diff --git a/sections/collage.liquid b/sections/collage.liquid
index 39551f05635..19706ab5d84 100644
--- a/sections/collage.liquid
+++ b/sections/collage.liquid
@@ -68,7 +68,6 @@
                         block.settings.image
                         | image_url: width: 3200
                         | image_tag:
-                          loading: 'lazy',
                           sizes: sizes,
                           widths: '50, 75, 100, 150, 200, 300, 400, 500, 750, 1000, 1250, 1500, 1750, 2000, 2250, 2500, 2750, 3000, 3200'
                       }}
@@ -82,7 +81,6 @@
                         block.settings.image
                         | image_url: width: 3200
                         | image_tag:
-                          loading: 'lazy',
                           sizes: sizes,
                           widths: '50, 75, 100, 150, 200, 300, 400, 500, 750, 1000, 1250, 1500, 1750, 2000, 2250, 2500, 2750, 3000, 3200'
                       }}
@@ -141,7 +139,7 @@
                         {{
                           block.settings.cover_image
                           | image_url: width: 3000
-                          | image_tag: loading: 'lazy', sizes: sizes, widths: '550, 720, 990, 1100, 1500, 2200, 3000'
+                          | image_tag: sizes: sizes, widths: '550, 720, 990, 1100, 1500, 2200, 3000'
                         }}
                       {%- else -%}
                         {{ 'hero-apparel-3' | placeholder_svg_tag: 'placeholder-svg placeholder' }}
@@ -185,7 +183,7 @@
                           {{
                             block.settings.cover_image
                             | image_url: width: 3000
-                            | image_tag: loading: 'lazy', sizes: sizes, widths: '550, 720, 990, 1100, 1500, 2200, 3000'
+                            | image_tag: sizes: sizes, widths: '550, 720, 990, 1100, 1500, 2200, 3000'
                           }}
                         {%- else -%}
                           {{ 'hero-apparel-3' | placeholder_svg_tag: 'placeholder-svg placeholder' }}
diff --git a/sections/collapsible-content.liquid b/sections/collapsible-content.liquid
index 6dee94dc51b..9acb813ed6e 100644
--- a/sections/collapsible-content.liquid
+++ b/sections/collapsible-content.liquid
@@ -62,7 +62,6 @@
                   section.settings.image
                   | image_url: width: 3200
                   | image_tag:
-                    loading: 'lazy',
                     sizes: sizes,
                     widths: '50, 75, 100, 150, 200, 300, 400, 500, 750, 1000, 1250, 1500, 1750, 2000, 2250, 2500, 2750, 3000, 3200'
                 }}
diff --git a/sections/image-banner.liquid b/sections/image-banner.liquid
index ee51b92ba55..2eaad5ef4e0 100644
--- a/sections/image-banner.liquid
+++ b/sections/image-banner.liquid
@@ -45,6 +45,10 @@
     assign half_width = '50vw'
     assign stacked_sizes = '(min-width: 750px) 50vw, 100vw'
   endif
+  assign fetch_priority = 'auto'
+  if section.index == 1
+    assign fetch_priority = 'high'
+  endif
 -%}
 
 <div
@@ -70,12 +74,12 @@
         section.settings.image
         | image_url: width: 3840
         | image_tag:
-          loading: 'lazy',
           width: section.settings.image.width,
           height: image_height,
           class: image_class,
           sizes: sizes,
-          widths: widths
+          widths: widths,
+          fetchpriority: fetch_priority
       }}
     </div>
   {%- elsif section.settings.image_2 == blank -%}
@@ -102,12 +106,12 @@
         section.settings.image_2
         | image_url: width: 3840
         | image_tag:
-          loading: 'lazy',
           width: section.settings.image_2.width,
           height: image_height_2,
           class: image_class_2,
           sizes: sizes,
-          widths: widths
+          widths: widths,
+          fetchpriority: fetch_priority
       }}
     </div>
   {%- endif -%}
diff --git a/sections/image-with-text.liquid b/sections/image-with-text.liquid
index 927c0b986c4..359324b2046 100644
--- a/sections/image-with-text.liquid
+++ b/sections/image-with-text.liquid
@@ -14,7 +14,13 @@
   }
 {%- endstyle -%}
 
-{% assign scheme1 = settings.color_schemes | first %}
+{%- liquid
+  assign scheme1 = settings.color_schemes | first
+  assign fetch_priority = 'auto'
+  if section.index == 1
+    assign fetch_priority = 'high'
+  endif
+-%}
 
 <div class="image-with-text image-with-text--{{ section.settings.content_layout }} page-width isolate{% if settings.text_boxes_border_thickness > 0 and settings.text_boxes_border_opacity > 0 and settings.media_border_thickness > 0 and settings.media_border_opacity > 0 %} collapse-borders{% endif %}{% unless section.settings.color_scheme == scheme1 and settings.media_border_thickness > 0 and settings.text_boxes_shadow_opacity == 0 and settings.text_boxes_border_thickness == 0 or settings.text_boxes_border_opacity == 0 %} collapse-corners{% endunless %} section-{{ section.id }}-padding{% if settings.animations_reveal_on_scroll %} scroll-trigger animate--slide-in{% endif %}">
   <div class="image-with-text__grid grid grid--gapless grid--1-col grid--{% if section.settings.desktop_image_width == 'medium' %}2-col-tablet{% else %}3-col-tablet{% endif %}{% if section.settings.layout == 'text_first' %} image-with-text__grid--reverse{% endif %}">
@@ -42,7 +48,7 @@
           {{
             section.settings.image
             | image_url: width: 1500
-            | image_tag: loading: 'lazy', sizes: sizes, widths: widths
+            | image_tag: sizes: sizes, widths: widths, fetchpriority: fetch_priority
           }}
         {%- else -%}
           {{ 'detailed-apparel-1' | placeholder_svg_tag: 'placeholder-svg' }}
diff --git a/sections/multicolumn.liquid b/sections/multicolumn.liquid
index cc5490dc245..fa21082ed02 100644
--- a/sections/multicolumn.liquid
+++ b/sections/multicolumn.liquid
@@ -111,7 +111,6 @@
                       block.settings.image
                       | image_url: width: 3200
                       | image_tag:
-                        loading: 'lazy',
                         widths: '50, 75, 100, 150, 200, 300, 400, 500, 750, 1000, 1250, 1500, 1750, 2000, 2250, 2500, 2750, 3000, 3200',
                         sizes: sizes,
                         class: 'multicolumn-card__image'
diff --git a/sections/multirow.liquid b/sections/multirow.liquid
index 9795a3d6231..e600f974e85 100644
--- a/sections/multirow.liquid
+++ b/sections/multirow.liquid
@@ -65,7 +65,7 @@
                 {{
                   block.settings.image
                   | image_url: width: 1500
-                  | image_tag: loading: 'lazy', sizes: sizes, widths: '165, 360, 535, 750, 1070, 1500'
+                  | image_tag: sizes: sizes, widths: '165, 360, 535, 750, 1070, 1500'
                 }}
               {%- else -%}
                 {{ 'detailed-apparel-1' | placeholder_svg_tag: 'placeholder-svg' }}
diff --git a/sections/slideshow.liquid b/sections/slideshow.liquid
index eba91e849b7..a2d048bf428 100644
--- a/sections/slideshow.liquid
+++ b/sections/slideshow.liquid
@@ -138,12 +138,24 @@
                 assign sizes = '100vw'
                 assign widths = '375, 550, 750, 1100, 1500, 1780, 2000, 3000, 3840'
               endif
+              assign fetch_priority = 'auto'
+              if section.index == 1
+                assign fetch_priority = 'high'
+              endif
             -%}
-            {{
-              block.settings.image
-              | image_url: width: 3840
-              | image_tag: loading: 'lazy', height: height, sizes: sizes, widths: widths
-            }}
+            {%- if forloop.first %}
+              {{
+                block.settings.image
+                | image_url: width: 3840
+                | image_tag: height: height, sizes: sizes, widths: widths, fetchpriority: fetch_priority
+              }}
+            {%- else -%}
+              {{
+                block.settings.image
+                | image_url: width: 3840
+                | image_tag: loading: 'lazy', height: height, sizes: sizes, widths: widths
+              }}
+            {%- endif -%}
           {%- else -%}
             {%- assign placeholder_slide = forloop.index | modulo: 2 -%}
             {%- if placeholder_slide == 1 -%}
diff --git a/sections/video.liquid b/sections/video.liquid
index dfe5ebc7761..624918ea904 100644
--- a/sections/video.liquid
+++ b/sections/video.liquid
@@ -67,11 +67,7 @@
               {{
                 poster
                 | image_url: width: 3840
-                | image_tag:
-                  loading: 'lazy',
-                  sizes: sizes,
-                  widths: '375, 750, 1100, 1500, 1780, 2000, 3000, 3840',
-                  alt: alt
+                | image_tag: sizes: sizes, widths: '375, 750, 1100, 1500, 1780, 2000, 3000, 3840', alt: alt
               }}
             {%- else -%}
               {{ 'hero-apparel-3' | placeholder_svg_tag: 'placeholder-svg placeholder' }}
@@ -102,7 +98,7 @@
           {{
             poster
             | image_url: width: 3840
-            | image_tag: loading: 'lazy', sizes: sizes, widths: '375, 750, 1100, 1500, 1780, 2000, 3000, 3840', alt: alt
+            | image_tag: sizes: sizes, widths: '375, 750, 1100, 1500, 1780, 2000, 3000, 3840', alt: alt
           }}
         {%- else -%}
           {{ 'hero-apparel-3' | placeholder_svg_tag: 'placeholder-svg placeholder' }}