diff --git a/modules/insticatorBidAdapter.js b/modules/insticatorBidAdapter.js
new file mode 100644
index 00000000000..ed0bd480616
--- /dev/null
+++ b/modules/insticatorBidAdapter.js
@@ -0,0 +1,265 @@
+import {config} from '../src/config.js';
+import {BANNER} from '../src/mediaTypes.js';
+import {registerBidder} from '../src/adapters/bidderFactory.js';
+import {
+  cookiesAreEnabled,
+  deepAccess,
+  generateUUID,
+  getCookie,
+  localStorageIsEnabled,
+  logError,
+  setCookie,
+} from '../src/utils.js';
+
+const BIDDER_CODE = 'insticator';
+const ENDPOINT = 'https://ex.hunchme.com/v1/openrtb'; // staging endpoint!
+const USER_ID_KEY = 'hb_insticator_uid';
+const USER_ID_COOKIE_EXP = 2592000000; // 30 days
+
+config.setDefaults({
+  insticator: {
+    endpointUrl: ENDPOINT,
+  },
+});
+
+function getUserId() {
+  let uid;
+
+  if (localStorageIsEnabled()) {
+    uid = localStorage.getItem(USER_ID_KEY);
+  } else {
+    uid = getCookie(USER_ID_KEY);
+  }
+
+  if (uid && uid.length !== 36) {
+    uid = undefined;
+  }
+
+  return uid;
+}
+
+function setUserId(userId) {
+  if (localStorageIsEnabled()) {
+    localStorage.setItem(USER_ID_KEY, userId);
+  }
+
+  if (cookiesAreEnabled()) {
+    const expires = new Date(Date.now() + USER_ID_COOKIE_EXP).toISOString();
+    setCookie(USER_ID_KEY, userId, expires);
+  }
+}
+
+function buildImpression(bidRequest) {
+  const format = [];
+  const sizes = deepAccess(bidRequest, 'mediaTypes.banner.sizes') || bidRequest.sizes;
+
+  for (const size of sizes) {
+    format.push({
+      w: size[0],
+      h: size[1],
+    })
+  }
+
+  return {
+    id: bidRequest.bidId,
+    tagid: bidRequest.adUnitCode,
+    banner: {
+      format,
+    },
+    ext: {
+      insticator: {
+        adUnitId: bidRequest.params.adUnitId,
+      },
+    },
+  };
+}
+
+function buildDevice() {
+  const device = {
+    w: window.innerWidth,
+    h: window.innerHeight,
+    js: true,
+    ext: {
+      localStorage: localStorageIsEnabled(),
+      cookies: cookiesAreEnabled(),
+    },
+  };
+
+  const deviceConfig = config.getConfig('device');
+
+  if (typeof deviceConfig === 'object') {
+    Object.assign(device, deviceConfig);
+  }
+
+  return device;
+}
+
+function buildRegs(bidderRequest) {
+  if (bidderRequest.gdprConsent) {
+    return {
+      ext: {
+        gdpr: bidderRequest.gdprConsent.gdprApplies ? 1 : 0,
+        gdprConsentString: bidderRequest.gdprConsent.consentString,
+      },
+    };
+  }
+
+  return {};
+}
+
+function buildUser() {
+  const userId = getUserId() || generateUUID();
+
+  setUserId(userId);
+
+  return {
+    id: userId,
+  };
+}
+
+function buildRequest(validBidRequests, bidderRequest) {
+  const req = {
+    id: bidderRequest.bidderRequestId,
+    tmax: bidderRequest.timeout,
+    source: {
+      fd: 1,
+      tid: bidderRequest.auctionId,
+    },
+    site: {
+      domain: location.hostname,
+      page: location.href,
+      ref: bidderRequest.refererInfo.referer,
+    },
+    device: buildDevice(),
+    regs: buildRegs(bidderRequest),
+    user: buildUser(),
+    imp: validBidRequests.map(bidRequest => buildImpression(bidRequest)),
+  };
+
+  const params = config.getConfig('insticator.params');
+
+  if (params) {
+    req.ext = {
+      insticator: params,
+    };
+  }
+
+  return req;
+}
+
+function buildBid(bid, bidderRequest) {
+  const originalBid = bidderRequest.bids.find(b => b.bidId === bid.impid);
+
+  return {
+    requestId: bid.impid,
+    creativeId: bid.crid,
+    cpm: bid.price,
+    currency: 'USD',
+    netRevenue: true,
+    ttl: bid.exp,
+    width: bid.w,
+    height: bid.h,
+    mediaType: 'banner',
+    ad: bid.adm,
+    adUnitCode: originalBid.adUnitCode,
+  };
+}
+
+function buildBidSet(seatbid, bidderRequest) {
+  return seatbid.bid.map(bid => buildBid(bid, bidderRequest));
+}
+
+function validateSize(size) {
+  return (size instanceof Array) &&
+    size.length === 2 &&
+    typeof size[0] === 'number' &&
+    typeof size[1] === 'number';
+}
+
+function validateSizes(sizes) {
+  return (sizes instanceof Array) &&
+    sizes.length > 0 &&
+    sizes.map(validateSize)
+      .reduce((a, b) => a && b, true);
+}
+
+export const spec = {
+  code: BIDDER_CODE,
+  supportedMediaTypes: [BANNER],
+
+  isBidRequestValid: function (bid) {
+    if (!bid.params.adUnitId) {
+      logError('insticator: missing adUnitId bid parameter');
+      return false;
+    }
+
+    if (!(BANNER in bid.mediaTypes)) {
+      logError('insticator: expected banner in mediaTypes');
+      return false;
+    }
+
+    if (!validateSizes(bid.sizes) && !validateSizes(bid.mediaTypes.banner.sizes)) {
+      logError('insticator: banner sizes not specified or invalid');
+      return false;
+    }
+
+    return true;
+  },
+
+  buildRequests: function (validBidRequests, bidderRequest) {
+    const requests = [];
+
+    if (validBidRequests.length > 0) {
+      requests.push({
+        method: 'POST',
+        url: config.getConfig('insticator.endpointUrl') || ENDPOINT,
+        options: {
+          contentType: 'application/json',
+          withCredentials: true,
+        },
+        data: JSON.stringify(buildRequest(validBidRequests, bidderRequest)),
+        bidderRequest,
+      });
+    }
+
+    return requests;
+  },
+
+  interpretResponse: function (serverResponse, request) {
+    const bidderRequest = request.bidderRequest;
+    const body = serverResponse.body;
+
+    if (!body || body.id !== bidderRequest.bidderRequestId) {
+      logError('insticator: response id does not match bidderRequestId');
+      return [];
+    }
+
+    if (!body.seatbid) {
+      return [];
+    }
+
+    const bidsets = body.seatbid.map(
+      seatbid => buildBidSet(seatbid, bidderRequest),
+    );
+
+    return bidsets.reduce((a, b) => a.concat(b), []);
+  },
+
+  getUserSyncs: function (options, responses) {
+    const syncs = [];
+
+    for (const response of responses) {
+      if (
+        response.body &&
+        response.body.ext &&
+        response.body.ext.sync instanceof Array
+      ) {
+        syncs.push(...response.body.ext.sync);
+      }
+    }
+
+    return syncs;
+  },
+};
+
+registerBidder(spec);
diff --git a/modules/insticatorBidAdapter.md b/modules/insticatorBidAdapter.md
new file mode 100644
index 00000000000..da66739b333
--- /dev/null
+++ b/modules/insticatorBidAdapter.md
@@ -0,0 +1,49 @@
+Overview
+========
+
+```
+Module Name: Insticator Adapter
+Module Type: Bidder Adapter
+Maintainer: contact@insticator.com
+```
+
+Description
+===========
+
+This module connects publishers to Insticator exchange of demand sources through Prebid.js. 
+
+### Supported Media Types
+
+| Type | Support
+| --- | ---
+| Banner | Fully supported for all approved sizes.
+
+# Bid Parameters
+
+Each of the Insticator-specific parameters provided under the `adUnits[].bids[].params`
+object are detailed here.
+
+### Banner
+
+| Key | Scope | Type | Description
+| --- | --- | --- | ---
+| adUnitId | Required | String | The ad unit ID provided by Insticator. 
+
+
+# Test Parameters
+```
+    var adUnits = [
+           {
+               code: 'test-div',
+               sizes: [[300, 250]],
+               bids: [
+                   {
+                       bidder: 'insticator',
+                       params: {
+                           adUnitId: 'test'
+                       }
+                   }
+               ]
+           }
+	]
+```
diff --git a/modules/serverbidBidAdapter.js b/modules/serverbidBidAdapter.js
index faeeafdd53f..6670c110958 100644
--- a/modules/serverbidBidAdapter.js
+++ b/modules/serverbidBidAdapter.js
@@ -13,9 +13,6 @@ const CONFIG = {
   'onefiftytwo': {
     'BASE_URI': 'https://e.serverbid.com/api/v2'
   },
-  'insticator': {
-    'BASE_URI': 'https://e.serverbid.com/api/v2'
-  },
   'automatad': {
     'BASE_URI': 'https://e.serverbid.com/api/v2'
   },
@@ -35,7 +32,7 @@ let bidder = 'serverbid';
 
 export const spec = {
   code: BIDDER_CODE,
-  aliases: ['connectad', 'onefiftytwo', 'insticator', 'automatad', 'archon', 'buysellads', 'answermedia'],
+  aliases: ['connectad', 'onefiftytwo', 'automatad', 'archon', 'buysellads', 'answermedia'],
 
   /**
    * Determines whether or not the given bid request is valid.
diff --git a/test/spec/modules/insticatorBidAdapter_spec.js b/test/spec/modules/insticatorBidAdapter_spec.js
new file mode 100644
index 00000000000..f084199d934
--- /dev/null
+++ b/test/spec/modules/insticatorBidAdapter_spec.js
@@ -0,0 +1,339 @@
+import { expect } from 'chai';
+import * as utils from 'src/utils.js';
+import { spec } from 'modules/insticatorBidAdapter.js';
+
+describe('Insticator bid adapter', () => {
+  const bidderRequestWithGDPR = {
+    auctionId: 'ccaabb112233',
+    bidderRequestId: '123d12231aa',
+    timeout: 200,
+    refererInfo: {
+      referer: 'http://domain.com/foo',
+    },
+    gdprConsent: {
+      gdprApplies: 1,
+      consentString: 'foobar',
+    },
+  };
+
+  const validBid = {
+    bidder: 'insticator',
+    params: {
+      adUnitId: '123456',
+    },
+    sizes: [
+      [300, 250],
+      [300, 600],
+    ],
+    mediaTypes: {
+      banner: {
+        sizes: [
+          [300, 250],
+          [300, 600],
+        ],
+      },
+    },
+    adUnitCode: 'div-gpt-ad-837465923534-0',
+    transactionId: 'f160fc1d-3db4-4dbe-ab1d-b2814e5c2d57',
+    bidId: '1234abcd',
+    bidderRequestId: '123d12231aa',
+    auctionId: 'ccaabb112233',
+  };
+
+  const validBid2 = {
+    bidder: 'insticator',
+    params: {
+      adUnitId: '234567',
+    },
+    sizes: [[300, 600]],
+    mediaTypes: {
+      banner: {
+        sizes: [[300, 600]],
+      },
+    },
+    adUnitCode: 'div-gpt-ad-4645345744-0',
+    transactionId: 'b47af70a-cecd-4974-8a01-50721d6033cb',
+    bidId: '2345abcd',
+    bidderRequestId: '123d12231aa',
+    auctionId: 'ccaabb112233',
+  };
+
+  const bidderRequest = {
+    auctionId: 'ccaabb112233',
+    bidderRequestId: '123d12231aa',
+    timeout: 200,
+    refererInfo: {
+      referer: 'http://domain.com/foo',
+    },
+    bids: [validBid, validBid2],
+  };
+
+  const validResponse = {
+    id: '123d12231aa',
+    seatbid: [
+      {
+        seat: 'insticator',
+        group: 0,
+        bid: [
+          {
+            id: 'bid123456',
+            w: 300,
+            h: 250,
+            impid: '1234abcd',
+            price: 0.5,
+            exp: 300,
+            crid: '987654321',
+            adm: '<div>ad</div>',
+          },
+        ],
+      },
+    ],
+    ext: {
+      sync: [
+        {
+          type: 'image',
+          url: 'http://ex.ingage.tech/sync/1234567',
+        },
+      ],
+    },
+  };
+
+  describe('isBidRequestValid()', () => {
+    it('should return true when required params found', () => {
+      expect(spec.isBidRequestValid(validBid)).to.equal(true);
+    });
+
+    it('should return true when mediaTypes.banner.sizes are missing, but sizes are specified', () => {
+      const bid = utils.deepClone(validBid);
+      delete bid.mediaTypes.banner.sizes;
+
+      expect(spec.isBidRequestValid(bid)).to.equal(true);
+    });
+
+    it('should return true when sizes are missing, but mediaTypes.banner.sizes are specified', () => {
+      const bid = utils.deepClone(validBid);
+      delete bid.sizes;
+
+      expect(spec.isBidRequestValid(bid)).to.equal(true);
+    });
+
+    it('should return false when adUnitId is not defined', () => {
+      const bid = utils.deepClone(validBid);
+      delete bid.params.adUnitId;
+
+      expect(spec.isBidRequestValid(bid)).to.equal(false);
+    });
+
+    it('should return false when there is no banner in mediaTypes', () => {
+      const bid = utils.deepClone(validBid);
+      delete bid.mediaTypes.banner;
+
+      expect(spec.isBidRequestValid(bid)).to.equal(false);
+    });
+
+    it('should return false when sizes are not specified', () => {
+      const bid = utils.deepClone(validBid);
+      delete bid.sizes;
+      delete bid.mediaTypes.banner.sizes;
+
+      expect(spec.isBidRequestValid(bid)).to.equal(false);
+    });
+
+    it('should return false when sizes are invalid', () => {
+      const bid = utils.deepClone(validBid);
+      delete bid.mediaTypes.banner.sizes;
+
+      bid.sizes = [['123', 'foo']];
+
+      expect(spec.isBidRequestValid(bid)).to.equal(false);
+    });
+  });
+
+  describe('buildRequests()', () => {
+    it('should build correct request', () => {
+      const requests = spec.buildRequests([validBid, validBid2], bidderRequest);
+
+      expect(requests).to.have.lengthOf(1);
+      expect(requests[0]).to.deep.include({
+        method: 'POST',
+        url: 'https://ex.ingage.tech/v1/openrtb',
+        options: {
+          contentType: 'application/json',
+          withCredentials: true,
+        },
+      });
+
+      expect(JSON.parse(requests[0].data)).to.deep.include({
+        id: '123d12231aa',
+        device: {
+          ext: {
+            cookies: true,
+            localStorage: true,
+          },
+          js: true,
+          w: 100,
+          h: 100,
+        },
+        source: {
+          fd: 1,
+          tid: 'ccaabb112233',
+        },
+        tmax: 200,
+        imp: [
+          {
+            banner: {
+              format: [
+                {
+                  w: 300,
+                  h: 250,
+                },
+                {
+                  w: 300,
+                  h: 600,
+                },
+              ],
+            },
+            ext: {
+              insticator: {
+                adUnitId: '123456',
+              },
+            },
+            id: '1234abcd',
+            tagid: 'div-gpt-ad-837465923534-0',
+          },
+          {
+            banner: {
+              format: [
+                {
+                  w: 300,
+                  h: 600,
+                },
+              ],
+            },
+            ext: {
+              insticator: {
+                adUnitId: '234567',
+              },
+            },
+            id: '2345abcd',
+            tagid: 'div-gpt-ad-4645345744-0',
+          },
+        ],
+      });
+    });
+
+    it('should include in request GDPR options if available', () => {
+      const requests = spec.buildRequests(
+        [validBid, validBid2],
+        bidderRequestWithGDPR,
+      );
+
+      expect(JSON.parse(requests[0].data)).to.deep.include({
+        regs: {
+          ext: {
+            gdpr: 1,
+            gdprConsentString: 'foobar',
+          },
+        },
+      });
+    });
+
+    it('should generate and pass user id', () => {
+      localStorage.removeItem('hb_insticator_uid');
+      utils.setCookie('hb_insticator_uid');
+
+      const requests = spec.buildRequests([validBid, validBid2], bidderRequest);
+      const rtbRequest = JSON.parse(requests[0].data);
+
+      expect(rtbRequest.user.id).to.have.lengthOf(36);
+    });
+
+    it('should pass user id if available', () => {
+      localStorage.setItem(
+        'hb_insticator_uid',
+        '77016c8d-6c6e-40cb-8801-1060089b5c60',
+      );
+
+      const requests = spec.buildRequests([validBid, validBid2], bidderRequest);
+      const rtbRequest = JSON.parse(requests[0].data);
+
+      expect(rtbRequest.user.id).to.equal(
+        '77016c8d-6c6e-40cb-8801-1060089b5c60',
+      );
+    });
+
+    it('should regenerate user id if it is invalid', () => {
+      localStorage.setItem('hb_insticator_uid', 'foo');
+
+      const requests = spec.buildRequests([validBid, validBid2], bidderRequest);
+      const rtbRequest = JSON.parse(requests[0].data);
+
+      expect(rtbRequest.user.id).to.have.lengthOf(36);
+    });
+  });
+
+  describe('interpretResponse()', () => {
+    it('should correctly interpret valid response', () => {
+      const bids = spec.interpretResponse(
+        { body: validResponse },
+        { bidderRequest },
+      );
+
+      expect(bids).to.deep.equal([
+        {
+          requestId: '1234abcd',
+          width: 300,
+          height: 250,
+          ttl: 300,
+          cpm: 0.5,
+          currency: 'USD',
+          creativeId: '987654321',
+          mediaType: 'banner',
+          netRevenue: true,
+          adUnitCode: 'div-gpt-ad-837465923534-0',
+          ad: '<div>ad</div>',
+        },
+      ]);
+    });
+
+    it('should return not bids if response id does not match bidderRequestId', () => {
+      const body = utils.deepClone(validResponse);
+      body.id = '123';
+
+      const bids = spec.interpretResponse({ body }, { bidderRequest });
+
+      expect(bids).to.deep.equal([]);
+    });
+
+    it('should return not bids if response does not include seatbid', () => {
+      const body = utils.deepClone(validResponse);
+      delete body.seatbid;
+
+      const bids = spec.interpretResponse({ body }, { bidderRequest });
+
+      expect(bids).to.deep.equal([]);
+    });
+
+    it('should return not bids if response does not include any bids', () => {
+      const body = utils.deepClone(validResponse);
+      body.seatbid = [];
+
+      const bids = spec.interpretResponse({ body }, { bidderRequest });
+
+      expect(bids).to.deep.equal([]);
+    });
+  });
+
+  describe('getUserSyncs()', () => {
+    it('should return user syncs if there are included in the response', () => {
+      const syncs = spec.getUserSyncs({}, [{ body: validResponse }]);
+
+      expect(syncs).to.deep.equal([
+        {
+          type: 'image',
+          url: 'http://ex.ingage.tech/sync/1234567',
+        },
+      ]);
+    });
+  });
+});