diff --git a/x-pack/plugins/actions/server/builtin_action_types/email.test.ts b/x-pack/plugins/actions/server/builtin_action_types/email.test.ts
index a9c2430c4f395..91c71a78a8ee0 100644
--- a/x-pack/plugins/actions/server/builtin_action_types/email.test.ts
+++ b/x-pack/plugins/actions/server/builtin_action_types/email.test.ts
@@ -208,6 +208,10 @@ describe('params validation', () => {
       Object {
         "bcc": Array [],
         "cc": Array [],
+        "kibanaFooterLink": Object {
+          "path": "/",
+          "text": "Go to Kibana",
+        },
         "message": "this is the message",
         "subject": "this is a test",
         "to": Array [
@@ -228,35 +232,40 @@ describe('params validation', () => {
 });
 
 describe('execute()', () => {
-  test('ensure parameters are as expected', async () => {
-    const config: ActionTypeConfigType = {
-      service: '__json',
-      host: 'a host',
-      port: 42,
-      secure: true,
-      from: 'bob@example.com',
-      hasAuth: true,
-    };
-    const secrets: ActionTypeSecretsType = {
-      user: 'bob',
-      password: 'supersecret',
-    };
-    const params: ActionParamsType = {
-      to: ['jim@example.com'],
-      cc: ['james@example.com'],
-      bcc: ['jimmy@example.com'],
-      subject: 'the subject',
-      message: 'a message to you',
-    };
+  const config: ActionTypeConfigType = {
+    service: '__json',
+    host: 'a host',
+    port: 42,
+    secure: true,
+    from: 'bob@example.com',
+    hasAuth: true,
+  };
+  const secrets: ActionTypeSecretsType = {
+    user: 'bob',
+    password: 'supersecret',
+  };
+  const params: ActionParamsType = {
+    to: ['jim@example.com'],
+    cc: ['james@example.com'],
+    bcc: ['jimmy@example.com'],
+    subject: 'the subject',
+    message: 'a message to you',
+    kibanaFooterLink: {
+      path: '/',
+      text: 'Go to Kibana',
+    },
+  };
+
+  const actionId = 'some-id';
+  const executorOptions: EmailActionTypeExecutorOptions = {
+    actionId,
+    config,
+    params,
+    secrets,
+    services,
+  };
 
-    const actionId = 'some-id';
-    const executorOptions: EmailActionTypeExecutorOptions = {
-      actionId,
-      config,
-      params,
-      secrets,
-      services,
-    };
+  test('ensure parameters are as expected', async () => {
     sendEmailMock.mockReset();
     const result = await actionType.executor(executorOptions);
     expect(result).toMatchInlineSnapshot(`
@@ -267,69 +276,63 @@ describe('execute()', () => {
       }
     `);
     expect(sendEmailMock.mock.calls[0][1]).toMatchInlineSnapshot(`
-          Object {
-            "content": Object {
-              "message": "a message to you",
-              "subject": "the subject",
-            },
-            "hasAuth": true,
-            "proxySettings": undefined,
-            "routing": Object {
-              "bcc": Array [
-                "jimmy@example.com",
-              ],
-              "cc": Array [
-                "james@example.com",
-              ],
-              "from": "bob@example.com",
-              "to": Array [
-                "jim@example.com",
-              ],
-            },
-            "transport": Object {
-              "password": "supersecret",
-              "service": "__json",
-              "user": "bob",
-            },
-          }
+      Object {
+        "content": Object {
+          "message": "a message to you
+
+      --
+
+      This message was sent by Kibana.",
+          "subject": "the subject",
+        },
+        "hasAuth": true,
+        "proxySettings": undefined,
+        "routing": Object {
+          "bcc": Array [
+            "jimmy@example.com",
+          ],
+          "cc": Array [
+            "james@example.com",
+          ],
+          "from": "bob@example.com",
+          "to": Array [
+            "jim@example.com",
+          ],
+        },
+        "transport": Object {
+          "password": "supersecret",
+          "service": "__json",
+          "user": "bob",
+        },
+      }
     `);
   });
 
   test('parameters are as expected with no auth', async () => {
-    const config: ActionTypeConfigType = {
-      service: null,
-      host: 'a host',
-      port: 42,
-      secure: true,
-      from: 'bob@example.com',
-      hasAuth: false,
-    };
-    const secrets: ActionTypeSecretsType = {
-      user: null,
-      password: null,
-    };
-    const params: ActionParamsType = {
-      to: ['jim@example.com'],
-      cc: ['james@example.com'],
-      bcc: ['jimmy@example.com'],
-      subject: 'the subject',
-      message: 'a message to you',
+    const customExecutorOptions: EmailActionTypeExecutorOptions = {
+      ...executorOptions,
+      config: {
+        ...config,
+        service: null,
+        hasAuth: false,
+      },
+      secrets: {
+        ...secrets,
+        user: null,
+        password: null,
+      },
     };
 
-    const actionId = 'some-id';
-    const executorOptions: EmailActionTypeExecutorOptions = {
-      actionId,
-      config,
-      params,
-      secrets,
-      services,
-    };
     sendEmailMock.mockReset();
-    await actionType.executor(executorOptions);
+    await actionType.executor(customExecutorOptions);
     expect(sendEmailMock.mock.calls[0][1]).toMatchInlineSnapshot(`
       Object {
         "content": Object {
-          "message": "a message to you",
+          "message": "a message to you
+
+      --
+
+      This message was sent by Kibana.",
           "subject": "the subject",
         },
         "hasAuth": false,
@@ -356,37 +359,23 @@ describe('execute()', () => {
   });
 
   test('returns expected result when an error is thrown', async () => {
-    const config: ActionTypeConfigType = {
-      service: null,
-      host: 'a host',
-      port: 42,
-      secure: true,
-      from: 'bob@example.com',
-      hasAuth: false,
-    };
-    const secrets: ActionTypeSecretsType = {
-      user: null,
-      password: null,
-    };
-    const params: ActionParamsType = {
-      to: ['jim@example.com'],
-      cc: ['james@example.com'],
-      bcc: ['jimmy@example.com'],
-      subject: 'the subject',
-      message: 'a message to you',
+    const customExecutorOptions: EmailActionTypeExecutorOptions = {
+      ...executorOptions,
+      config: {
+        ...config,
+        service: null,
+        hasAuth: false,
+      },
+      secrets: {
+        ...secrets,
+        user: null,
+        password: null,
+      },
     };
 
-    const actionId = 'some-id';
-    const executorOptions: EmailActionTypeExecutorOptions = {
-      actionId,
-      config,
-      params,
-      secrets,
-      services,
-    };
     sendEmailMock.mockReset();
     sendEmailMock.mockRejectedValue(new Error('wops'));
-    const result = await actionType.executor(executorOptions);
+    const result = await actionType.executor(customExecutorOptions);
     expect(result).toMatchInlineSnapshot(`
       Object {
         "actionId": "some-id",
@@ -405,15 +394,19 @@ describe('execute()', () => {
       bcc: ['jim', '{{rogue}}', 'bob'],
       subject: '{{rogue}}',
       message: '{{rogue}}',
+      kibanaFooterLink: {
+        path: '/',
+        text: 'Go to Kibana',
+      },
     };
     const variables = {
       rogue: '*bold*',
     };
-    const params = actionType.renderParameterTemplates!(paramsWithTemplates, variables);
+    const renderedParams = actionType.renderParameterTemplates!(paramsWithTemplates, variables);
     // Yes, this is tested in the snapshot below, but it's double-escaped there,
     // so easier to see here that the escaping is correct.
-    expect(params.message).toBe('\\*bold\\*');
-    expect(params).toMatchInlineSnapshot(`
+    expect(renderedParams.message).toBe('\\*bold\\*');
+    expect(renderedParams).toMatchInlineSnapshot(`
       Object {
         "bcc": Array [
           "jim",
@@ -423,10 +416,65 @@ describe('execute()', () => {
         "cc": Array [
           "*bold*",
         ],
+        "kibanaFooterLink": Object {
+          "path": "/",
+          "text": "Go to Kibana",
+        },
         "message": "\\\\*bold\\\\*",
         "subject": "*bold*",
         "to": Array [],
       }
     `);
   });
+
+  test('provides a footer link to Kibana when publicBaseUrl is defined', async () => {
+    const actionTypeWithPublicUrl = getActionType({
+      logger: mockedLogger,
+      configurationUtilities: actionsConfigMock.create(),
+      publicBaseUrl: 'https://localhost:1234/foo/bar',
+    });
+
+    await actionTypeWithPublicUrl.executor(executorOptions);
+
+    expect(sendEmailMock).toHaveBeenCalledTimes(1);
+    const sendMailCall = sendEmailMock.mock.calls[0][1];
+    expect(sendMailCall.content.message).toMatchInlineSnapshot(`
+      "a message to you
+
+      --
+
+      This message was sent by Kibana. [Go to Kibana](https://localhost:1234/foo/bar)."
+    `);
+  });
+
+  test('allows to generate a deep link into Kibana when publicBaseUrl is defined', async () => {
+    const actionTypeWithPublicUrl = getActionType({
+      logger: mockedLogger,
+      configurationUtilities: actionsConfigMock.create(),
+      publicBaseUrl: 'https://localhost:1234/foo/bar',
+    });
+
+    const customExecutorOptions: EmailActionTypeExecutorOptions = {
+      ...executorOptions,
+      params: {
+        ...params,
+        kibanaFooterLink: {
+          path: '/my/app',
+          text: 'View this in Kibana',
+        },
+      },
+    };
+
+    await actionTypeWithPublicUrl.executor(customExecutorOptions);
+
+    expect(sendEmailMock).toHaveBeenCalledTimes(1);
+    const sendMailCall = sendEmailMock.mock.calls[0][1];
+    expect(sendMailCall.content.message).toMatchInlineSnapshot(`
+      "a message to you
+
+      --
+
+      This message was sent by Kibana. [View this in Kibana](https://localhost:1234/foo/bar/my/app)."
+    `);
+  });
 });
diff --git a/x-pack/plugins/actions/server/builtin_action_types/email.ts b/x-pack/plugins/actions/server/builtin_action_types/email.ts
index 06f18916d7ee5..cf4ace99ed5dc 100644
--- a/x-pack/plugins/actions/server/builtin_action_types/email.ts
+++ b/x-pack/plugins/actions/server/builtin_action_types/email.ts
@@ -31,6 +31,8 @@ export type EmailActionTypeExecutorOptions = ActionTypeExecutorOptions<
 // config definition
 export type ActionTypeConfigType = TypeOf<typeof ConfigSchema>;
 
+const EMAIL_FOOTER_DIVIDER = '\n\n--\n\n';
+
 const ConfigSchemaProps = {
   service: schema.nullable(schema.string()),
   host: schema.nullable(schema.string()),
@@ -102,6 +104,16 @@ const ParamsSchema = schema.object(
     bcc: schema.arrayOf(schema.string(), { defaultValue: [] }),
     subject: schema.string(),
     message: schema.string(),
+    // kibanaFooterLink isn't inteded for users to set, this is here to be able to programatically
+    // provide a more contextual URL in the footer (ex: URL to the alert details page)
+    kibanaFooterLink: schema.object({
+      path: schema.string({ defaultValue: '/' }),
+      text: schema.string({
+        defaultValue: i18n.translate('xpack.actions.builtin.email.kibanaFooterLinkText', {
+          defaultMessage: 'Go to Kibana',
+        }),
+      }),
+    }),
   },
   {
     validate: validateParams,
@@ -122,12 +134,13 @@ function validateParams(paramsObject: unknown): string | void {
 
 interface GetActionTypeParams {
   logger: Logger;
+  publicBaseUrl?: string;
   configurationUtilities: ActionsConfigurationUtilities;
 }
 
 // action type definition
 export function getActionType(params: GetActionTypeParams): EmailActionType {
-  const { logger, configurationUtilities } = params;
+  const { logger, publicBaseUrl, configurationUtilities } = params;
   return {
     id: '.email',
     minimumLicenseRequired: 'gold',
@@ -142,7 +155,7 @@ export function getActionType(params: GetActionTypeParams): EmailActionType {
       params: ParamsSchema,
     },
     renderParameterTemplates,
-    executor: curry(executor)({ logger }),
+    executor: curry(executor)({ logger, publicBaseUrl }),
   };
 }
 
@@ -161,7 +174,10 @@ function renderParameterTemplates(
 // action executor
 
 async function executor(
-  { logger }: { logger: Logger },
+  {
+    logger,
+    publicBaseUrl,
+  }: { logger: GetActionTypeParams['logger']; publicBaseUrl: GetActionTypeParams['publicBaseUrl'] },
   execOptions: EmailActionTypeExecutorOptions
 ): Promise<ActionTypeExecutorResult<unknown>> {
   const actionId = execOptions.actionId;
@@ -187,6 +203,11 @@ async function executor(
     transport.secure = getSecureValue(config.secure, config.port);
   }
 
+  const footerMessage = getFooterMessage({
+    publicBaseUrl,
+    kibanaFooterLink: params.kibanaFooterLink,
+  });
+
   const sendEmailOptions: SendEmailOptions = {
     transport,
     routing: {
@@ -197,7 +218,7 @@ async function executor(
     },
     content: {
       subject: params.subject,
-      message: params.message,
+      message: `${params.message}${EMAIL_FOOTER_DIVIDER}${footerMessage}`,
     },
     proxySettings: execOptions.proxySettings,
     hasAuth: config.hasAuth,
@@ -244,3 +265,25 @@ function getSecureValue(secure: boolean | null | undefined, port: number | null)
   if (port === 465) return true;
   return false;
 }
+
+function getFooterMessage({
+  publicBaseUrl,
+  kibanaFooterLink,
+}: {
+  publicBaseUrl: GetActionTypeParams['publicBaseUrl'];
+  kibanaFooterLink: ActionParamsType['kibanaFooterLink'];
+}) {
+  if (!publicBaseUrl) {
+    return i18n.translate('xpack.actions.builtin.email.sentByKibanaMessage', {
+      defaultMessage: 'This message was sent by Kibana.',
+    });
+  }
+
+  return i18n.translate('xpack.actions.builtin.email.customViewInKibanaMessage', {
+    defaultMessage: 'This message was sent by Kibana. [{kibanaFooterLinkText}]({link}).',
+    values: {
+      kibanaFooterLinkText: kibanaFooterLink.text,
+      link: `${publicBaseUrl}${kibanaFooterLink.path === '/' ? '' : kibanaFooterLink.path}`,
+    },
+  });
+}
diff --git a/x-pack/plugins/actions/server/builtin_action_types/index.ts b/x-pack/plugins/actions/server/builtin_action_types/index.ts
index edbf13d9e5ed1..c2058d63683bf 100644
--- a/x-pack/plugins/actions/server/builtin_action_types/index.ts
+++ b/x-pack/plugins/actions/server/builtin_action_types/index.ts
@@ -23,12 +23,16 @@ export function registerBuiltInActionTypes({
   actionsConfigUtils: configurationUtilities,
   actionTypeRegistry,
   logger,
+  publicBaseUrl,
 }: {
   actionsConfigUtils: ActionsConfigurationUtilities;
   actionTypeRegistry: ActionTypeRegistry;
   logger: Logger;
+  publicBaseUrl?: string;
 }) {
-  actionTypeRegistry.register(getEmailActionType({ logger, configurationUtilities }));
+  actionTypeRegistry.register(
+    getEmailActionType({ logger, configurationUtilities, publicBaseUrl })
+  );
   actionTypeRegistry.register(getIndexActionType({ logger }));
   actionTypeRegistry.register(getPagerDutyActionType({ logger, configurationUtilities }));
   actionTypeRegistry.register(getServerLogActionType({ logger }));
diff --git a/x-pack/plugins/actions/server/plugin.ts b/x-pack/plugins/actions/server/plugin.ts
index 4d52b1c8b3492..7c41bf99af472 100644
--- a/x-pack/plugins/actions/server/plugin.ts
+++ b/x-pack/plugins/actions/server/plugin.ts
@@ -215,6 +215,7 @@ export class ActionsPlugin implements Plugin<Promise<PluginSetupContract>, Plugi
       logger: this.logger,
       actionTypeRegistry,
       actionsConfigUtils,
+      publicBaseUrl: core.http.basePath.publicBaseUrl,
     });
 
     const usageCollection = plugins.usageCollection;
diff --git a/x-pack/plugins/alerts/server/task_runner/create_execution_handler.test.ts b/x-pack/plugins/alerts/server/task_runner/create_execution_handler.test.ts
index 4cb82e9cc86a1..b414e726f0101 100644
--- a/x-pack/plugins/alerts/server/task_runner/create_execution_handler.test.ts
+++ b/x-pack/plugins/alerts/server/task_runner/create_execution_handler.test.ts
@@ -15,6 +15,11 @@ import {
 import { eventLoggerMock } from '../../../event_log/server/event_logger.mock';
 import { KibanaRequest } from 'kibana/server';
 import { asSavedObjectExecutionSource } from '../../../actions/server';
+import { InjectActionParamsOpts } from './inject_action_params';
+
+jest.mock('./inject_action_params', () => ({
+  injectActionParams: jest.fn(),
+}));
 
 const alertType: AlertType = {
   id: 'test',
@@ -69,6 +74,11 @@ const createExecutionHandlerParams = {
 
 beforeEach(() => {
   jest.resetAllMocks();
+  jest
+    .requireMock('./inject_action_params')
+    .injectActionParams.mockImplementation(
+      ({ actionParams }: InjectActionParamsOpts) => actionParams
+    );
   createExecutionHandlerParams.actionsPlugin.isActionTypeEnabled.mockReturnValue(true);
   createExecutionHandlerParams.actionsPlugin.isActionExecutable.mockReturnValue(true);
   createExecutionHandlerParams.actionsPlugin.getActionsClientWithRequest.mockResolvedValue(
@@ -146,6 +156,17 @@ test('enqueues execution per selected action', async () => {
       ],
     ]
   `);
+
+  expect(jest.requireMock('./inject_action_params').injectActionParams).toHaveBeenCalledWith({
+    alertId: '1',
+    actionTypeId: 'test',
+    actionParams: {
+      alertVal: 'My 1 name-of-alert default tag-A,tag-B 2 goes here',
+      contextVal: 'My  goes here',
+      foo: true,
+      stateVal: 'My  goes here',
+    },
+  });
 });
 
 test(`doesn't call actionsPlugin.execute for disabled actionTypes`, async () => {
diff --git a/x-pack/plugins/alerts/server/task_runner/create_execution_handler.ts b/x-pack/plugins/alerts/server/task_runner/create_execution_handler.ts
index e02a4a1c823c0..8c7ad79483194 100644
--- a/x-pack/plugins/alerts/server/task_runner/create_execution_handler.ts
+++ b/x-pack/plugins/alerts/server/task_runner/create_execution_handler.ts
@@ -12,6 +12,7 @@ import {
 } from '../../../actions/server';
 import { IEventLogger, IEvent, SAVED_OBJECT_REL_PRIMARY } from '../../../event_log/server';
 import { EVENT_LOG_ACTIONS } from '../plugin';
+import { injectActionParams } from './inject_action_params';
 import {
   AlertAction,
   AlertInstanceState,
@@ -94,7 +95,15 @@ export function createExecutionHandler({
             alertParams,
           }),
         };
-      });
+      })
+      .map((action) => ({
+        ...action,
+        params: injectActionParams({
+          alertId,
+          actionParams: action.params,
+          actionTypeId: action.actionTypeId,
+        }),
+      }));
 
     const alertLabel = `${alertType.id}:${alertId}: '${alertName}'`;
 
diff --git a/x-pack/plugins/alerts/server/task_runner/inject_action_params.test.ts b/x-pack/plugins/alerts/server/task_runner/inject_action_params.test.ts
new file mode 100644
index 0000000000000..c14f862c7cc22
--- /dev/null
+++ b/x-pack/plugins/alerts/server/task_runner/inject_action_params.test.ts
@@ -0,0 +1,49 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License;
+ * you may not use this file except in compliance with the Elastic License.
+ */
+
+import { injectActionParams } from './inject_action_params';
+
+describe('injectActionParams', () => {
+  test(`passes through when actionTypeId isn't .email`, () => {
+    const actionParams = {
+      message: 'State: "{{state.value}}", Context: "{{context.value}}"',
+    };
+    const result = injectActionParams({
+      actionParams,
+      alertId: '1',
+      actionTypeId: '.server-log',
+    });
+    expect(result).toMatchInlineSnapshot(`
+      Object {
+        "message": "State: \\"{{state.value}}\\", Context: \\"{{context.value}}\\"",
+      }
+    `);
+  });
+
+  test('injects viewInKibanaPath and viewInKibanaText when actionTypeId is .email', () => {
+    const actionParams = {
+      body: {
+        message: 'State: "{{state.value}}", Context: "{{context.value}}"',
+      },
+    };
+    const result = injectActionParams({
+      actionParams,
+      alertId: '1',
+      actionTypeId: '.email',
+    });
+    expect(result).toMatchInlineSnapshot(`
+      Object {
+        "body": Object {
+          "message": "State: \\"{{state.value}}\\", Context: \\"{{context.value}}\\"",
+        },
+        "kibanaFooterLink": Object {
+          "path": "/app/management/insightsAndAlerting/triggersActions/alert/1",
+          "text": "View alert in Kibana",
+        },
+      }
+    `);
+  });
+});
diff --git a/x-pack/plugins/alerts/server/task_runner/inject_action_params.ts b/x-pack/plugins/alerts/server/task_runner/inject_action_params.ts
new file mode 100644
index 0000000000000..9a7fab558a77a
--- /dev/null
+++ b/x-pack/plugins/alerts/server/task_runner/inject_action_params.ts
@@ -0,0 +1,37 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License;
+ * you may not use this file except in compliance with the Elastic License.
+ */
+
+import { i18n } from '@kbn/i18n';
+import { AlertActionParams } from '../types';
+
+export interface InjectActionParamsOpts {
+  alertId: string;
+  actionTypeId: string;
+  actionParams: AlertActionParams;
+}
+
+export function injectActionParams({
+  alertId,
+  actionTypeId,
+  actionParams,
+}: InjectActionParamsOpts) {
+  // Inject kibanaFooterLink if action type is email. This is used by the email action type
+  // to inject a "View alert in Kibana" with a URL in the email's footer.
+  if (actionTypeId === '.email') {
+    return {
+      ...actionParams,
+      kibanaFooterLink: {
+        path: `/app/management/insightsAndAlerting/triggersActions/alert/${alertId}`,
+        text: i18n.translate('xpack.alerts.injectActionParams.email.kibanaFooterLinkText', {
+          defaultMessage: 'View alert in Kibana',
+        }),
+      },
+    };
+  }
+
+  // Fallback, return action params unchanged
+  return actionParams;
+}
diff --git a/x-pack/test/alerting_api_integration/common/config.ts b/x-pack/test/alerting_api_integration/common/config.ts
index 866dd0581b548..cf944008c08d6 100644
--- a/x-pack/test/alerting_api_integration/common/config.ts
+++ b/x-pack/test/alerting_api_integration/common/config.ts
@@ -90,6 +90,7 @@ export function createTestConfig(name: string, options: CreateTestConfigOptions)
         ...xPackApiIntegrationTestsConfig.get('kbnTestServer'),
         serverArgs: [
           ...xPackApiIntegrationTestsConfig.get('kbnTestServer.serverArgs'),
+          '--server.publicBaseUrl=https://localhost:5601',
           `--xpack.actions.allowedHosts=${JSON.stringify(['localhost', 'some.non.existent.com'])}`,
           '--xpack.encryptedSavedObjects.encryptionKey="wuGNaIhoMpk5sO4UBxgr3NyW1sFcLgIf"',
           '--xpack.alerts.invalidateApiKeysTask.interval="15s"',
diff --git a/x-pack/test/alerting_api_integration/security_and_spaces/tests/actions/builtin_action_types/email.ts b/x-pack/test/alerting_api_integration/security_and_spaces/tests/actions/builtin_action_types/email.ts
index f6b0f06a6722e..571c9bae24f29 100644
--- a/x-pack/test/alerting_api_integration/security_and_spaces/tests/actions/builtin_action_types/email.ts
+++ b/x-pack/test/alerting_api_integration/security_and_spaces/tests/actions/builtin_action_types/email.ts
@@ -107,8 +107,9 @@ export default function emailTest({ getService }: FtrProviderContext) {
               cc: null,
               bcc: null,
               subject: 'email-subject',
-              html: '<p>email-message</p>\n',
-              text: 'email-message',
+              html: `<p>email-message</p>\n<p>--</p>\n<p>This message was sent by Kibana. <a href=\"https://localhost:5601\">Go to Kibana</a>.</p>\n`,
+              text:
+                'email-message\n\n--\n\nThis message was sent by Kibana. [Go to Kibana](https://localhost:5601).',
               headers: {},
             },
           });
@@ -129,9 +130,38 @@ export default function emailTest({ getService }: FtrProviderContext) {
         .expect(200)
         .then((resp: any) => {
           const { text, html } = resp.body.data.message;
-          expect(text).to.eql('_italic_ **bold** https://elastic.co link');
+          expect(text).to.eql(
+            '_italic_ **bold** https://elastic.co link\n\n--\n\nThis message was sent by Kibana. [Go to Kibana](https://localhost:5601).'
+          );
+          expect(html).to.eql(
+            `<p><em>italic</em> <strong>bold</strong> <a href="https://elastic.co">https://elastic.co</a> link</p>\n<p>--</p>\n<p>This message was sent by Kibana. <a href=\"https://localhost:5601\">Go to Kibana</a>.</p>\n`
+          );
+        });
+    });
+
+    it('should allow customizing the kibana footer link', async () => {
+      await supertest
+        .post(`/api/actions/action/${createdActionId}/_execute`)
+        .set('kbn-xsrf', 'foo')
+        .send({
+          params: {
+            to: ['kibana-action-test@elastic.co'],
+            subject: 'message with markdown',
+            message: 'message',
+            kibanaFooterLink: {
+              path: '/my/path',
+              text: 'View my path in Kibana',
+            },
+          },
+        })
+        .expect(200)
+        .then((resp: any) => {
+          const { text, html } = resp.body.data.message;
+          expect(text).to.eql(
+            'message\n\n--\n\nThis message was sent by Kibana. [View my path in Kibana](https://localhost:5601/my/path).'
+          );
           expect(html).to.eql(
-            '<p><em>italic</em> <strong>bold</strong> <a href="https://elastic.co">https://elastic.co</a> link</p>\n'
+            `<p>message</p>\n<p>--</p>\n<p>This message was sent by Kibana. <a href=\"https://localhost:5601/my/path\">View my path in Kibana</a>.</p>\n`
           );
         });
     });
@@ -278,8 +308,9 @@ export default function emailTest({ getService }: FtrProviderContext) {
               cc: null,
               bcc: null,
               subject: 'email-subject',
-              html: '<p>email-message</p>\n',
-              text: 'email-message',
+              html: `<p>email-message</p>\n<p>--</p>\n<p>This message was sent by Kibana. <a href=\"https://localhost:5601\">Go to Kibana</a>.</p>\n`,
+              text:
+                'email-message\n\n--\n\nThis message was sent by Kibana. [Go to Kibana](https://localhost:5601).',
               headers: {},
             },
           });