diff --git a/share/rocmcmakebuildtools/cmake/ROCMInstallTargets.cmake b/share/rocmcmakebuildtools/cmake/ROCMInstallTargets.cmake
index 72fdb3bb..304211ba 100644
--- a/share/rocmcmakebuildtools/cmake/ROCMInstallTargets.cmake
+++ b/share/rocmcmakebuildtools/cmake/ROCMInstallTargets.cmake
@@ -131,7 +131,11 @@ function(rocm_install_targets)
         set(EXPORT_FILE ${PARSE_EXPORT})
     endif()
 
-    if(PARSE_PREFIX)
+    if(WIN32)
+        set(BIN_INSTALL_DIR ${CMAKE_INSTALL_BINDIR})
+        set(LIB_INSTALL_DIR ${ROCM_INSTALL_LIBDIR})
+        set(INCLUDE_INSTALL_DIR ${CMAKE_INSTALL_INCLUDEDIR})
+    elseif(PARSE_PREFIX)
         set(PREFIX_DIR ${PARSE_PREFIX})
         if(PARSE_PRIVATE)
             set(BIN_INSTALL_DIR ${PARSE_PREFIX}/${ROCM_INSTALL_LIBDIR}/${PROJECT_NAME}/bin)