diff --git a/crates/bevy_core/src/name.rs b/crates/bevy_core/src/name.rs
index 1f6f40c7cec42..dfa4a11c118bd 100644
--- a/crates/bevy_core/src/name.rs
+++ b/crates/bevy_core/src/name.rs
@@ -10,6 +10,9 @@ use std::{
     ops::Deref,
 };
 
+#[cfg(feature = "serialize")]
+use bevy_reflect::{ReflectDeserialize, ReflectSerialize};
+
 /// Component used to identify an entity. Stores a hash for faster comparisons.
 ///
 /// The hash is eagerly re-computed upon each update to the name.
@@ -19,8 +22,9 @@ use std::{
 /// used instead as the default unique identifier.
 #[derive(Reflect, Component, Clone)]
 #[reflect(Component, Default, Debug)]
+#[cfg_attr(feature = "serialize", reflect(Serialize, Deserialize))]
 pub struct Name {
-    hash: u64, // TODO: Shouldn't be serialized
+    hash: u64, // Won't be serialized (see: `bevy_core::serde` module)
     name: Cow<'static, str>,
 }