diff --git a/assets/js/theme/common/product-details.js b/assets/js/theme/common/product-details.js
index f9d71addc5..224444d11a 100644
--- a/assets/js/theme/common/product-details.js
+++ b/assets/js/theme/common/product-details.js
@@ -70,6 +70,7 @@ export default class ProductDetails {
                 $input: $('[data-product-stock]', $scope),
             },
             $sku: $('[data-product-sku]'),
+            $upc: $('[data-product-upc]'),
             quantity: {
                 $text: $('.incrementTotal', $scope),
                 $input: $('[name=qty\\[\\]]', $scope),
@@ -370,6 +371,11 @@ export default class ProductDetails {
             viewModel.$sku.text(data.sku);
         }
 
+        // If UPC is available
+        if (data.upc) {
+            viewModel.$upc.text(data.upc);
+        }
+
         // if stock view is on (CP settings)
         if (viewModel.stock.$container.length && _.isNumber(data.stock)) {
             // if the stock container is hidden, show