diff --git a/dlp/custom_infotype.py b/dlp/custom_infotype.py
new file mode 100644
index 000000000000..3493476380fa
--- /dev/null
+++ b/dlp/custom_infotype.py
@@ -0,0 +1,85 @@
+# Copyright 2020 Google Inc.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+"""Custom infoType snippets.
+
+This file contains sample code that uses the Data Loss Prevention API to create
+custom infoType detectors to refine scan results.
+"""
+
+
+# [START dlp_omit_name_if_also_email]
+def omit_name_if_also_email(
+    project,
+    content_string,
+):
+    """Marches PERSON_NAME and EMAIL_ADDRESS, but not both.
+
+    Uses the Data Loss Prevention API omit matches on PERSON_NAME if the
+    EMAIL_ADDRESS detector also matches.
+    Args:
+        project: The Google Cloud project id to use as a parent resource.
+        content_string: The string to inspect.
+
+    Returns:
+        None; the response from the API is printed to the terminal.
+    """
+
+    # Import the client library.
+    import google.cloud.dlp
+
+    # Instantiate a client.
+    dlp = google.cloud.dlp_v2.DlpServiceClient()
+
+    # Construct a list of infoTypes for DLP to locate in `content_string`. See
+    # https://cloud.google.com/dlp/docs/concepts-infotypes for more information
+    # about supported infoTypes.
+    info_types_to_locate = [{"name": "PERSON_NAME"}, {"name": "EMAIL_ADDRESS"}]
+
+    # Construct the configuration dictionary that will only match on PERSON_NAME
+    # if the EMAIL_ADDRESS doesn't also match. This configuration helps reduce
+    # the total number of findings when there is a large overlap between different
+    # infoTypes.
+    inspect_config = {
+        "info_types":
+            info_types_to_locate,
+        "rule_set": [{
+            "info_types": [{
+                "name": "PERSON_NAME"
+            }],
+            "rules": [{
+                "exclusion_rule": {
+                    "exclude_info_types": {
+                        "info_types": [{
+                            "name": "EMAIL_ADDRESS"
+                        }]
+                    },
+                    "matching_type": "MATCHING_TYPE_PARTIAL_MATCH"
+                }
+            }]
+        }]
+    }
+
+    # Construct the `item`.
+    item = {"value": content_string}
+
+    # Convert the project id into a full resource id.
+    parent = dlp.project_path(project)
+
+    # Call the API.
+    response = dlp.inspect_content(parent, inspect_config, item)
+
+    return [f.info_type.name for f in response.result.findings]
+
+
+# [END dlp_omit_name_if_also_email]
diff --git a/dlp/custom_infotype_test.py b/dlp/custom_infotype_test.py
new file mode 100644
index 000000000000..521b09650b67
--- /dev/null
+++ b/dlp/custom_infotype_test.py
@@ -0,0 +1,28 @@
+# Copyright 2020 Google Inc.
+#
+# Licensed under the Apache License, Version 2.0 (the 'License');
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an 'AS IS' BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+import os
+
+import custom_infotype
+
+GCLOUD_PROJECT = os.getenv("GCLOUD_PROJECT")
+
+
+def test_omit_name_if_also_email(capsys):
+    info_types = custom_infotype.omit_name_if_also_email(
+        GCLOUD_PROJECT, "alice@example.com")
+
+    # Ensure we found only EMAIL_ADDRESS, and not PERSON_NAME.
+    assert len(info_types) == 1
+    assert info_types[0] == "EMAIL_ADDRESS"