diff --git a/README.md b/README.md
index e8ead4948..99a9c9a42 100644
--- a/README.md
+++ b/README.md
@@ -161,7 +161,7 @@ EOF
 
 The user guides section of the docs gathers several use-cases as well as the instructions to implement them using kuadrant.
 
-* [Simple rate limiting for API owners](doc/user-guides/simple-rl-for-api-owners.md)
+* [Simple Rate Limiting for Application Developers](doc/user-guides/simple-rl-for-app-developers.md)
 * [Authenticated Rate Limiting for Application Developers](doc/user-guides/authenticated-rl-for-app-developers.md)
 * [Gateway rate limiting for cluster operators](doc/user-guides/gateway-rl-for-cluster-operators.md)
 * [Authenticated rate limiting with JWTs and Kubernetes authnz](doc/user-guides/authenticated-rl-with-jwt-and-k8s-authnz.md)
diff --git a/doc/user-guides/simple-rl-for-api-owners.md b/doc/user-guides/simple-rl-for-api-owners.md
deleted file mode 100644
index dc73b3c0c..000000000
--- a/doc/user-guides/simple-rl-for-api-owners.md
+++ /dev/null
@@ -1,137 +0,0 @@
-# Simple Rate Limit For API Owners
-
-This user guide shows how to configure rate limiting for one of the subdomains.
-
-### Clone the project
-
-```sh
-git clone https://github.com/Kuadrant/kuadrant-operator
-```
-
-### Setup environment
-
-This step creates a containerized Kubernetes server locally using [Kind](https://kind.sigs.k8s.io),
-then it installs Istio, Kubernetes Gateway API and kuadrant.
-
-```sh
-make local-setup
-```
-
-### Apply Kuadrant CR
-
-```sh
-kubectl -n kuadrant-system apply -f - <<EOF
----
-apiVersion: kuadrant.io/v1beta1
-kind: Kuadrant
-metadata:
-  name: kuadrant-sample
-spec: {}
-EOF
-```
-
-### Deploy toystore example deployment
-
-```sh
-kubectl apply -f examples/toystore/toystore.yaml
-```
-
-### Create HTTPRoute to configure routing to the toystore service
-
-![](https://i.imgur.com/rdN8lo3.png)
-
-```sh
-kubectl apply -f - <<EOF
----
-apiVersion: gateway.networking.k8s.io/v1beta1
-kind: HTTPRoute
-metadata:
-  name: toystore
-  labels:
-    app: toystore
-spec:
-  parentRefs:
-    - name: istio-ingressgateway
-      namespace: istio-system
-  hostnames: ["*.toystore.com"]
-  rules:
-    - matches:
-        - path:
-            type: PathPrefix
-            value: "/toy"
-          method: GET
-      backendRefs:
-        - name: toystore
-          port: 80
-EOF
-```
-
-### Check `toystore` HTTPRoute works
-
-```sh
-curl -v -H 'Host: api.toystore.com' http://localhost:9080/toy
-```
-
-It should return `200 OK`.
-
-**Note**: This only works out of the box on linux environments. If not on linux,
-you may need to forward ports
-
-```bash
-kubectl port-forward -n istio-system service/istio-ingressgateway 9080:80 &
-```
-
-### Create RateLimitPolicy for ratelimiting only for specific subdomain
-
-![](https://i.imgur.com/2A9sXXs.png)
-
-
-RateLimitPolicy applied for the `toystore` HTTPRoute.
-
-| Hostname                    |                        Rate Limits |
-|-----------------------------|-----------------------------------:|
-| `rate-limited.toystore.com` | **5** reqs / **10** secs (0.5 rps) |
-| `*.toystore.com`            |                   not rate limited |
-
-```sh
-kubectl apply -f - <<EOF
----
-apiVersion: kuadrant.io/v1beta1
-kind: RateLimitPolicy
-metadata:
-  name: toystore
-spec:
-  targetRef:
-    group: gateway.networking.k8s.io
-    kind: HTTPRoute
-    name: toystore
-  rateLimits:
-    - rules:
-        - hosts: ["rate-limited.toystore.com"]
-      configurations:
-        - actions:
-            - generic_key:
-                descriptor_key: "limited"
-                descriptor_value: "1"
-      limits:
-        - conditions:
-            - "limited == '1'"
-          maxValue: 5
-          seconds: 10
-          variables: []
-EOF
-```
-
-### Validating the rate limit policy
-
-Only 5 requests every 10 secs on `rate-limited.toystore.com` allowed.
-
-```sh
-curl -v -H 'Host: rate-limited.toystore.com' http://localhost:9080/toy
-```
-
-Whereas `other.toystore.com` is not rate limited.
-
-```sh
-curl -v -H 'Host: other.toystore.com' http://localhost:9080/toy
-```
diff --git a/doc/user-guides/simple-rl-for-app-developers.md b/doc/user-guides/simple-rl-for-app-developers.md
new file mode 100644
index 000000000..421d5ea37
--- /dev/null
+++ b/doc/user-guides/simple-rl-for-app-developers.md
@@ -0,0 +1,155 @@
+# Simple Rate Limiting for Application Developers
+
+This user guide walks you through an example of how to configure rate limiting for an endpoint of an application using Kuadrant.
+
+<br/>
+
+In this guide, we will rate limit a sample REST API called **Toy Store**. In reality, this API is just an echo service that echoes back to the user whatever attributes it gets in the request. The API listens to requests at the hostname `api.toystore.com`, where it exposes the endpoints `GET /toys*` and `POST /toys`, respectively, to mimic a operations of reading and writing toy records. We will rate limit the `POST /toys` endpoint.
+
+<br/>
+
+## Run the steps ① → ③
+
+### ① Setup
+
+This step uses tooling from the Kuadrant Operator component to create a containerized Kubernetes server locally using [Kind](https://kind.sigs.k8s.io),
+where it installs Istio, Kubernetes Gateway API and Kuadrant itself.
+
+> **Note:** In production environment, these steps are usually performed by a cluster operator with administrator privileges over the Kubernetes cluster.
+
+Clone the project:
+
+```sh
+git clone https://github.com/Kuadrant/kuadrant-operator && cd kuadrant-operator
+```
+
+Setup the environment:
+
+```sh
+make local-setup
+```
+
+Request an instance of Kuadrant:
+
+```sh
+kubectl -n kuadrant-system apply -f - <<EOF
+apiVersion: kuadrant.io/v1beta1
+kind: Kuadrant
+metadata:
+  name: kuadrant
+spec: {}
+EOF
+```
+
+### ② Deploy the Toy Store API
+
+Create the deployment:
+
+```sh
+kubectl apply -f examples/toystore/toystore.yaml
+```
+
+Create a HTTPRoute to route traffic to the service via Istio Ingress Gateway:
+
+![](https://i.imgur.com/rdN8lo3.png)
+
+```sh
+kubectl apply -f - <<EOF
+apiVersion: gateway.networking.k8s.io/v1beta1
+kind: HTTPRoute
+metadata:
+  name: toystore
+spec:
+  parentRefs:
+    - name: istio-ingressgateway
+      namespace: istio-system
+  hostnames:
+  - api.toystore.com
+  rules:
+  - matches:
+    - method: GET
+      path:
+        type: PathPrefix
+        value: "/toys"
+    backendRefs:
+    - name: toystore
+      port: 80
+  - matches: # it has to be a separate HTTPRouteRule so we do not rate limit other endpoints
+    - method: POST
+      path:
+        type: Exact
+        value: "/toys"
+    backendRefs:
+    - name: toystore
+      port: 80
+EOF
+```
+
+Verify the route works:
+
+```sh
+curl -H 'Host: api.toystore.com' http://localhost:9080/toys -i
+# HTTP/1.1 200 OK
+```
+
+> **Note**: If the command above fails to hit the Toy Store API on your environment, try forwarding requests to the service:
+>
+> ```sh
+> kubectl port-forward -n istio-system service/istio-ingressgateway 9080:80 2>&1 >/dev/null &
+> ```
+
+### ③ Enforce rate limiting on requests to the Toy Store API
+
+Create a Kuadrant `RateLimitPolicy` to configure rate limiting:
+
+![](https://i.imgur.com/2A9sXXs.png)
+
+```sh
+kubectl apply -f - <<EOF
+apiVersion: kuadrant.io/v1beta2
+kind: RateLimitPolicy
+metadata:
+  name: toystore
+spec:
+  targetRef:
+    group: gateway.networking.k8s.io
+    kind: HTTPRoute
+    name: toystore
+  limits:
+    "create-toy":
+      rates:
+      - limit: 5
+        duration: 10
+        unit: second
+      routeSelectors:
+      - matches: # selects the 2nd HTTPRouteRule of the targeted route
+        - method: POST
+          path:
+            type: Exact
+            value: "/toys"
+EOF
+```
+
+> **Note:** It may take a couple of minutes for the RateLimitPolicy to be applied depending on your cluster.
+
+<br/>
+
+Verify the rate limiting works by sending requests in a loop.
+
+Up to 5 successful (`200 OK`) requests every 10 seconds to `POST /toys`, then `429 Too Many Requests`:
+
+```sh
+while :; do curl --write-out '%{http_code}' --silent --output /dev/null -H 'Host: api.toystore.com' http://localhost:9080/toys -X POST | egrep --color "\b(429)\b|$"; sleep 1; done
+```
+
+Unlimited successful (`200 OK`) to `GET /toys`:
+
+```sh
+while :; do curl --write-out '%{http_code}' --silent --output /dev/null -H 'Host: api.toystore.com' http://localhost:9080/toys | egrep --color "\b(429)\b|$"; sleep 1; done
+```
+
+## Cleanup
+
+```sh
+make local-cleanup
+```