based Supplements",
  "Cymbal Mind-Body Balance Program",
  "Cymbal's Sustainable Wellness Initiative",
  "Launch of Cymbal Digital Wellness App",
  "Cymbal Wellness Retreat Experience",
  "Introducing Cymbal's Sleep Technology",
  "Cymbal's Holistic Health Assessment Service",
  "Partnership with Leading Wellness Experts"
]

transaction_types = [
    "retail-purchase",
    "subscription-service",
    "wellness-membership",
    "digital-program",
    "consultation-service",
    "retreat-booking"
]

product_names = [
    "Organic Serum",
    "Wellness App",
    "Vitamin Complex",
    "Sleep Monitor",
    "Meditation Kit",
    "Fitness Program",
    "Beauty Essentials",
    "Wellness Tea",
    "Recovery Supplements",
    "Digital Coach"
]

prompt_brand_overview = <<EOF
Cymbal brand information:
1. Brand Name: Cymbal
2. Vision: To harmonize body, mind, and spirit through innovative wellness solutions.
3. Mission: Cymbal creates holistic wellness experiences and products that enhance personal wellbeing through natural ingredients and scientific innovation.
4. Products: Premium organic skincare, wellness technology, supplements, and integrated wellness programs.
5. USP: Cymbal orchestrates a perfect balance between nature and science, creating wellness solutions that resonate with modern lifestyles.
6. Target Audience: Health-conscious individuals aged 25-65 who prioritize wellness and seek premium, sustainable solutions for their wellbeing journey.
7. Brand Personality: Nurturing, authentic, and innovative. Cymbal embodies the perfect harmony of traditional wisdom and modern science.
8. Core Values:
   * Natural Innovation: Combining nature's wisdom with scientific advancement
   * Holistic Approach: Addressing wellness from multiple perspectives
   * Sustainability: Commitment to eco-friendly practices and packaging
   * Quality Assurance: Using premium, ethically sourced ingredients
9. Brand Tagline: "Harmony in Wellness"
10. Competitive Landscape: In the growing wellness sector, Cymbal stands out through its integrated approach to wellbeing and commitment to sustainability.
11. Future Outlook: Cymbal aims to expand its wellness technology offerings, develop more personalized solutions, and create a global wellness community.
EOF

age_groups = [
  "18-24",
  "25-34",
  "35-44",
  "45-54",
  "55-64",
  "65+"
]

genders = [
  "All",
  "Male",
  "Female"
]

goals = [
  "Brand Awareness",
  "Community Building",
  "Sales Growth",
  "Customer Education",
  "Product Launch",
  "Lifestyle Integration",
  "Wellness Innovation"
]

competitors = [
  "Goop",
  "Ritual",
  "WW",
  "Peloton",
  "Headspace",
  "Other"
]