form.json

{
    "fields": [
        {
            "name": "first_name",
            "placeholder": "First Name",
            "type": "input",
            "triggers": [
                "first name"
            ]
        },
        {
            "name": "last_name",
            "placeholder": "Last Name",
            "type": "input",
            "triggers": [
                "last name",
                "surname"
            ]
        },
        {
            "name": "email",
            "placeholder": "Email",
            "type": "input",
            "triggers": [
                "email"
            ]
        },
        {
            "name": "company",
            "placeholder": "Company Name",
            "type": "input",
            "triggers": [
                "company",
                "employer",
                "organisation"
            ]
        },
        {
            "name": "job_title",
            "placeholder": "Job Title",
            "type": "input",
            "triggers": [
                "job",
                "job title"
            ]
        }
    ]
}