diff --git a/atomic_reactor/version.py b/atomic_reactor/version.py
index dbcbf872d..45f2668fc 100644
--- a/atomic_reactor/version.py
+++ b/atomic_reactor/version.py
@@ -6,4 +6,4 @@
 of the BSD license. See the LICENSE file for details.
 """
 
-__version__ = "4.9.0"
+__version__ = "4.10.0"
diff --git a/rel-eng/packages/atomic-reactor b/rel-eng/packages/atomic-reactor
index 60f41e43e..7799fc078 100644
--- a/rel-eng/packages/atomic-reactor
+++ b/rel-eng/packages/atomic-reactor
@@ -1 +1 @@
-4.9.0-1 ./
+4.10.0-1 ./
diff --git a/setup.py b/setup.py
index 8b5139a74..94d5457cd 100644
--- a/setup.py
+++ b/setup.py
@@ -14,7 +14,7 @@
 
 setup(
     name='atomic-reactor',
-    version='4.9.0',
+    version='4.10.0',
     description=DESCRIPTION,
     author='Red Hat, Inc.',
     author_email='atomic-devel@projectatomic.io',