uBlock Origin (uBO)'s manifesto:
The user decides what web content is acceptable in their browser.
The uBO project does not support Adblock Plus' "Acceptable Ads Manifesto" because the "Acceptable Ads" marketing campaign is the business plan of a for-profit entity.
Users are the best placed to know what is or is not acceptable to them. uBO's sole purpose is to give users the means to enforce their choices.