diff --git a/CHANGELOG.md b/CHANGELOG.md
index 81e049f370..4989f4d792 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -11,3 +11,4 @@
 [Unreleased](https://github.com/adobe/xdm/releases/tag/v0.9.1)
 
 * Renames all `Metric` schemas to `Metric Definition` #254
+* Adds new concepts `Organizational Unit` and `Geographical Unit`. Existing links with the `Profile` schema updated. #323
diff --git a/schemas/common/geounit.schema.json b/schemas/common/geounit.schema.json
index bc9cd5b654..85bb9ed210 100644
--- a/schemas/common/geounit.schema.json
+++ b/schemas/common/geounit.schema.json
@@ -9,7 +9,7 @@
   "$schema": "http://json-schema.org/draft-06/schema#",
   "type": "object",
   "meta:extensible": true,
-  "title": "Geo Unit",
+  "title": "Geographical Unit",
   "description": "The geographical unit of a parent geographical unit.",
   "definitions": {
     "geounit": {
@@ -22,14 +22,14 @@
             "The ID associated with this geographical unit."
         },
         "xdm:label": {
-          "title": "Friendly lable of the geographical unit.",
+          "title": "Label of the geographical unit.",
           "type": "string",
           "description": "The user-friendly name for the geographical unit."
         },
         "xdm:parentGeoUnit": {
           "title": "Parent Geographical Unit.",
           "$ref": "https://ns.adobe.com/xdm/common/geounit",
-          "description": "Parent geographical unit of the current geographical unit in the geographical heirarchy."
+          "description": "Parent geographical unit of the current geographical unit in the geographical hierarchy. For e.g. `geounit` for `France` might have `xdm:parentGeoUnit` as `geounit` `Europe`."
         }
       },
       "required": ["@id"]
diff --git a/schemas/common/orgunit.schema.json b/schemas/common/orgunit.schema.json
index 7ddfb9fad8..3fceae62ad 100644
--- a/schemas/common/orgunit.schema.json
+++ b/schemas/common/orgunit.schema.json
@@ -9,8 +9,8 @@
   "$schema": "http://json-schema.org/draft-06/schema#",
   "type": "object",
   "meta:extensible": true,
-  "title": "Org Unit",
-  "description": "The organisation unit of a parent organisation.",
+  "title": "Organizational Unit",
+  "description": "The organizaational unit of a parent organization.",
   "definitions": {
     "orgunit": {
       "properties": {
@@ -19,17 +19,17 @@
           "type": "string",
           "format": "uri",
           "description":
-            "The ID associated with this organisation unit."
+            "The ID associated with this organizational unit."
         },
         "xdm:label": {
-          "title": "Friendly lable of the organisation unit.",
+          "title": "Label of the organizational unit.",
           "type": "string",
-          "description": "The user-friendly name for the organisation unit."
+          "description": "The user-friendly name for the organizational unit."
         },
         "xdm:parentOrgUnit": {
-          "title": "Parent Organisation.",
+          "title": "Parent Organizational Unit.",
           "$ref": "https://ns.adobe.com/xdm/common/orgunit",
-          "description": "The parent organisation unit of the current organisation unit in the org heirarchy."
+          "description": "The parent organizational unit of the current organizational unit in the org hierarchy. For e.g. `orgunit` for `Shirts` might have `xdm:parentGeoUnit` as `geounit` `Apparals`."
         }
       },
       "required": ["@id"]