diff --git a/packages/block-editor/src/components/inserter/block-patterns.js b/packages/block-editor/src/components/inserter/block-patterns.js
index 11e059eefb905..e06ab51748608 100644
--- a/packages/block-editor/src/components/inserter/block-patterns.js
+++ b/packages/block-editor/src/components/inserter/block-patterns.js
@@ -39,6 +39,9 @@ function BlockPattern( { pattern, onClick } ) {
 			aria-label={ pattern.title }
 		>
 			<BlockPreview blocks={ blocks } />
+			<div className="block-editor-inserter__patterns-item-title">
+				{ pattern.title }
+			</div>
 		</div>
 	);
 }
diff --git a/packages/block-editor/src/components/inserter/style.scss b/packages/block-editor/src/components/inserter/style.scss
index 0a0d2097ece10..f42976351875b 100644
--- a/packages/block-editor/src/components/inserter/style.scss
+++ b/packages/block-editor/src/components/inserter/style.scss
@@ -266,3 +266,9 @@ $block-inserter-tabs-height: 44px;
 		min-height: 100px;
 	}
 }
+
+.block-editor-inserter__patterns-item-title {
+	padding: $grid-unit-5;
+	font-size: 12px;
+	text-align: center;
+}