diff --git a/packages/block-editor/src/store/selectors.js b/packages/block-editor/src/store/selectors.js
index f7970843f8669d..c7115445ec8cc4 100644
--- a/packages/block-editor/src/store/selectors.js
+++ b/packages/block-editor/src/store/selectors.js
@@ -2018,7 +2018,7 @@ export const getInserterItems = createSelector(
 				title: reusableBlock.title.raw,
 				icon,
 				category: 'reusable',
-				keywords: [],
+				keywords: [ 'reusable' ],
 				isDisabled: false,
 				utility: 1, // Deprecated.
 				frecency,
diff --git a/packages/block-editor/src/store/test/selectors.js b/packages/block-editor/src/store/test/selectors.js
index 270bceaad447fb..fc4db2c41f8a3f 100644
--- a/packages/block-editor/src/store/test/selectors.js
+++ b/packages/block-editor/src/store/test/selectors.js
@@ -3351,7 +3351,7 @@ describe( 'selectors', () => {
 				id: 'core/block/1',
 				initialAttributes: { ref: 1 },
 				isDisabled: false,
-				keywords: [],
+				keywords: [ 'reusable' ],
 				name: 'core/block',
 				syncStatus: undefined,
 				title: 'Reusable Block 1',
diff --git a/packages/block-library/src/block/block.json b/packages/block-library/src/block/block.json
index 01d858f5928348..d6630177fc6853 100644
--- a/packages/block-library/src/block/block.json
+++ b/packages/block-library/src/block/block.json
@@ -5,6 +5,7 @@
 	"title": "Pattern",
 	"category": "reusable",
 	"description": "Create and save content to reuse across your site. Update the pattern, and the changes apply everywhere it’s used.",
+ 	"keywords": [ "reusable" ],
 	"textdomain": "default",
 	"attributes": {
 		"ref": {