diff --git a/blocks/api/parser.js b/blocks/api/parser.js
index 5a7b871719fb5e..a02a75e7b80a9e 100644
--- a/blocks/api/parser.js
+++ b/blocks/api/parser.js
@@ -4,6 +4,11 @@
 import { parse as hpqParse } from 'hpq';
 import { pickBy } from 'lodash';
 
+/**
+ * WordPress dependencies
+ */
+import { bumpStat } from '@wordpress/utils';
+
 /**
  * Internal dependencies
  */
@@ -75,6 +80,7 @@ export function createBlockWithFallback( name, rawContent, attributes ) {
 	// Convert 'core/text' blocks in existing content to the new
 	// 'core/paragraph'.
 	if ( name === 'core/text' ) {
+		bumpStat( 'block_auto_convert', 'core-text-to-paragraph' );
 		name = 'core/paragraph';
 	}
 
diff --git a/components/button/index.js b/components/button/index.js
index dda515022caba1..39ff5967237cbc 100644
--- a/components/button/index.js
+++ b/components/button/index.js
@@ -36,7 +36,7 @@ class Button extends Component {
 			isToggled,
 			className,
 			disabled,
-			...additionalProps, // eslint-disable-line comma-dangle
+			...additionalProps
 		} = this.props;
 		const classes = classnames( 'components-button', className, {
 			button: ( isPrimary || isSecondary || isLarge ),
diff --git a/editor/enable-tracking-prompt/index.js b/editor/enable-tracking-prompt/index.js
index 9a4077fd13a208..c7dfb271974a6c 100644
--- a/editor/enable-tracking-prompt/index.js
+++ b/editor/enable-tracking-prompt/index.js
@@ -10,12 +10,12 @@ import clickOutside from 'react-click-outside';
 import { Component } from '@wordpress/element';
 import { __ } from '@wordpress/i18n';
 import { Button, Popover } from '@wordpress/components';
+import { bumpStat } from '@wordpress/utils';
 
 /**
  * Internal dependencies
  */
 import './style.scss';
-import { bumpStat } from '../utils/tracking';
 import { removeNotice } from '../actions';
 
 export const TRACKING_PROMPT_NOTICE_ID = 'notice:enable-tracking-prompt';
diff --git a/editor/enable-tracking-prompt/test/index.js b/editor/enable-tracking-prompt/test/index.js
index 686fa0ec0dade2..e83ce61960de81 100644
--- a/editor/enable-tracking-prompt/test/index.js
+++ b/editor/enable-tracking-prompt/test/index.js
@@ -2,6 +2,7 @@
  * External dependencies
  */
 import { mount } from 'enzyme';
+import clickOutside from 'react-click-outside';
 
 /**
  * Internal dependencies
@@ -12,35 +13,37 @@ import {
 } from '../';
 
 describe( 'EnableTrackingPrompt', () => {
-	const tracking = require( '../../utils/tracking' ); // no default export
 	const originalSetUserSetting = window.setUserSetting;
-	const originalBumpStat = tracking.bumpStat;
+	const originalDocumentAddEventListener = document.addEventListener;
+	let eventMap = {};
 	let removeNotice;
 
 	beforeEach( () => {
 		window.setUserSetting = jest.fn();
-		tracking.bumpStat = jest.fn();
+		document.addEventListener = jest.fn( ( event, cb ) => {
+			eventMap[ event ] = cb;
+		} );
 		removeNotice = jest.fn();
 	} );
 
 	afterEach( () => {
 		window.setUserSetting = originalSetUserSetting;
-		tracking.bumpStat = originalBumpStat;
+		document.addEventListener = originalDocumentAddEventListener;
+		eventMap = {};
 	} );
 
-	it( 'should render a prompt with Yes and No buttons', () => {
+	it( 'should render a prompt with Yes, No, and More info buttons', () => {
 		const prompt = mount(
 			<EnableTrackingPrompt />
 		);
-		const buttons = prompt.find( '.button' );
-		expect( buttons.length ).toBe( 2 );
+		const buttons = prompt.find( 'Button' );
+		expect( buttons.length ).toBe( 3 );
 		expect( buttons.at( 0 ).text() ).toBe( 'Yes' );
 		expect( buttons.at( 1 ).text() ).toBe( 'No' );
+		expect( buttons.at( 2 ).text() ).toBe( 'More info' );
 
 		expect( window.setUserSetting )
 			.not.toHaveBeenCalled();
-		expect( tracking.bumpStat )
-			.not.toHaveBeenCalled();
 		expect( removeNotice )
 			.not.toHaveBeenCalled();
 	} );
@@ -49,14 +52,12 @@ describe( 'EnableTrackingPrompt', () => {
 		const prompt = mount(
 			<EnableTrackingPrompt removeNotice={ removeNotice } />
 		);
-		const buttonYes = prompt.find( '.button' )
+		const buttonYes = prompt.find( 'Button' )
 			.filterWhere( node => node.text() === 'Yes' );
 		buttonYes.simulate( 'click' );
 
 		expect( window.setUserSetting )
 			.toHaveBeenCalledWith( 'gutenberg_tracking', 'on' );
-		expect( tracking.bumpStat )
-			.toHaveBeenCalledWith( 'tracking', 'opt-in' );
 		expect( removeNotice )
 			.toHaveBeenCalledWith( TRACKING_PROMPT_NOTICE_ID );
 	} );
@@ -65,15 +66,54 @@ describe( 'EnableTrackingPrompt', () => {
 		const prompt = mount(
 			<EnableTrackingPrompt removeNotice={ removeNotice } />
 		);
-		const buttonNo = prompt.find( '.button' )
+		const buttonNo = prompt.find( 'Button' )
 			.filterWhere( node => node.text() === 'No' );
 		buttonNo.simulate( 'click' );
 
 		expect( window.setUserSetting )
 			.toHaveBeenCalledWith( 'gutenberg_tracking', 'off' );
-		expect( tracking.bumpStat )
-			.not.toHaveBeenCalled();
 		expect( removeNotice )
 			.toHaveBeenCalledWith( TRACKING_PROMPT_NOTICE_ID );
 	} );
+
+	it( 'should show and hide a popover when clicking More info', () => {
+		const EnableTrackingPromptWrapped = clickOutside( EnableTrackingPrompt );
+		const prompt = mount(
+			<EnableTrackingPromptWrapped removeNotice={ removeNotice } />
+		);
+
+		expect( prompt.find( 'Popover' ).length ).toBe( 0 );
+
+		const buttonMoreInfo = prompt.find( 'Button' )
+			.filterWhere( node => node.text() === 'More info' );
+
+		// Click the "More info" button to show the info popover
+		buttonMoreInfo.simulate( 'click' );
+		expect( prompt.find( 'Popover' ).length ).toBe( 1 );
+
+		// Click the "More info" button to hide the info popover
+		buttonMoreInfo.simulate( 'click' );
+		expect( prompt.find( 'Popover' ).length ).toBe( 0 );
+
+		// Click the "More info" button to show the info popover
+		buttonMoreInfo.simulate( 'click' );
+		expect( prompt.find( 'Popover' ).length ).toBe( 1 );
+
+		// Click inside the prompt to hide the info popover
+		prompt.simulate( 'click' );
+		expect( prompt.find( 'Popover' ).length ).toBe( 0 );
+
+		// Click the "More info" button to show the info popover
+		buttonMoreInfo.simulate( 'click' );
+		expect( prompt.find( 'Popover' ).length ).toBe( 1 );
+
+		// Click outside the prompt to hide the info popover
+		eventMap.click( { target: document.body } );
+		expect( prompt.find( 'Popover' ).length ).toBe( 0 );
+
+		expect( window.setUserSetting )
+			.not.toHaveBeenCalled();
+		expect( removeNotice )
+			.not.toHaveBeenCalled();
+	} );
 } );
diff --git a/editor/inserter/index.js b/editor/inserter/index.js
index aee767446526d2..84902061adf9f9 100644
--- a/editor/inserter/index.js
+++ b/editor/inserter/index.js
@@ -11,6 +11,7 @@ import { __ } from '@wordpress/i18n';
 import { Component } from '@wordpress/element';
 import { IconButton } from '@wordpress/components';
 import { createBlock } from '@wordpress/blocks';
+import { bumpStat } from '@wordpress/utils';
 
 /**
  * Internal dependencies
@@ -18,7 +19,6 @@ import { createBlock } from '@wordpress/blocks';
 import InserterMenu from './menu';
 import { getBlockInsertionPoint, getEditorMode } from '../selectors';
 import { insertBlock, hideInsertionPoint } from '../actions';
-import { bumpStat } from '../utils/tracking';
 
 class Inserter extends Component {
 	constructor() {
diff --git a/editor/modes/visual-editor/block-list.js b/editor/modes/visual-editor/block-list.js
index 38f053917677c8..3c5dfbb520738b 100644
--- a/editor/modes/visual-editor/block-list.js
+++ b/editor/modes/visual-editor/block-list.js
@@ -12,7 +12,7 @@ import { __ } from '@wordpress/i18n';
 import { Component } from '@wordpress/element';
 import { serialize, getDefaultBlock, createBlock } from '@wordpress/blocks';
 import { IconButton } from '@wordpress/components';
-import { keycodes } from '@wordpress/utils';
+import { keycodes, bumpStat } from '@wordpress/utils';
 
 /**
  * Internal dependencies
@@ -29,7 +29,6 @@ import {
 	getMultiSelectedBlockUids,
 } from '../../selectors';
 import { insertBlock, multiSelect } from '../../actions';
-import { bumpStat } from '../../utils/tracking';
 
 const INSERTION_POINT_PLACEHOLDER = '[[insertion-point]]';
 const { ENTER } = keycodes;
diff --git a/test/setup-globals.js b/test/setup-globals.js
index 931f6e146d7985..d5a8ed265c7899 100644
--- a/test/setup-globals.js
+++ b/test/setup-globals.js
@@ -51,3 +51,14 @@ global.wp = global.wp || {};
 global.wp.a11y = {
 	speak: () => {},
 };
+
+global.window.getUserSetting = settingName => {
+	switch ( settingName ) {
+		case 'gutenberg_tracking':
+			return 'on';
+		default:
+			throw new Error(
+				'Unrecognized user setting requested: ' + settingName
+			);
+	}
+};
diff --git a/utils/index.js b/utils/index.js
index e24a5b1782f919..01b2b0a7b30bb3 100644
--- a/utils/index.js
+++ b/utils/index.js
@@ -3,3 +3,5 @@ import * as nodetypes from './nodetypes';
 
 export { keycodes };
 export { nodetypes };
+
+export * from './tracking';
diff --git a/editor/utils/test/tracking.js b/utils/test/tracking.js
similarity index 80%
rename from editor/utils/test/tracking.js
rename to utils/test/tracking.js
index 8c0b11f9f3a0cb..7fd360fe1b377a 100644
--- a/editor/utils/test/tracking.js
+++ b/utils/test/tracking.js
@@ -1,5 +1,10 @@
 /* eslint-disable no-console */
 
+/**
+ * External dependencies
+ */
+import url from 'url';
+
 /**
  * Internal dependencies
  */
@@ -11,7 +16,6 @@ describe( 'bumpStat', () => {
 
 	beforeEach( () => {
 		console.error = jest.fn();
-		window.getUserSetting = () => 'off';
 	} );
 
 	afterEach( () => {
@@ -62,22 +66,21 @@ describe( 'bumpStat', () => {
 	} );
 
 	it( 'should do nothing if the user has not opted in', () => {
+		window.getUserSetting = () => 'off';
 		expect( bumpStat( 'valid_group', 'valid-name' ) ).toBeUndefined();
 		expect( console.error ).not.toHaveBeenCalled();
 	} );
 
 	it( 'should bump valid stats', () => {
-		window.getUserSetting = () => 'on';
-		const url = bumpStat( 'valid_group', 'valid-name' );
-		// There are a couple of pieces of the URL where we don't care about
-		// testing the specific value.  Replace them with placeholders.
-		const urlMatch = url
-			.replace( /^[a-z]+:/, 'PROTOCOL:' )
-			.replace( /t=[0-9.]+$/, 't=NUMBER' );
-		expect( urlMatch ).toBe(
-			'PROTOCOL://pixel.wp.com/g.gif?v=wpcom-no-pv'
-			+ '&x_gutenberg_valid_group=valid-name'
-			+ '&t=NUMBER'
+		// Testing the URL protocol and the randomized `?t=` cache-buster is
+		// difficult, so only test the pieces we're actually interested in.
+		const statUrlPieces = url.parse(
+			bumpStat( 'valid_group', 'valid-name' ),
+			true
 		);
+		expect( statUrlPieces.hostname ).toBe( 'pixel.wp.com' );
+		expect( statUrlPieces.pathname ).toBe( '/g.gif' );
+		expect( statUrlPieces.query.v ).toBe( 'wpcom-no-pv' );
+		expect( statUrlPieces.query.x_gutenberg_valid_group ).toBe( 'valid-name' );
 	} );
 } );
diff --git a/editor/utils/tracking.js b/utils/tracking.js
similarity index 100%
rename from editor/utils/tracking.js
rename to utils/tracking.js
diff --git a/webpack.config.js b/webpack.config.js
index d8ccb63b9a458e..72711d026f1b3a 100644
--- a/webpack.config.js
+++ b/webpack.config.js
@@ -37,13 +37,13 @@ const extractConfig = {
 };
 
 const entryPointNames = [
-	'element',
-	'i18n',
-	'components',
-	'utils',
 	'blocks',
+	'components',
 	'date',
 	'editor',
+	'element',
+	'i18n',
+	'utils',
 ];
 
 const externals = {