diff --git a/README.md b/README.md
index 0c22fcf4..80a64a62 100644
--- a/README.md
+++ b/README.md
@@ -1,3 +1,5 @@
+<img height="200" src="https://raw.githubusercontent.com/cytomining/pycytominer/master/logo/with-text-for-light-bg.png?raw=true">
+
 # Pycytominer: Data processing functions for profiling perturbations
 
 [![Build Status](https://travis-ci.org/cytomining/pycytominer.svg?branch=master)](https://travis-ci.org/cytomining/pycytominer)
diff --git a/logo/README.md b/logo/README.md
new file mode 100644
index 00000000..6c9eddea
--- /dev/null
+++ b/logo/README.md
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+Cell outline generated with the use of Adobe Illustrator's star tool.
+
+Text generated with "Roboto Flex" Google Font, rendered to raw paths using Adobe Illustrator for consistency and compatibility.
+Font size set to `40pt`, `opsz` set to `30`, and all other variable font settings set to defaults.
+
+All other shapes entered by hand.
+
+Colors based on [Material UI color palette](https://www.materialpalette.com/colors).
+
+[SVG to PNG](https://vincerubinetti.github.io/svg-to-png/) tool used to rasterize image.
diff --git a/logo/just-icon.png b/logo/just-icon.png
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diff --git a/logo/with-text-for-dark-bg.svg b/logo/with-text-for-dark-bg.svg
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+  <!-- text -->
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+    <!-- py -->
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diff --git a/logo/with-text-for-light-bg.svg b/logo/with-text-for-light-bg.svg
new file mode 100644
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