diff --git a/server/plugins/router/router.module.js b/server/plugins/router/router.module.js
index ecbed056..2d854ef5 100644
--- a/server/plugins/router/router.module.js
+++ b/server/plugins/router/router.module.js
@@ -11,6 +11,7 @@ const internals = {
         renderer: '/{url*}',
         staticAssets: '/assets/{path*}',
         internalApi: '/internalapi/{path*}',
+        storefrontAPI: '/api/storefront/{path*}',
         cdnAssets: '/stencil/{versionId}/{fileName*}',
         cssFiles: '/stencil/{versionId}/css/{fileName}.css',
         favicon: '/favicon.ico',
@@ -109,6 +110,25 @@ internals.registerRoutes = function(server, next) {
                 },
             },
         },
+        {
+            method: ['GET', 'POST', 'PUT', 'PATCH', 'DELETE', 'OPTIONS'],
+            path: internals.paths.storefrontAPI,
+            handler: {
+                proxy: {
+                    host: internals.options.storeUrl.replace(/http[s]?:\/\//, ''),
+                    rejectUnauthorized: false,
+                    protocol: 'https',
+                    port: 443,
+                    passThrough: true,
+                    xforward: true,
+                },
+            },
+            config: {
+                state: {
+                    failAction: 'log',
+                },
+            },
+        },
         {
             method: 'GET',
             path: internals.paths.favicon,