diff --git a/package.json b/package.json
index be024ba34f..abe0422c45 100644
--- a/package.json
+++ b/package.json
@@ -7,7 +7,7 @@
     "aem_user": "packageUser",
     "aem_password": "override me securely",
     "markdown-importer-version": "0.0.4",
-    "schemas": 202
+    "schemas": 205
   },
   "scripts": {
     "clean": "rm -rf docs/reference",
diff --git a/schemas/context/advertising-break.example.1.json b/schemas/context/advertising-break.example.1.json
new file mode 100644
index 0000000000..ad596c1615
--- /dev/null
+++ b/schemas/context/advertising-break.example.1.json
@@ -0,0 +1,5 @@
+{
+  "@id": "https://data.adobe.io/entities/adbreak/2394509340-30453470347",
+  "xdm:podName": "My Pod",
+  "xdm:podOffset": 3
+}
diff --git a/schemas/context/advertising-break.schema.json b/schemas/context/advertising-break.schema.json
new file mode 100644
index 0000000000..fa0d5a89ba
--- /dev/null
+++ b/schemas/context/advertising-break.schema.json
@@ -0,0 +1,45 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/context/advertising-break",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "Ad Break",
+  "type": "object",
+  "description": "Details about how a timed advertising is being inserted into a timed media.",
+  "meta:extensible": true,
+  "definitions": {
+    "adBreak": {
+      "properties": {
+        "@id": {
+          "title": "Ad Break ID",
+          "type": "string",
+          "description": "Identifier of the ad break."
+        },
+        "xdm:podName": {
+          "title": "Ad Break Name",
+          "type": "string",
+          "description": "The friendly name of the ad break."
+        },
+        "xdm:podOffset": {
+          "title": "Ad Break Offset",
+          "type": "integer",
+          "description": "The offset, in seconds, of the ad break from the start of the primary content."
+        }
+      },
+      "required": [
+        "@id",
+        "xdm:podOffset"
+      ]
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/adBreak"
+    }
+  ],
+  "meta:status": "experimental"
+}
diff --git a/schemas/context/advertising-timed-asset-reference.example.1.json b/schemas/context/advertising-timed-asset-reference.example.1.json
new file mode 100644
index 0000000000..c91c851703
--- /dev/null
+++ b/schemas/context/advertising-timed-asset-reference.example.1.json
@@ -0,0 +1,5 @@
+{
+  "@id": "https://data.adobe.io/entities/asser-reference/23423",
+  "xdm:name": "Acme offer 21",
+  "xdm:duration": 23
+}
diff --git a/schemas/context/advertising-timed-asset-reference.schema.json b/schemas/context/advertising-timed-asset-reference.schema.json
new file mode 100644
index 0000000000..a6449e6ba1
--- /dev/null
+++ b/schemas/context/advertising-timed-asset-reference.schema.json
@@ -0,0 +1,45 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/context/advertising-timed-asset-reference",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "Ad Asset Reference",
+  "type": "object",
+  "description": "Asset information about the ad captured by the experience event.",
+  "meta:extensible": true,
+  "definitions": {
+    "adAssetReference": {
+      "properties": {
+        "@id": {
+          "title": "Ad ID",
+          "type": "string",
+          "description": "Identifier of the ad asset."
+        },
+        "xdm:name": {
+          "title": "Ad Name",
+          "type": "string",
+          "description": "The friendly (human-readable) name of the ad asset."
+        },
+        "xdm:duration": {
+          "title": "Ad Length/Duration",
+          "type": "integer",
+          "description": "Length of ad asset in seconds."
+        }
+      },
+      "required": [
+        "@id",
+        "xdm:duration"
+      ]
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/adAssetReference"
+    }
+  ],
+  "meta:status": "experimental"
+}
diff --git a/schemas/context/advertising-timed-asset-view-details.example.1.json b/schemas/context/advertising-timed-asset-view-details.example.1.json
new file mode 100644
index 0000000000..88a8e0aeda
--- /dev/null
+++ b/schemas/context/advertising-timed-asset-view-details.example.1.json
@@ -0,0 +1,9 @@
+{
+  "xdm:playerName": "Acme Ad Player",
+  "xdm:podPosition": 12,
+  "xdm:adBreak": {
+    "@id": "https://data.adobe.io/entities/adbreak/2394509340-30453470347",
+    "xdm:podName": "My Pod",
+    "xdm:podOffset": 3
+  }
+}
diff --git a/schemas/context/advertising-timed-asset-view-details.schema.json b/schemas/context/advertising-timed-asset-view-details.schema.json
new file mode 100644
index 0000000000..b25477124f
--- /dev/null
+++ b/schemas/context/advertising-timed-asset-view-details.schema.json
@@ -0,0 +1,49 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/context/advertising-timed-asset-view-details",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "Ad Asset View Details",
+  "type": "object",
+  "description": "View details for the ad playback captured by the experience event.",
+  "meta:extensible": true,
+  "definitions": {
+    "adAssetViewDetails": {
+      "properties": {
+        "xdm:playerName": {
+          "title": "Ad Player Name",
+          "type": "string",
+          "description": "The name of the player responsible for rendering the ad."
+        },
+        "xdm:podPosition": {
+          "title": "Ad Position in Pod",
+          "type": "integer",
+          "description": "The position (index) of the ad inside the parent ad break. The first ad has index 0, the second 1, and so on."
+        },
+        "xdm:adBreak": {
+            "title": "Ad Break",
+            "description": "Details about how a timed advertising is being inserted into a timed media.",
+            "$ref": "https://ns.adobe.com/xdm/context/advertising-break"
+          },
+          "required": [
+            "@id",
+            "xdm:podOffset"
+          ]
+        }
+      },
+      "required": [
+        "xdm:podPosition"
+      ]
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/adAssetViewDetails"
+    }
+  ],
+  "meta:status": "experimental"
+}
diff --git a/schemas/context/advertising.schema.json b/schemas/context/advertising.schema.json
index 46f147ba68..9e0d302c0c 100644
--- a/schemas/context/advertising.schema.json
+++ b/schemas/context/advertising.schema.json
@@ -23,69 +23,12 @@
         "xdm:adAssetReference": {
           "title": "Ad Asset Reference",
           "description": "Asset information about the ad captured by the experience event.",
-          "properties": {
-            "@id": {
-              "title": "Ad ID",
-              "type": "string",
-              "description": "Identifier of the ad asset."
-            },
-            "xdm:name": {
-              "title": "Ad Name",
-              "type": "string",
-              "description": "The friendly (human-readable) name of the ad asset."
-            },
-            "xdm:duration": {
-              "title": "Ad Length/Duration",
-              "type": "integer",
-              "description": "Length of ad asset in seconds."
-            }
-          },
-          "required": [
-            "@id",
-            "xdm:duration"
-          ]
+          "$ref": "https://ns.adobe.com/xdm/context/advertising-timed-asset-reference"
         },
         "xdm:adAssetViewDetails": {
           "title": "Ad Asset View Details",
           "description": "View details for the ad playback captured by the experience event.",
-          "properties": {
-            "xdm:playerName": {
-              "title": "Ad Player Name",
-              "type": "string",
-              "description": "The name of the player responsible for rendering the ad."
-            },
-            "xdm:podPosition": {
-              "title": "Ad Position in Pod",
-              "type": "integer",
-              "description": "The position (index) of the ad inside the parent ad break. The first ad has index 0, the second 1, and so on."
-            },
-            "xdm:adBreak": {
-              "properties": {
-                "@id": {
-                  "title": "Ad Break ID",
-                  "type": "string",
-                  "description": "Identifier of the ad break."
-                },
-                "xdm:podName": {
-                  "title": "Ad Break Name",
-                  "type": "string",
-                  "description": "The friendly name of the ad break."
-                },
-                "xdm:podOffset": {
-                  "title": "Ad Break Offset",
-                  "type": "integer",
-                  "description": "The offset, in seconds, of the ad break from the start of the primary content."
-                }
-              },
-              "required": [
-                "@id",
-                "xdm:podOffset"
-              ]
-            }
-          },
-          "required": [
-            "xdm:podPosition"
-          ]
+          "$ref": "https://ns.adobe.com/xdm/context/advertising-timed-asset-view-details"
         },
         "xdm:completes": {
           "title": "Completes",