diff --git a/modules/insticatorBidAdapter.js b/modules/insticatorBidAdapter.js
index 617ce49f1715..bff74f0755b0 100644
--- a/modules/insticatorBidAdapter.js
+++ b/modules/insticatorBidAdapter.js
@@ -1,7 +1,7 @@
 import {config} from '../src/config.js';
 import {BANNER, VIDEO} from '../src/mediaTypes.js';
 import {registerBidder} from '../src/adapters/bidderFactory.js';
-import {deepAccess, generateUUID, logError, isArray, isInteger, isArrayOfNums, deepSetValue} from '../src/utils.js';
+import {deepAccess, generateUUID, logError, isArray, isInteger, isArrayOfNums, deepSetValue, isFn, logWarn} from '../src/utils.js';
 import {getStorageManager} from '../src/storageManager.js';
 import {find} from '../src/polyfill.js';
 
@@ -170,6 +170,19 @@ function buildImpression(bidRequest) {
     },
   }
 
+  let bidFloor = parseFloat(deepAccess(bidRequest, 'params.floor'));
+
+  if (!isNaN(bidFloor)) {
+    imp.bidfloor = deepAccess(bidRequest, 'params.floor');
+    imp.bidfloorcur = 'USD';
+    const bidfloorcur = deepAccess(bidRequest, 'params.bidfloorcur')
+    if (bidfloorcur && bidfloorcur !== 'USD') {
+      delete imp.bidfloor;
+      delete imp.bidfloorcur;
+      logWarn('insticator: bidfloorcur supported by insticator is USD only. ignoring bidfloor and bidfloorcur params');
+    }
+  }
+
   if (deepAccess(bidRequest, 'mediaTypes.banner')) {
     imp.banner = buildBanner(bidRequest);
   }
@@ -178,6 +191,49 @@ function buildImpression(bidRequest) {
     imp.video = buildVideo(bidRequest);
   }
 
+  if (isFn(bidRequest.getFloor)) {
+    let moduleBidFloor;
+
+    const mediaType = deepAccess(bidRequest, 'mediaTypes.banner') ? 'banner' : deepAccess(bidRequest, 'mediaTypes.video') ? 'video' : undefined;
+
+    let _mediaType = mediaType;
+    let _size = '*';
+
+    if (mediaType && ['banner', 'video'].includes(mediaType)) {
+      if (mediaType === 'banner') {
+        const { w: width, h: height } = imp[mediaType];
+        if (width && height) {
+          _size = [width, height];
+        } else {
+          const sizes = deepAccess(bidRequest, 'mediaTypes.banner.format');
+          if (sizes && sizes.length > 0) {
+            const {w: width, h: height} = sizes[0];
+            _size = [width, height];
+          }
+        }
+      } else if (mediaType === 'video') {
+        const { w: width, h: height } = imp[mediaType];
+        _mediaType = mediaType;
+        _size = [width, height];
+      }
+    }
+    try {
+      moduleBidFloor = bidRequest.getFloor({
+        currency: 'USD',
+        mediaType: _mediaType,
+        size: _size
+      });
+    } catch (err) {
+      // continue with no module floors
+      logWarn('priceFloors module call getFloor failed, error : ', err);
+    }
+
+    if (moduleBidFloor) {
+      imp.bidfloor = moduleBidFloor.floor;
+      imp.bidfloorcur = moduleBidFloor.currency;
+    }
+  }
+
   return imp;
 }
 
diff --git a/test/spec/modules/insticatorBidAdapter_spec.js b/test/spec/modules/insticatorBidAdapter_spec.js
index 5e41cd6d7aa7..489e213b0fa0 100644
--- a/test/spec/modules/insticatorBidAdapter_spec.js
+++ b/test/spec/modules/insticatorBidAdapter_spec.js
@@ -569,6 +569,100 @@ describe('InsticatorBidAdapter', function () {
       expect(data.imp[0].video.h).to.equal(480);
     });
 
+    it('should have bidder bidfloor from the request', function () {
+      const tempBiddRequest = {
+        ...bidRequest,
+        params: {
+          ...bidRequest.params,
+          floor: 0.5,
+        },
+      }
+      const requests = spec.buildRequests([tempBiddRequest], bidderRequest);
+      const data = JSON.parse(requests[0].data);
+      expect(data.imp[0].bidfloor).to.equal(0.5);
+      expect(data.imp[0].bidfloorcur).to.equal('USD');
+    });
+
+    it('should have bidder bidfloorcur from the request', function () {
+      const expectedFloor = 1.5;
+      const currency = 'USD';
+      const tempBiddRequest = {
+        ...bidRequest,
+        params: {
+          ...bidRequest.params,
+          floor: 0.5,
+          currency: 'USD',
+        },
+      }
+      tempBiddRequest.getFloor = () => ({ floor: expectedFloor, currency })
+
+      const requests = spec.buildRequests([tempBiddRequest], bidderRequest);
+      const data = JSON.parse(requests[0].data);
+      expect(data.imp[0].bidfloor).to.equal(1.5);
+      expect(data.imp[0].bidfloorcur).to.equal('USD');
+    });
+
+    it('should have 1 floor for banner 300x250 and 1.5 for 300x600', function () {
+      const tempBiddRequest = {
+        ...bidRequest,
+        params: {
+          ...bidRequest.params,
+        },
+        mediaTypes: {
+          banner: {
+            sizes: [[300, 250]],
+            format: [{ w: 300, h: 250 }]
+          },
+        },
+      }
+      tempBiddRequest.getFloor = (params) => {
+        return { floor: params.size[1] === 250 ? 1 : 1.5, currency: 'USD' }
+      }
+
+      const requests = spec.buildRequests([tempBiddRequest], bidderRequest);
+      const data = JSON.parse(requests[0].data);
+      expect(data.imp[0].bidfloor).to.equal(1);
+
+      tempBiddRequest.mediaTypes.banner.format = [ { w: 300, h: 600 },
+      ];
+      const request2 = spec.buildRequests([tempBiddRequest], bidderRequest);
+      const data2 = JSON.parse(request2[0].data);
+      expect(data2.imp[0].bidfloor).to.equal(1.5);
+    });
+
+    it('should have 4 floor for video 300x250 and 4.5 for 300x600', function () {
+      const tempBiddRequest = {
+        ...bidRequest,
+        params: {
+          ...bidRequest.params,
+        },
+        mediaTypes: {
+          video: {
+            mimes: [
+              'video/mp4',
+              'video/mpeg',
+            ],
+            w: 300,
+            h: 250,
+            placement: 2,
+          },
+        },
+      }
+      tempBiddRequest.getFloor = (params) => {
+        return { floor: params.size[1] === 250 ? 4 : 4.5, currency: 'USD' }
+      }
+
+      const requests = spec.buildRequests([tempBiddRequest], bidderRequest);
+      const data = JSON.parse(requests[0].data);
+      expect(data.imp[0].bidfloor).to.equal(4);
+
+      tempBiddRequest.mediaTypes.video.w = 300;
+      tempBiddRequest.mediaTypes.video.h = 600;
+      const request2 = spec.buildRequests([tempBiddRequest], bidderRequest);
+      const data2 = JSON.parse(request2[0].data);
+      expect(data2.imp[0].bidfloor).to.equal(4.5);
+    });
+
     it('should have sites first party data if present in bidderRequest ortb2', function () {
       bidderRequest = {
         ...bidderRequest,