diff --git a/example/config.yml b/example/config.yml
index 3a2a746fca0d..6aa1d8f8b18a 100644
--- a/example/config.yml
+++ b/example/config.yml
@@ -6,7 +6,8 @@ media_folder: "assets/uploads"
 
 collections: # A list of collections the CMS should be able to edit
   - name: "posts" # Used in routes, ie.: /admin/collections/:slug/edit
-    label: "Post" # Used in the UI, ie.: "New Post"
+    label: "Posts" # Used in the UI
+    label_singular: "Post" # USed in the UI, ie: "New Post"
     description: >
       The description is a great place for tone setting, high level information, and editing
       guidelines that are specific to a collection.
@@ -22,7 +23,7 @@ collections: # A list of collections the CMS should be able to edit
       - {label: "SEO Description", name: "description", widget: "text"}
 
   - name: "faq" # Used in routes, ie.: /admin/collections/:slug/edit
-    label: "FAQ" # Used in the UI, ie.: "New Post"
+    label: "FAQ" # Used in the UI
     folder: "_faqs"
     create: true # Allow users to create new documents in this collection
     fields: # The fields each document in this collection have
diff --git a/src/components/App/Header.js b/src/components/App/Header.js
index 1d770fab4fde..4c439c0e33a2 100644
--- a/src/components/App/Header.js
+++ b/src/components/App/Header.js
@@ -73,7 +73,7 @@ export default class Header extends React.Component {
                   collections.filter(collection => collection.get('create')).toList().map(collection =>
                     <DropdownItem
                       key={collection.get("name")}
-                      label={collection.get("label")}
+                      label={collection.get("label_singular") || collection.get("label")}
                       onClick={() => this.handleCreatePostClick(collection.get('name'))}
                     />
                   )
diff --git a/src/components/Collection/Collection.js b/src/components/Collection/Collection.js
index 8f3294c73b07..3a4ac7d95ba6 100644
--- a/src/components/Collection/Collection.js
+++ b/src/components/Collection/Collection.js
@@ -46,6 +46,7 @@ class Collection extends React.Component {
               ? null
               : <CollectionTop
                   collectionLabel={collection.get('label')}
+                  collectionLabelSingular={collection.get('label_singular')}
                   collectionDescription={collection.get('description')}
                   newEntryUrl={newEntryUrl}
                   viewStyle={this.state.viewStyle}
diff --git a/src/components/Collection/CollectionTop.js b/src/components/Collection/CollectionTop.js
index 28c38adbecdf..7bbc8bbfecb4 100644
--- a/src/components/Collection/CollectionTop.js
+++ b/src/components/Collection/CollectionTop.js
@@ -7,6 +7,7 @@ import { VIEW_STYLE_LIST, VIEW_STYLE_GRID } from 'Constants/collectionViews';
 
 const CollectionTop = ({
   collectionLabel,
+  collectionLabelSingular,
   collectionDescription,
   viewStyle,
   onChangeViewStyle,
@@ -19,7 +20,7 @@ const CollectionTop = ({
         {
           newEntryUrl
             ? <Link className="nc-collectionPage-topNewButton" to={newEntryUrl}>
-                {`New ${collectionLabel}`}
+                {`New ${collectionLabelSingular || collectionLabel}`}
               </Link>
             : null
         }
diff --git a/website/site/content/docs/configuration-options.md b/website/site/content/docs/configuration-options.md
index 1784d9cffc73..385e6301106e 100644
--- a/website/site/content/docs/configuration-options.md
+++ b/website/site/content/docs/configuration-options.md
@@ -71,6 +71,7 @@ The `collections` setting is the heart of your Netlify CMS configuration, as it
 
 - `name` (required): unique identifier for the collection, used as the key when referenced in other contexts (like the [relation widget](https://www.netlifycms.org/docs/widgets/#relation))
 - `Label`: label for the collection in the editor UI; defaults to the value of `name`
+- `label_singular`: singular label for certain elements in the editor; defaults to the value of `label`
 - `file` or `folder` (requires one of these): specifies the collection type and location; details in [Collection Types](https://www.netlifycms.org/docs/collection-types)
 - `filter`: optional filter for `folder` collections; details in [Collection Types](https://www.netlifycms.org/docs/collection-types)
 - `create`: for `folder` collections only; `true` allows users to create new items in the collection; defaults to `false`