diff --git a/packages/block-library/README.md b/packages/block-library/README.md
index a08824d974795..dd8f55b705fed 100644
--- a/packages/block-library/README.md
+++ b/packages/block-library/README.md
@@ -12,6 +12,63 @@ npm install @wordpress/block-library --save
 
 _This package assumes that your code will run in an **ES2015+** environment. If you're using an environment that has limited or no support for ES2015+ such as lower versions of IE then using [core-js](https://github.com/zloirock/core-js) or [@babel/polyfill](https://babeljs.io/docs/en/next/babel-polyfill) will add support for these methods. Learn more about it in [Babel docs](https://babeljs.io/docs/en/next/caveats)._
 
+## Building JavaScript for the browser
+
+If a `frontend.js` file is present in the block's directory, this file will be built along other assets, making it available to load it from the browser.
+
+This enables us to, for instance, load this file when the block is present on the page in several ways:
+
+1. Using the block's `render_callback`:
+
+```php
+
+function render_my_block() {
+	$script_path = __DIR__ . '/block-name/frontend.js';
+
+ 	if ( file_exists( $script_path ) ) {
+ 		wp_enqueue_script(
+ 			'my_block_frontend_script',
+ 			plugins_url( 'frontend.js', $script_path ),
+ 			array(),
+ 			false,
+ 			true
+ 		);
+ 	}
+}
+
+function register_block_my_block() {
+	register_block_type_from_metadata(
+		__DIR__ . '/block-name',
+		array(
+			'render_callback' => 'render_my_block',
+		)
+	);
+}
+
+
+add_action( 'init', 'register_block_my_block' );
+```
+
+2. Using the `render_block` filter:
+
+```php
+function render_my_block() {
+	$script_path = __DIR__ . '/block-name/frontend.js';
+
+ 	if ( file_exists( $script_path ) ) {
+ 		wp_enqueue_script(
+ 			'my_block_frontend_script',
+ 			plugins_url( 'frontend.js', $script_path ),
+ 			array(),
+ 			false,
+ 			true
+ 		);
+ 	}
+}
+
+apply_filter( 'render_block', 'render_my_block' );
+```
+
 ## API
 
 <!-- START TOKEN(Autogenerated API docs) -->
diff --git a/webpack.config.js b/webpack.config.js
index 12ea84441fde7..c67712cb4a26a 100644
--- a/webpack.config.js
+++ b/webpack.config.js
@@ -6,8 +6,9 @@ const { DefinePlugin } = require( 'webpack' );
 const CopyWebpackPlugin = require( 'copy-webpack-plugin' );
 const TerserPlugin = require( 'terser-webpack-plugin' );
 const postcss = require( 'postcss' );
-const { get, escapeRegExp, compact } = require( 'lodash' );
-const { basename, sep } = require( 'path' );
+const { escapeRegExp, compact } = require( 'lodash' );
+const { sep } = require( 'path' );
+const fastGlob = require( 'fast-glob' );
 
 /**
  * WordPress dependencies
@@ -64,6 +65,34 @@ const stylesTransform = ( content ) => {
 	return content;
 };
 
+const blockNameRegex = new RegExp( /(?<=src\/).*(?=(\/frontend))/g );
+
+const createEntrypoints = () => {
+	const scriptPaths = fastGlob.sync(
+		'./packages/block-library/src/**/frontend.js',
+		{
+			ignore: [ '**/build*/**' ],
+		}
+	);
+
+	const scriptEntries = scriptPaths.reduce( ( entries, scriptPath ) => {
+		const [ blockName ] = scriptPath.match( blockNameRegex ) || [];
+
+		return {
+			...entries,
+			[ blockName ]: scriptPath,
+		};
+	}, {} );
+
+	const packageEntries = gutenbergPackages.reduce( ( memo, packageName ) => {
+		memo[ packageName ] = `./packages/${ packageName }`;
+
+		return memo;
+	}, {} );
+
+	return { ...packageEntries, ...scriptEntries };
+};
+
 module.exports = {
 	optimization: {
 		// Only concatenate modules in production, when not analyzing bundles.
@@ -90,16 +119,22 @@ module.exports = {
 		],
 	},
 	mode,
-	entry: gutenbergPackages.reduce( ( memo, packageName ) => {
-		const name = camelCaseDash( packageName );
-		memo[ name ] = `./packages/${ packageName }`;
-		return memo;
-	}, {} ),
+	entry: createEntrypoints(),
 	output: {
 		devtoolNamespace: 'wp',
-		filename: './build/[basename]/index.js',
+		filename: ( data ) => {
+			const { chunk } = data;
+			const { entryModule } = chunk;
+			const { rawRequest } = entryModule;
+
+			if ( rawRequest && rawRequest.includes( '/frontend.js' ) ) {
+				return `./build/block-library/blocks/[name]/frontend.js`;
+			}
+
+			return './build/[name]/index.js';
+		},
 		path: __dirname,
-		library: [ 'wp', '[name]' ],
+		library: [ 'wp', '[camelName]' ],
 		libraryTarget: 'window',
 	},
 	module: {
@@ -135,39 +170,20 @@ module.exports = {
 			),
 		} ),
 		new CustomTemplatedPathPlugin( {
-			basename( path, data ) {
-				let rawRequest;
-
-				const entryModule = get( data, [ 'chunk', 'entryModule' ], {} );
-				switch ( entryModule.type ) {
-					case 'javascript/auto':
-						rawRequest = entryModule.rawRequest;
-						break;
-
-					case 'javascript/esm':
-						rawRequest = entryModule.rootModule.rawRequest;
-						break;
-				}
-
-				if ( rawRequest ) {
-					return basename( rawRequest );
-				}
-
-				return path;
+			camelName( path, data ) {
+				return camelCaseDash( data.chunk.name );
 			},
 		} ),
-		new LibraryExportDefaultPlugin(
-			[
-				'api-fetch',
-				'deprecated',
-				'dom-ready',
-				'redux-routine',
-				'token-list',
-				'server-side-render',
-				'shortcode',
-				'warning',
-			].map( camelCaseDash )
-		),
+		new LibraryExportDefaultPlugin( [
+			'api-fetch',
+			'deprecated',
+			'dom-ready',
+			'redux-routine',
+			'token-list',
+			'server-side-render',
+			'shortcode',
+			'warning',
+		] ),
 		new CopyWebpackPlugin(
 			gutenbergPackages.map( ( packageName ) => ( {
 				from: `./packages/${ packageName }/build-style/*.css`,