diff --git a/.github/workflows/pr_builder.yml b/.github/workflows/pr_builder.yml
index 769ac998f..4267d67c1 100644
--- a/.github/workflows/pr_builder.yml
+++ b/.github/workflows/pr_builder.yml
@@ -47,11 +47,6 @@ jobs:
           HFM_BASE_URL: ${{ secrets.BASE_URL }}
         run: echo "base.url=\"$BASE_URL\"" >> local.properties
 
-      - name: Access ACCESS_TOKEN
-        env:
-          ACCESS_TOKEN: ${{ secrets.ACCESS_TOKEN }}
-        run: echo "access.token=\"$ACCESS_TOKEN\"" >> local.properties
-
       - name: Access IO_SENTRY_DSN
         env:
           IO_SENTRY_TOKEN: ${{ secrets.IO_SENTRY_DSN }}
@@ -67,6 +62,11 @@ jobs:
           KAKAO_NATIVE_APP_KEY: ${{ secrets.KAKAO_NATIVE_APP_KEY }}
         run: echo "kakao.native.app.key=\"$KAKAO_NATIVE_APP_KEY\"" >> local.properties
 
+      - name: Access AMPLITUDE_API_KEY
+        env:
+          KAKAO_NATIVE_APP_KEY: ${{ secrets.AMPLITUDE_API_KEY }}
+        run: echo "amplitude.api.key=\"AMPLITUDE_API_KEY\"" >> local.properties
+
       - name: Access DEFAULTS_ORG
         env:
           DEFAULTS_ORG: ${{ secrets.DEFAULTS_ORG }}
diff --git a/app/build.gradle.kts b/app/build.gradle.kts
index 8600388f8..f637cceaf 100644
--- a/app/build.gradle.kts
+++ b/app/build.gradle.kts
@@ -42,6 +42,7 @@ android {
             "KAKAO_NATIVE_APP_KEY",
             properties["kakao.native.app.key"].toString()
         )
+        buildConfigField("String", "AMPLITUDE_API_KEY", properties["amplitude.api.key"].toString())
 
         manifestPlaceholders["IO_SENTRY_DSN"] = properties["io.sentry.dsn"] as String
         manifestPlaceholders["KAKAO_NATIVE_APP_KEY_MANIFEST"] = properties["kakao.native.app.key.manifest"] as String
@@ -115,6 +116,9 @@ dependencies {
 
     // Kakao
     implementation(libs.kakao)
+
+    // Amplitude
+    implementation(libs.amplitude)
 }
 
 ktlint {
diff --git a/app/src/main/AndroidManifest.xml b/app/src/main/AndroidManifest.xml
index edf2f071c..f51aae814 100644
--- a/app/src/main/AndroidManifest.xml
+++ b/app/src/main/AndroidManifest.xml
@@ -5,6 +5,7 @@
     <uses-permission android:name="android.permission.INTERNET" />
     <uses-permission android:name="android.permission.ACCESS_COARSE_LOCATION" />
     <uses-permission android:name="android.permission.ACCESS_FINE_LOCATION" />
+    <uses-permission android:name="android.permission.READ_PHONE_STATE" />
 
     <application
         android:name=".PingleApp"
diff --git a/app/src/main/java/org/sopt/pingle/PingleApp.kt b/app/src/main/java/org/sopt/pingle/PingleApp.kt
index 7efc8ba56..04796a675 100644
--- a/app/src/main/java/org/sopt/pingle/PingleApp.kt
+++ b/app/src/main/java/org/sopt/pingle/PingleApp.kt
@@ -7,6 +7,7 @@ import com.naver.maps.map.NaverMapSdk
 import dagger.hilt.android.HiltAndroidApp
 import org.sopt.pingle.BuildConfig.KAKAO_NATIVE_APP_KEY
 import org.sopt.pingle.BuildConfig.NAVER_MAP_CLIENT_ID
+import org.sopt.pingle.util.AmplitudeUtils.initAmplitude
 import org.sopt.pingle.util.PingleDebugTree
 import timber.log.Timber
 
@@ -19,6 +20,7 @@ class PingleApp : Application() {
         setDarkMode()
         setNaverMap()
         setKakao()
+        initAmplitude(applicationContext)
     }
 
     private fun setTimber() {
diff --git a/app/src/main/java/org/sopt/pingle/util/AmplitudeUtils.kt b/app/src/main/java/org/sopt/pingle/util/AmplitudeUtils.kt
new file mode 100644
index 000000000..87a0bdb5d
--- /dev/null
+++ b/app/src/main/java/org/sopt/pingle/util/AmplitudeUtils.kt
@@ -0,0 +1,33 @@
+package org.sopt.pingle.util
+
+import android.content.Context
+import com.amplitude.android.Amplitude
+import com.amplitude.android.Configuration
+import org.sopt.pingle.BuildConfig
+
+object AmplitudeUtils {
+    private lateinit var amplitude: Amplitude
+    fun initAmplitude(context: Context) {
+        amplitude = Amplitude(
+            Configuration(
+                apiKey = BuildConfig.AMPLITUDE_API_KEY,
+                context = context
+            )
+        )
+    }
+
+    fun trackEvent(eventName: String) {
+        amplitude.track(eventType = eventName)
+    }
+
+    fun <T> trackEventWithProperty(eventName: String, propertyName: String, propertyValue: T) {
+        amplitude.track(
+            eventType = eventName,
+            eventProperties = mapOf(propertyName to propertyValue)
+        )
+    }
+
+    fun trackEventWithProperties(eventName: String, properties: Map<String, Any>) {
+        amplitude.track(eventType = eventName, eventProperties = properties)
+    }
+}
diff --git a/gradle/libs.versions.toml b/gradle/libs.versions.toml
index 65174107b..35f929f10 100644
--- a/gradle/libs.versions.toml
+++ b/gradle/libs.versions.toml
@@ -41,6 +41,7 @@ naver-maps = "3.17.0"
 play-services-location = "21.0.1"
 progress-bar = "1.1.3"
 kakao = "2.15.0"
+amplitude = "1.+"
 
 [libraries]
 # AndroidX
@@ -83,6 +84,7 @@ naver-maps = { group = "com.naver.maps", name = "map-sdk", version.ref = "naver-
 play-services-location = { group = "com.google.android.gms", name = "play-services-location", version.ref = "play-services-location" }
 progress-bar = { group = "com.github.skydoves", name = "progressview", version.ref = "progress-bar" }
 kakao = { group = "com.kakao.sdk", name = "v2-user", version.ref = "kakao" }
+amplitude = { group = "com.amplitude", name = "analytics-android", version.ref = "amplitude" }
 
 [plugins]
 android-application = { id = "com.android.application", version.ref = "agp" }