diff --git a/packages/edit-site/src/components/page-patterns/style.scss b/packages/edit-site/src/components/page-patterns/style.scss
index ae35bcb86137b..106474f4d8f70 100644
--- a/packages/edit-site/src/components/page-patterns/style.scss
+++ b/packages/edit-site/src/components/page-patterns/style.scss
@@ -68,6 +68,9 @@
 			width: 300px;
 		}
 	}
+	.edit-site-patterns__sync-status-filter-option:not([aria-checked="true"]) {
+		color: $gray-600;
+	}
 	.edit-site-patterns__sync-status-filter-option:active {
 		background: $gray-700;
 		color: $gray-100;