diff --git a/stable/parse/Chart.yaml b/stable/parse/Chart.yaml
index daac43a1d423..80055a65fb54 100644
--- a/stable/parse/Chart.yaml
+++ b/stable/parse/Chart.yaml
@@ -1,5 +1,5 @@
 name: parse
-version: 2.0.6
+version: 3.0.0
 appVersion: 3.0.0
 description: Parse is a platform that enables users to add a scalable and powerful backend to launch a full-featured app for iOS, Android, JavaScript, Windows, Unity, and more.
 keywords:
diff --git a/stable/parse/README.md b/stable/parse/README.md
index bf37e1986c3a..41fc4246d07e 100644
--- a/stable/parse/README.md
+++ b/stable/parse/README.md
@@ -118,3 +118,16 @@ The [Bitnami Parse](https://github.com/bitnami/bitnami-docker-parse) image store
 
 Persistent Volume Claims are used to keep the data across deployments. This is known to work in GCE, AWS, and minikube.
 See the [Configuration](#configuration) section to configure the PVC or to disable persistence.
+
+## Upgrading
+
+### To 3.0.0
+
+Backwards compatibility is not guaranteed unless you modify the labels used on the chart's deployments.
+Use the workaround below to upgrade from versions previous to 3.0.0. The following example assumes that the release name is parse:
+
+```console
+$ kubectl patch deployment parse-parse-dashboard --type=json -p='[{"op": "remove", "path": "/spec/selector/matchLabels/chart"}]'
+$ kubectl patch deployment parse-parse-server --type=json -p='[{"op": "remove", "path": "/spec/selector/matchLabels/chart"}]'
+$ kubectl patch deployment parse-mongodb --type=json -p='[{"op": "remove", "path": "/spec/selector/matchLabels/chart"}]'
+```
diff --git a/stable/parse/templates/dashboard-deployment.yaml b/stable/parse/templates/dashboard-deployment.yaml
index 5356412e67e5..f794e3bb112a 100644
--- a/stable/parse/templates/dashboard-deployment.yaml
+++ b/stable/parse/templates/dashboard-deployment.yaml
@@ -10,6 +10,11 @@ metadata:
     heritage: "{{ .Release.Service }}"
     component: "dashboard"
 spec:
+  selector:
+    matchLabels:
+      app: {{ template "parse.name" . }}
+      release: "{{ .Release.Name }}"
+      component: "dashboard"
   replicas: 1
   template:
     metadata:
diff --git a/stable/parse/templates/server-deployment.yaml b/stable/parse/templates/server-deployment.yaml
index 4498cdaa4469..e465c348b4f1 100644
--- a/stable/parse/templates/server-deployment.yaml
+++ b/stable/parse/templates/server-deployment.yaml
@@ -9,6 +9,11 @@ metadata:
     heritage: "{{ .Release.Service }}"
     component: "server"
 spec:
+  selector:
+    matchLabels:
+      app: {{ template "parse.name" . }}
+      release: "{{ .Release.Name }}"
+      component: "server"
   replicas: 1
   template:
     metadata: