diff --git a/lib/bales/application.rb b/lib/bales/application.rb
index 49917cd..2d6a171 100644
--- a/lib/bales/application.rb
+++ b/lib/bales/application.rb
@@ -130,21 +130,15 @@ def self.parse(argv=ARGV)
       command ||= default_command
       opts, args = command.parse_opts result
       return command, args, opts
-    end
-
-    ##
-    # Parses ARGV (or some other array if you specify one) for a
-    # command to run and its arguments/options, then runs the command.
-    def self.parse_and_run(argv=ARGV)
-      command, args, opts = parse argv
-      run command, *args, **opts
     rescue OptionParser::MissingArgument
       flag = $!.message.gsub("missing argument: ", '')
       puts "#{$0}: error: option needs an argument (#{flag})"
+      puts "Usage: #{command.usage}"
       exit!
     rescue OptionParser::InvalidOption
       flag = $!.message.gsub("invalid option: ", '')
       puts "#{$0}: error: unknown option (#{flag})"
+      puts "Usage: #{command.usage}"
       exit!
     rescue ArgumentError
       raise unless $!.message.match(/wrong number of arguments/)
@@ -154,9 +148,18 @@ def self.parse_and_run(argv=ARGV)
                              .gsub(")", '')
                              .split(" for ")
       puts "#{$0}: error: expected #{expected} args but got #{received}"
+      puts "Usage: #{command.usage}"
       exit!
     end
 
+    ##
+    # Parses ARGV (or some other array if you specify one) for a
+    # command to run and its arguments/options, then runs the command.
+    def self.parse_and_run(argv=ARGV)
+      command, args, opts = parse argv
+      run command, *args, **opts
+    end
+
     private
 
     def self.parse_command_name(argv)