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Lessons: Week 1
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Lessons: Week 1
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Rhiannon Clifton
About the Course and Your Classmates
Start Lesson
Welcome to Digital Marketing Channels: The Landscape3 min
Syllabus
About the Discussion Forums
Glossary
Brand Descriptions
About the Rubric for Peer Assessment
Social Media
Getting to Know Your Classmates
Practice Quiz: Orientation Quiz5 questions
Module 1 Overview
Module 1 Overview
Module 1 Readings
Lesson 1-1: What It Means to Go Digital
1-1.1 Lesson Objectives1 min
1-1.2 What is Digital Marketing?11 min
1-1.3 Traditional Marketing Concepts and Strategy19 min
1-1.4 Crafting Your Marketing Strategy4 min
1-1.5 What We've Learned1 min
Practice Quiz: Lesson 1-1 Practice Quiz2 questions
Lesson 1-2: Why You Need a Digital Strategy
1-2.1 Lesson Objectives1 min
1-2.2 What Is Content Marketing?15 min
1-2.3 What We've Learned1 min
Practice Quiz: Lesson 1-2 Practice Quiz2 questions
Module 1 Review2 min
Module 1 Assignments
Assignment: Module 1 Peer Assessment1h 00m
Review Classmates: Module 1 Peer Assessment
Quiz: Module 1 Quiz10 questions