diff --git a/package.json b/package.json
index adec3da73..f1e7e9f4d 100644
--- a/package.json
+++ b/package.json
@@ -1,13 +1,13 @@
 {
   "name": "xdm",
-  "version": "0.4.3",
+  "version": "0.4.5",
   "description": "Experience Data Models",
   "main": "",
   "config": {
     "aem_user": "packageUser",
     "aem_password": "override me securely",
     "markdown-importer-version": "0.0.4",
-    "schemas": 79
+    "schemas": 101
   },
   "scripts": {
     "clean": "rm -rf docs/reference",
diff --git a/schemas/channels/channel.example.1.json b/schemas/channels/channel.example.1.json
index f1651300d..48c31479f 100644
--- a/schemas/channels/channel.example.1.json
+++ b/schemas/channels/channel.example.1.json
@@ -1,4 +1,8 @@
 {
   "@id": "https://ns.adobe.com/xdm/channels/facebook-feed",
-  "@type": "https://ns.adobe.com/xdm/channel-types/social"
+  "@type": "https://ns.adobe.com/xdm/channel-types/social",
+  "xdm:metrics": [
+    "https://ns.adobe.com/xdm/data/metrics/web/page-views",
+    "https://ns.adobe.com/xdm/data/metrics/web/link-clicks"
+  ]
 }
diff --git a/schemas/data/abandons.example.1.json b/schemas/data/abandons.example.1.json
new file mode 100644
index 000000000..feeb37307
--- /dev/null
+++ b/schemas/data/abandons.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "commerce metric: abandons",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/commerce/abandons",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/abandons.schema.json b/schemas/data/abandons.schema.json
new file mode 100644
index 000000000..7ed1b17d9
--- /dev/null
+++ b/schemas/data/abandons.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/commerce/abandons",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "abandons",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "Number of abandons for which a product list has been identified as no longer purchasable or accessible by the user without the user re-creating the product list from scratch.",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/commerce/abandons",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "commerce metric: abandons",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/bounces.example.1.json b/schemas/data/bounces.example.1.json
new file mode 100644
index 000000000..c7aab207e
--- /dev/null
+++ b/schemas/data/bounces.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "direct-marketing metric: bounces",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/direct-marketing/bounces",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/bounces.schema.json b/schemas/data/bounces.schema.json
new file mode 100644
index 000000000..ded2c39f1
--- /dev/null
+++ b/schemas/data/bounces.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/direct-marketing/bounces",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "bounces",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "The direct-marketing metric bounces describes the number of asynchronous messages that have been rejected by the receiving system.",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/direct-marketing/bounces",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "direct-marketing metric: bounces",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/checkouts.example.1.json b/schemas/data/checkouts.example.1.json
new file mode 100644
index 000000000..3cca1340b
--- /dev/null
+++ b/schemas/data/checkouts.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "commerce metric: checkouts",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/commerce/checkouts",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/checkouts.schema.json b/schemas/data/checkouts.schema.json
new file mode 100644
index 000000000..cf814be66
--- /dev/null
+++ b/schemas/data/checkouts.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/commerce/checkouts",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "checkouts",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "Number of actions during a checkout process of a product list, there can be more than one checkout event if there are multiple steps in a checkout process. If there are multiple steps the event time information and referenced page or experience is used to identify the step individual events represent in order.",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/commerce/checkouts",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "commerce metric: checkouts",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/clicks.example.1.json b/schemas/data/clicks.example.1.json
new file mode 100644
index 000000000..413010e51
--- /dev/null
+++ b/schemas/data/clicks.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "advertising metric: clicks",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/advertising/clicks",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/clicks.schema.json b/schemas/data/clicks.schema.json
new file mode 100644
index 000000000..9c669388b
--- /dev/null
+++ b/schemas/data/clicks.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/advertising/clicks",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "clicks",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "The advertising metric clicks describes…",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/advertising/clicks",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "advertising metric: clicks",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/impressions.example.1.json b/schemas/data/impressions.example.1.json
new file mode 100644
index 000000000..5d2656089
--- /dev/null
+++ b/schemas/data/impressions.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "advertising metric: impressions",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/advertising/impressions",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/impressions.schema.json b/schemas/data/impressions.schema.json
new file mode 100644
index 000000000..bbe16fa55
--- /dev/null
+++ b/schemas/data/impressions.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/advertising/impressions",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "impressions",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "The advertising metric impressions describes…",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/advertising/impressions",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "advertising metric: impressions",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/link-clicks.example.1.json b/schemas/data/link-clicks.example.1.json
new file mode 100644
index 000000000..9f0cb6f5d
--- /dev/null
+++ b/schemas/data/link-clicks.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "web metric: link-clicks",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/web/link-clicks",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/link-clicks.schema.json b/schemas/data/link-clicks.schema.json
new file mode 100644
index 000000000..e62cbcbbb
--- /dev/null
+++ b/schemas/data/link-clicks.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/web/link-clicks",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "link-clicks",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "The web metric link-clicks describes the number of clicks on a link on a web page.",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/web/link-clicks",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "web metric: link-clicks",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/makemetric.sh b/schemas/data/makemetric.sh
new file mode 100644
index 000000000..9ce9a1cdc
--- /dev/null
+++ b/schemas/data/makemetric.sh
@@ -0,0 +1,70 @@
+#/!bin/sh
+
+# This is a helper script to quickly create new metric definitions.
+# Usage:
+# $ sh makemetric.sh <group> <name>
+#
+
+cat << EOF | jq . > $2.schema.json
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "\$id": "https://ns.adobe.com/xdm/data/metrics/$1/$2",
+  "\$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "$2",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [ "https://ns.adobe.com/xdm/data/metric" ],
+  "description": "The $1 metric $2 describes…",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/$1/$2",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "$1 metric: $2",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "type": "string",
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "\$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
+EOF
+
+cat << EOF | jq . > $2.example.1.json
+{
+  "schema:name": "$1 metric: $2",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/$1/$2",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
+EOF
diff --git a/schemas/data/measure.description.md b/schemas/data/measure.description.md
new file mode 100644
index 000000000..cd5d23791
--- /dev/null
+++ b/schemas/data/measure.description.md
@@ -0,0 +1,3 @@
+A measure is a concrete quantifiable data point of a particular metric.
+
+It has a value, and optionally a unit, although the unit can be inferred from the measure's metric.
diff --git a/schemas/data/measure.example.1.json b/schemas/data/measure.example.1.json
new file mode 100644
index 000000000..34cce7b3d
--- /dev/null
+++ b/schemas/data/measure.example.1.json
@@ -0,0 +1,5 @@
+{
+  "@type": "https://ns.adobe.com/xdm/data/example-metric",
+  "unit": null,
+  "xdm:value": 175
+}
diff --git a/schemas/data/measure.schema.json b/schemas/data/measure.schema.json
new file mode 100644
index 000000000..842e13544
--- /dev/null
+++ b/schemas/data/measure.schema.json
@@ -0,0 +1,54 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/measure",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "Measure",
+  "type": "object",
+  "meta:extensible": false,
+  "description": "",
+  "definitions": {
+    "measure": {
+      "properties": {
+        "@type": {
+          "type": "string",
+          "format": "uri",
+          "description": "Links to the `Metric` that this measure refers to. The `@type` can be omitted in contexts where it is obvious what metric is being referred to, for instance in the `Metrics` object that is keyed with `Metric` URIs."
+        },
+        "xdm:value": {
+          "type": "number",
+          "description": "The quantifiable value of this measure."
+        },
+        "xdm:unit": {
+          "anyOf": [
+            {
+              "type": "string"
+            },
+            {
+              "const": null
+            }
+          ],
+          "description": "The (optional) unit that this measure's value is measured in. The `unit` in the `Measure` is purely informational, as the `unit` property of the referenced `Metric` determines the interpretation.",
+          "examples": [
+            "m",
+            "kg",
+            "s",
+            "USD"
+          ]
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/measure"
+    }
+  ],
+  "required": [
+    "xdm:value"
+  ]
+}
diff --git a/schemas/data/metric.description.md b/schemas/data/metric.description.md
new file mode 100644
index 000000000..071895902
--- /dev/null
+++ b/schemas/data/metric.description.md
@@ -0,0 +1,6 @@
+A metric is a definition of a measurable or countable quantity. 
+
+A metric consists of a measurement and a dimension. 
+For easier identification, metrics have a name and a unique URI that can be used when referring to the metric.
+
+Through XDM's extensibility mechanism, new metrics can be defined by extending `Metric`.
diff --git a/schemas/data/metric.example.1.json b/schemas/data/metric.example.1.json
new file mode 100644
index 000000000..39de88073
--- /dev/null
+++ b/schemas/data/metric.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "Example Metric",
+  "@id": "https://ns.adobe.com/xdm/data/example-metric",
+  "xdm:measurement": "weight",
+  "xdm:unit": "kg"
+}
diff --git a/schemas/data/metric.schema.json b/schemas/data/metric.schema.json
new file mode 100644
index 000000000..1d6a161df
--- /dev/null
+++ b/schemas/data/metric.schema.json
@@ -0,0 +1,60 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metric",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "Metric",
+  "type": "object",
+  "meta:extensible": true,
+  "description": "",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "examples": [
+            "distance",
+            "time",
+            "price",
+            "count"
+          ]
+        },
+        "xdm:unit": {
+          "type": "string",
+          "description": "The unit that this metric is measured in. Whenever possible, metrics should follow the [SI base units](https://www.bipm.org/en/measurement-units/) or be [ISO 4217 currency codes](https://www.iso.org/iso-4217-currency-codes.html). For measures that are counts, the `xdm:unit` must be `null`.",
+          "examples": [
+            "m",
+            "kg",
+            "s",
+            "USD"
+          ]
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/metrics.example.1.json b/schemas/data/metrics.example.1.json
new file mode 100644
index 000000000..715f3d5a3
--- /dev/null
+++ b/schemas/data/metrics.example.1.json
@@ -0,0 +1,14 @@
+{
+  "https://ns.adobe.com/xdm/data/metrics/direct-marketing/sends": {
+    "xdm:value": 1000
+  },
+  "https://ns.adobe.com/xdm/data/metrics/commerce/product-views": {
+    "xdm:value": 20,
+    "xdm:unit": null
+  },
+  "https://ns.adobe.com/xdm/data/metrics/web/page-views": {
+    "@type": "https://ns.adobe.com/xdm/data/metrics/web/page-views",
+    "xdm:value": 1625,
+    "xdm:unit": null
+  }
+}
diff --git a/schemas/data/metrics.schema.json b/schemas/data/metrics.schema.json
new file mode 100644
index 000000000..c9cea9246
--- /dev/null
+++ b/schemas/data/metrics.schema.json
@@ -0,0 +1,19 @@
+{
+  "meta:license": [
+    "Copyright 2017 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "Metrics",
+  "type": "object",
+  "description": "This is map of metrics and measues. Each key is the valid URI of a known `Metric`. Each value is a `Measure`, i.e. a concrete data point.",
+  "patternProperties": {
+    ".+://.+": {
+      "$ref": "https://ns.adobe.com/xdm/data/measure"
+    }
+  },
+  "additionalProperties": false
+}
diff --git a/schemas/data/mirror-pages.example.1.json b/schemas/data/mirror-pages.example.1.json
new file mode 100644
index 000000000..69ebeb5b6
--- /dev/null
+++ b/schemas/data/mirror-pages.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "direct-marketing metric: mirror-pages",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/direct-marketing/mirror-pages",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/mirror-pages.schema.json b/schemas/data/mirror-pages.schema.json
new file mode 100644
index 000000000..17373ccc7
--- /dev/null
+++ b/schemas/data/mirror-pages.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/direct-marketing/mirror-pages",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "mirror-pages",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "The direct-marketing metric mirror-pages describes the number of mirror pages for which a link to the online mirror page of a message has been clicked.",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/direct-marketing/mirror-pages",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "direct-marketing metric: mirror-pages",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/non-deliverables.example.1.json b/schemas/data/non-deliverables.example.1.json
new file mode 100644
index 000000000..b52dd6d7b
--- /dev/null
+++ b/schemas/data/non-deliverables.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "direct-marketing metric: non-deliverables",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/direct-marketing/non-deliverables",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/non-deliverables.schema.json b/schemas/data/non-deliverables.schema.json
new file mode 100644
index 000000000..7270ee021
--- /dev/null
+++ b/schemas/data/non-deliverables.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/direct-marketing/non-deliverables",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "non-deliverables",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "The direct-marketing metric non-deliverables describes the umber of asynchronous messages that failed to deliver in a way that indicates that no future messages will be deliverable either to this address.",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/direct-marketing/non-deliverables",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "direct-marketing metric: non-deliverables",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/page-views.example.1.json b/schemas/data/page-views.example.1.json
new file mode 100644
index 000000000..128d12f41
--- /dev/null
+++ b/schemas/data/page-views.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "web metric: page-views",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/web/page-views",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/page-views.schema.json b/schemas/data/page-views.schema.json
new file mode 100644
index 000000000..c25dce830
--- /dev/null
+++ b/schemas/data/page-views.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/web/page-views",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "page-views",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "The web metric page-views describes the number of impressions of a web page.",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/web/page-views",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "web metric: page-views",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/product-list-adds.example.1.json b/schemas/data/product-list-adds.example.1.json
new file mode 100644
index 000000000..0af9a1a4b
--- /dev/null
+++ b/schemas/data/product-list-adds.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "commerce metric: product-list-adds",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/commerce/product-list-adds",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/product-list-adds.schema.json b/schemas/data/product-list-adds.schema.json
new file mode 100644
index 000000000..3490281e4
--- /dev/null
+++ b/schemas/data/product-list-adds.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/commerce/product-list-adds",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "product-list-adds",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "The commerce metric product-list-adds describes the number of times a product has been added to a product list. The most common case is adding an item to the shopping cart.",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/commerce/product-list-adds",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "commerce metric: product-list-adds",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/product-list-opens.example.1.json b/schemas/data/product-list-opens.example.1.json
new file mode 100644
index 000000000..e419211eb
--- /dev/null
+++ b/schemas/data/product-list-opens.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "commerce metric: product-list-opens",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/commerce/product-list-opens",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/product-list-opens.schema.json b/schemas/data/product-list-opens.schema.json
new file mode 100644
index 000000000..c304eabfe
--- /dev/null
+++ b/schemas/data/product-list-opens.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/commerce/product-list-opens",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "product-list-opens",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "The commerce metric product-list-opens describes how many new product lists have been created. The most common case is the creation of a new shopping cart by putting the first item into the shopping cart.",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/commerce/product-list-opens",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "commerce metric: product-list-opens",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/product-list-removals.example.1.json b/schemas/data/product-list-removals.example.1.json
new file mode 100644
index 000000000..1df7520f9
--- /dev/null
+++ b/schemas/data/product-list-removals.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "commerce metric: product-list-removals",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/commerce/product-list-removals",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/product-list-removals.schema.json b/schemas/data/product-list-removals.schema.json
new file mode 100644
index 000000000..f958b5b65
--- /dev/null
+++ b/schemas/data/product-list-removals.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/commerce/product-list-removals",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "product-list-removals",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "The commerce metric product-list-removals describes the number of times a product has been removed from a product list. The most common use case is the removal of a product from the shopping cart.",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/commerce/product-list-removals",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "commerce metric: product-list-removals",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/product-list-reopens.example.1.json b/schemas/data/product-list-reopens.example.1.json
new file mode 100644
index 000000000..557958821
--- /dev/null
+++ b/schemas/data/product-list-reopens.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "commerce metric: product-list-reopens",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/commerce/product-list-reopens",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/product-list-reopens.schema.json b/schemas/data/product-list-reopens.schema.json
new file mode 100644
index 000000000..ecdc7eb04
--- /dev/null
+++ b/schemas/data/product-list-reopens.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/commerce/product-list-reopens",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "product-list-reopens",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "Number of reopens for which a product list that was no longer accessible has been re-activated by the user, for example via a re-marketing activity.",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/commerce/product-list-reopens",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "commerce metric: product-list-reopens",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/product-list-views.example.1.json b/schemas/data/product-list-views.example.1.json
new file mode 100644
index 000000000..3e00cf420
--- /dev/null
+++ b/schemas/data/product-list-views.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "commerce metric: product-list-views",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/commerce/product-list-views",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/product-list-views.schema.json b/schemas/data/product-list-views.schema.json
new file mode 100644
index 000000000..8b8756815
--- /dev/null
+++ b/schemas/data/product-list-views.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/commerce/product-list-views",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "product-list-views",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "The commerce metric product-list-views describes how often a product list has been seen by a shopper. The most common use case is to open the shopping cart to inspect its contents.",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/commerce/product-list-views",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "commerce metric: product-list-views",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/product-views.example.1.json b/schemas/data/product-views.example.1.json
new file mode 100644
index 000000000..93a488f76
--- /dev/null
+++ b/schemas/data/product-views.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "commerce metric: product-views",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/commerce/product-views",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/product-views.schema.json b/schemas/data/product-views.schema.json
new file mode 100644
index 000000000..589849310
--- /dev/null
+++ b/schemas/data/product-views.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/commerce/product-views",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "product-views",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "The commerce metric product-views describes the number of product views that have occurred. Because the number of products on a page might be greater than one, this number may differ from the page view count of product pages.",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/commerce/product-views",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "commerce metric: product-views",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/purchases.example.1.json b/schemas/data/purchases.example.1.json
new file mode 100644
index 000000000..e14a89a2e
--- /dev/null
+++ b/schemas/data/purchases.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "commerce metric: purchases",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/commerce/purchases",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/purchases.schema.json b/schemas/data/purchases.schema.json
new file mode 100644
index 000000000..7d26fab5f
--- /dev/null
+++ b/schemas/data/purchases.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/commerce/purchases",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "purchases",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "Number of orders has occurred. Purchase is the only required action in a commerce conversion. Purchase must have a product list referenced.",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/commerce/purchases",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "commerce metric: purchases",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/save-for-laters.example.1.json b/schemas/data/save-for-laters.example.1.json
new file mode 100644
index 000000000..b72048ac3
--- /dev/null
+++ b/schemas/data/save-for-laters.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "commerce metric: save-for-laters",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/commerce/save-for-laters",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/save-for-laters.schema.json b/schemas/data/save-for-laters.schema.json
new file mode 100644
index 000000000..1ea86034f
--- /dev/null
+++ b/schemas/data/save-for-laters.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/commerce/save-for-laters",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "save-for-laters",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "The commerce metric save-for-laters describes how often a product has been saved for a later day purchase.",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/commerce/save-for-laters",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "commerce metric: save-for-laters",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/sends.example.1.json b/schemas/data/sends.example.1.json
new file mode 100644
index 000000000..b55c26429
--- /dev/null
+++ b/schemas/data/sends.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "direct-marketing metric: sends",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/direct-marketing/sends",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/sends.schema.json b/schemas/data/sends.schema.json
new file mode 100644
index 000000000..f42152071
--- /dev/null
+++ b/schemas/data/sends.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/direct-marketing/sends",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "sends",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "The direct-marketing metric sends describes the number of asynchronous messages (email, SMS, MMS etc) that have been dispatched to an recipient's account/address/device",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/direct-marketing/sends",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "direct-marketing metric: sends",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}
diff --git a/schemas/data/user-complaints.example.1.json b/schemas/data/user-complaints.example.1.json
new file mode 100644
index 000000000..59bf5772a
--- /dev/null
+++ b/schemas/data/user-complaints.example.1.json
@@ -0,0 +1,6 @@
+{
+  "schema:name": "direct-marketing metric: user-complaints",
+  "@id": "https://ns.adobe.com/xdm/data/metrics/direct-marketing/user-complaints",
+  "xdm:measurement": "count",
+  "xdm:unit": null
+}
diff --git a/schemas/data/user-complaints.schema.json b/schemas/data/user-complaints.schema.json
new file mode 100644
index 000000000..d8cb85281
--- /dev/null
+++ b/schemas/data/user-complaints.schema.json
@@ -0,0 +1,53 @@
+{
+  "meta:license": [
+    "Copyright 2018 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$id": "https://ns.adobe.com/xdm/data/metrics/direct-marketing/user-complaints",
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "title": "user-complaints",
+  "type": "object",
+  "meta:extensible": true,
+  "meta:extends": [
+    "https://ns.adobe.com/xdm/data/metric"
+  ],
+  "description": "The direct-marketing metric user-complaints describes the number of user complaints that have been received. This generally occurs when a recipient of a message reported it as spam.",
+  "definitions": {
+    "metric": {
+      "properties": {
+        "@id": {
+          "type": "string",
+          "format": "uri",
+          "const": "https://ns.adobe.com/xdm/data/metrics/direct-marketing/user-complaints",
+          "description": "The unique identifier of this metric."
+        },
+        "schema:name": {
+          "type": "string",
+          "const": "direct-marketing metric: user-complaints",
+          "description": "The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique."
+        },
+        "xdm:measurement": {
+          "type": "string",
+          "description": "How to take measures of this metric.",
+          "const": "count"
+        },
+        "xdm:unit": {
+          "const": null
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/metric"
+    }
+  ],
+  "required": [
+    "@id",
+    "schema:name",
+    "xdm:measurement",
+    "xdm:unit"
+  ]
+}