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PoonAthitS/README.md

Hi there 👋

My name is Poon Athit, a Data Analyst with a comprehensive background in Business analytics, B2B Sales & Marketing, and Consulting. Expert in data-driven solutions, dashboarding, machine learning, compliance, etc. Committed to transforming data into strategic insights that fuel business success and performance.

More about me:
  • 📫 How to reach me: LinkedIn Profile.
  • 😄 Pronouns: he/him
  • ⚡ Fun fact: I'm an Alpinist!

Skills and Experience

Database & BI:

  • Tableau (Advanced Dashboarding, Complex Calculations & Parameters)
  • SQL (Advanced Data Queries)
  • Snowflake (Complex Views, Automations, Snowpark, API Extractions)
  • FiveTran (Diverse Data Extractions, DBT Data Transformations)

Data Analytics & ML:

  • Python & R:
    • Machine Learning (sklearn, xgboost, tidymodels, Hyperparameter Tuning Optimisation, Interpretability Analyses)
    • Data manipulation (pandas, dplyr, Parallel Programming, Feature Engineering, Pre-Process)
    • API (Advanced API Packaging, Asynchronous, Loggings)
    • Optimisation (scipy Optimize)
    • Unit Test (unittest Framework)

Software Development:

  • Jira (Software Development Lifecycle Management)
  • GitLab (Version Controls, Package Developments, QA Frameworks)

CRM & Marketing Automation & Marketing Tools & Channels:

  • Salesforce, Microsoft Dynamics 365, Adobe Marketo, Pardot
  • Google Analytics 4, Google Ads, Instagram, Email Marketing, LinkedIn, Facebook, Pardot Landing Page, etc.

My projects
Marketing Technology Consulting Projects
[Python, SQL, Tableau, FiveTran, Automations, MarTech]
Project Date: 2023/2024
This repository showcases various projects completed during my tenure with a leading marketing technology consulting firm. These projects encompass dashboarding, data auditing, data remediation, and consulting efforts to optimize marketing strategies and platform.
Opportunity Prediction
[Python, Machine Learning, Data Manipulation]
Project Date: 2022
Develop 3 machine learning models focused on predicting business opportunities, enhancing the firm's revenue forecasting capabilities.This project was conducted in collaboration with a leading marketing technology consulting firm.
Mountain Project - Climbing Community Website Analysis
[SQL Server, Tableau]
Project Date: 2022
Analysis of "Mountain Project" which is one of the largest climbing-related websites in the world, by using SQL for data manipulation and Tableau dashboard for presenting insights.
Automatic cross validation forecasting model
[R, cross-validation, Error measures, forecast]
Project Date: 2021
Automatic model for batch forecasting (forecast large amount of time series), using Cross validation algorithm as a model selection strategy.
Departure Delay Analysis on NYC flight in 2013
[R, Tableau, tidyverse]
Project Date: 2021
Data analysis on New York flights in 2013 to find the relationship between the departure delays and other factors, by using R to produce the analytics part and Tableau for the dashboard.
Heuristic competition for modified CVRP
[VBA, constructive heuristics, local search algorithms, meta-heuristics]
Project Date: 2022
A competition among MSc Business Analytics cohorts to build the best 3 heuristic models to solve modified Capacitated Vehicle Routing Problem (CVRP) in VBA.
Railway decision support system
[VBA, User forms, Excel-Macros]
Project Date: 2021
The decision support system for calculating railway maximum flows when there is an event or incident that requires a large number of trains to be transferred from one origin to one destination.

Popular repositories Loading

  1. railway-decision-support-system railway-decision-support-system Public

    The decision support system for calculating railway maximum flows when there is an event or incident that requires a large number of trains to be transferred from one origin to one destination.

  2. automatic-cross-validation-forecasting-model automatic-cross-validation-forecasting-model Public

    Automatic model for batch forecasting (forecast large amount of time series), using Cross validation algorithm as a model selection strategy.

  3. PoonAthitS PoonAthitS Public

  4. departure-delay-analysis-nyc-flight departure-delay-analysis-nyc-flight Public

    Data analysis on New York flights in 2013 to find the relationship between the departure delays and other factors, by using R to produce the analytics part and Tableau for the dashboard.

  5. mountain-project-website-analysis mountain-project-website-analysis Public

    Analysis of "Mountain Project" which is one of the largest climbing-related websites in the world, by using SQL for data manipulation and Tableau dashboard for presenting insights.

  6. heuristic-competition heuristic-competition Public

    A competition among MSc Business Analytics cohorts to build the best 3 heuristic models to solve modified Capacitated Vehicle Routing Problem (CVRP) in VBA