diff --git a/crates/bevy_utils/src/label.rs b/crates/bevy_utils/src/label.rs
index 835656569c1fe..87d8d2fcae859 100644
--- a/crates/bevy_utils/src/label.rs
+++ b/crates/bevy_utils/src/label.rs
@@ -109,11 +109,5 @@ macro_rules! define_label {
                 self.1
             }
         }
-
-        impl $label_name for &'static str {
-            fn as_str(&self) -> Self {
-                self
-            }
-        }
     };
 }