diff --git a/components/brave_extension/extension/brave_extension/background/webDiscoveryProject.ts b/components/brave_extension/extension/brave_extension/background/webDiscoveryProject.ts
index 95b11433107d..b0cc95eb194e 100644
--- a/components/brave_extension/extension/brave_extension/background/webDiscoveryProject.ts
+++ b/components/brave_extension/extension/brave_extension/background/webDiscoveryProject.ts
@@ -27,7 +27,7 @@ function onCommitted (details: chrome.webNavigation.WebNavigationTransitionCallb
   }
 }
 
-if (App !== undefined) {
+if (App !== undefined && !chrome.extension.inIncognitoContext) {
   const APP = new App({
     version: chrome.runtime.getManifest().version
   })