diff --git a/templates/components/amp/common/footer.html b/templates/components/amp/common/footer.html
index 7ca6ec8c1d..efb7714e8e 100644
--- a/templates/components/amp/common/footer.html
+++ b/templates/components/amp/common/footer.html
@@ -45,7 +45,7 @@ <h5 class="amp-footer-heading">{{lang 'footer.info'}}</h5>
     </article>
     <article>
         {{#if theme_settings.show_powered_by}}
-            <p>Powered by <a href="http://bigcommerce.com" rel="nofollow">BigCommerce</a></p>
+            <p>Powered by <a href="http://bigcommerce.com?utm_source=merchant&amp;utm_medium=poweredbyBC" rel="nofollow">BigCommerce</a></p>
         {{/if}}
         {{#if theme_settings.show_copyright_footer}}
             <p class="powered-by">&copy; {{settings.store_name}} </p>
diff --git a/templates/components/common/footer.html b/templates/components/common/footer.html
index 663daa6e44..71271a12d0 100644
--- a/templates/components/common/footer.html
+++ b/templates/components/common/footer.html
@@ -80,7 +80,7 @@ <h5 class="footer-info-heading">{{lang 'footer.info'}}</h5>
         {{/if}}
         {{#if theme_settings.show_powered_by}}
             <div class="footer-copyright">
-                <p class="powered-by">Powered by <a href="https://www.bigcommerce.com/" rel="nofollow">BigCommerce</a></p>
+                <p class="powered-by">Powered by <a href="https://www.bigcommerce.com?utm_source=merchant&amp;utm_medium=poweredbyBC" rel="nofollow">BigCommerce</a></p>
             </div>
         {{/if}}
         {{#if theme_settings.show_copyright_footer}}