diff --git a/main.go b/main.go
index 62e2bfb388..62f7a664da 100644
--- a/main.go
+++ b/main.go
@@ -85,7 +85,7 @@ func main() {
 		"Enable leader election for controller manager. "+
 			"Enabling this will ensure there is only one active controller manager.")
 	pflag.StringVar(&collectorImage, "collector-image", fmt.Sprintf("otel/opentelemetry-collector:%s", v.OpenTelemetryCollector), "The default OpenTelemetry collector image. This image is used when no image is specified in the CustomResource.")
-	pflag.StringVar(&targetAllocatorImage, "target-allocator-image", fmt.Sprintf("quay.io/opentelemetry/target-allocator:%s", v.TargetAllocator), "The default OpenTelemetry target allocator image. This image is used when no image is specified in the CustomResource.")
+	pflag.StringVar(&targetAllocatorImage, "target-allocator-image", fmt.Sprintf("ghcr.io/open-telemetry/opentelemetry-operator/target-allocator:%s", v.TargetAllocator), "The default OpenTelemetry target allocator image. This image is used when no image is specified in the CustomResource.")
 	pflag.StringVar(&autoInstrumentationJava, "auto-instrumentation-java-image", fmt.Sprintf("ghcr.io/open-telemetry/opentelemetry-operator/autoinstrumentation-java:%s", v.AutoInstrumentationJava), "The default OpenTelemetry Java instrumentation image. This image is used when no image is specified in the CustomResource.")
 	pflag.StringVar(&autoInstrumentationNodeJS, "auto-instrumentation-nodejs-image", fmt.Sprintf("ghcr.io/open-telemetry/opentelemetry-operator/autoinstrumentation-nodejs:%s", v.AutoInstrumentationNodeJS), "The default OpenTelemetry NodeJS instrumentation image. This image is used when no image is specified in the CustomResource.")
 	pflag.StringVar(&autoInstrumentationPython, "auto-instrumentation-python-image", fmt.Sprintf("ghcr.io/open-telemetry/opentelemetry-operator/autoinstrumentation-python:%s", v.AutoInstrumentationPython), "The default OpenTelemetry Python instrumentation image. This image is used when no image is specified in the CustomResource.")