diff --git a/sections/featured-product.liquid b/sections/featured-product.liquid
index 2ed89e5c1ef..49d1a127444 100644
--- a/sections/featured-product.liquid
+++ b/sections/featured-product.liquid
@@ -163,7 +163,7 @@
                   role="status"
                   {{ block.shopify_attributes }}
                 >
-                  {{- '#' | append: current_variant.sku -}}
+                  {{- current_variant.sku -}}
                 </p>
               {%- when 'quantity_selector' -%}
                 <div
diff --git a/sections/main-product.liquid b/sections/main-product.liquid
index 14ee92f84f6..77cac7e312e 100644
--- a/sections/main-product.liquid
+++ b/sections/main-product.liquid
@@ -367,7 +367,7 @@
                 role="status"
                 {{ block.shopify_attributes }}
               >
-                {{- '#' | append: current_variant.sku -}}
+                {{- current_variant.sku -}}
               </p>
             {%- when 'custom_liquid' -%}
               {{ block.settings.custom_liquid }}