Congratulations for publishing your interactive coding course on codedamn! As a next step, it is important to know how to best market your course to aspiring developers online.
We have made it easier for you to execute the plan. This document lists everything you need to get your course first 100 paid sales. Here are our tips on marketing your course.
The first and most important tip is to make sure your course shines. This means that your course should have:
- Solid course title: Your course title should exactly convey what it is about.
- Attractive course description: Your course description should be long (recommended 200+ words), should summarize your course topics, and should be welcoming.
- Course thumbnail should be attractive.
- An intro video should be present in your course.
:::tip Good Title Master JavaScript Promises With 10+ Projects :::
:::warning Bad Title Course on javascript :::
If you already have a course published on the platform, it might be a good idea to let your older audience know about your new course. You can go on your course announcement tab inside your interactive course mananger.
This can help you:
- Transfer existing students on new course
- Help them upsell your new course
Additionally, you can create a coupon for your existing audience to provide them a small discount. This would further incentivize them to go forward with your course.
People love discounts. You can also offer your course on a discounted price through coupons. You can generate coupons inside your interactive course mananger.
Once generated, you can share the link with your audience through social media:
- YouTube (recommended)
You can generate discounts from 0-100%. All the discounts applied automatically work on all currencies, and provide a seamless checkout experience to the users.
If you know people who can promote your course, you can refer them to codedamn partner program. The partner program can help them sell your course to a wider audience and also earn while selling your courses. It is a win-win for you both: you get more sales, and your affiliate partner earns a commission on every sale.
:::tip You yourself do not have to signup for a partner account for getting commission. When a sale happens through your link, you already get maximum revenue as per creator terms. :::
If you have a list of emails, you should inform them about your course through email. You can send bulk emails for cheap using a service like AWS SES, or if you don't want to set it up, there are softwares like Mailchimp to help you with that.
The more courses you build, the better chance of it to appear on codedamn course directory. More courses = more visibility = more marketing = more revenue
If your course is extremely good (contains multiple high-quality hands-on labs), we might be able to feature your course in one of the learning paths. Learning paths on codedamn get most attention from new developers, and featuring your course there would be very helpful for you.
Once your course is published, reach out to us on support@codedamn.com if you feel your course can be added to a learning path.
Getting reviews help your course rank better in search results on codedamn. You may want to give free access to your course to a small set of audience. Ask them to review your course honestly and that should give you a much needed ranking boost on the platform.
- In your marketing pitch, try using the "interactive learning" angle as a unique selling point of your course. You can tell users how your courses differ from other video-based courses as your courses on codedamn include hands-on practice and projects.
- Feel free to reach out to us anytime you feel we can help push your courses to more people.
- You may also blog about your course on popular publications like freeCodeCamp, Medium, Hashnode and more.
All the best!