diff --git a/x-pack/plugins/alerts/server/lib/license_state.ts b/x-pack/plugins/alerts/server/lib/license_state.ts
index 8d11ab72eb9fd..8ce58b4da628f 100644
--- a/x-pack/plugins/alerts/server/lib/license_state.ts
+++ b/x-pack/plugins/alerts/server/lib/license_state.ts
@@ -15,6 +15,7 @@ import { PLUGIN } from '../constants/plugin';
 import { getAlertTypeFeatureUsageName } from './get_alert_type_feature_usage_name';
 import { AlertType } from '../types';
 import { AlertTypeDisabledError } from './errors/alert_type_disabled';
+import { capitalize } from 'lodash';
 
 export type ILicenseState = PublicMethodsOf<LicenseState>;
 
@@ -167,8 +168,8 @@ export class LicenseState {
         throw new AlertTypeDisabledError(
           i18n.translate('xpack.alerts.serverSideErrors.invalidLicenseErrorMessage', {
             defaultMessage:
-              'Alert {alertTypeId} is disabled because it requires a Gold license. Contact your administrator to upgrade your license.',
-            values: { alertTypeId: alertType.id, licenseType: this.license!.type },
+              'Alert {alertTypeId} is disabled because it requires a {licenseType} license. Contact your administrator to upgrade your license.',
+            values: { alertTypeId: alertType.id, licenseType: capitalize(this.license!.type) },
           }),
           'license_invalid'
         );
diff --git a/x-pack/plugins/triggers_actions_ui/public/application/sections/alert_details/components/alert_details.tsx b/x-pack/plugins/triggers_actions_ui/public/application/sections/alert_details/components/alert_details.tsx
index 85d228345376d..5bb8d47988eed 100644
--- a/x-pack/plugins/triggers_actions_ui/public/application/sections/alert_details/components/alert_details.tsx
+++ b/x-pack/plugins/triggers_actions_ui/public/application/sections/alert_details/components/alert_details.tsx
@@ -26,6 +26,7 @@ import {
   EuiButton,
 } from '@elastic/eui';
 import { FormattedMessage } from '@kbn/i18n/react';
+import { AlertExecutionStatusErrorReasons } from '../../../../../../alerts/common';
 import { hasAllPrivilege, hasExecuteActionsCapability } from '../../../lib/capabilities';
 import { getAlertingSectionBreadcrumb, getAlertDetailsBreadcrumb } from '../../../lib/breadcrumb';
 import { getCurrentDocTitle } from '../../../lib/doc_title';
@@ -66,6 +67,7 @@ export const AlertDetails: React.FunctionComponent<AlertDetailsProps> = ({
     actionTypeRegistry,
     setBreadcrumbs,
     chrome,
+    http,
   } = useKibana().services;
   const [{}, dispatch] = useReducer(alertReducer, { alert });
   const setInitialAlert = (value: Alert) => {
@@ -273,12 +275,31 @@ export const AlertDetails: React.FunctionComponent<AlertDetailsProps> = ({
                       {alert.executionStatus.error?.message}
                     </EuiText>
                     <EuiSpacer size="s" />
-                    <EuiButton color="danger" onClick={() => setDissmissAlertErrors(true)}>
-                      <FormattedMessage
-                        id="xpack.triggersActionsUI.sections.alertDetails.dismissButtonTitle"
-                        defaultMessage="Dismiss"
-                      />
-                    </EuiButton>
+                    <EuiFlexGroup gutterSize="s" wrap={true}>
+                      <EuiFlexItem grow={false}>
+                        <EuiButton color="danger" onClick={() => setDissmissAlertErrors(true)}>
+                          <FormattedMessage
+                            id="xpack.triggersActionsUI.sections.alertDetails.dismissButtonTitle"
+                            defaultMessage="Dismiss"
+                          />
+                        </EuiButton>
+                      </EuiFlexItem>
+                      {alert.executionStatus.error?.reason ===
+                        AlertExecutionStatusErrorReasons.License && (
+                        <EuiFlexItem grow={false}>
+                          <EuiButtonEmpty
+                            href={`${http.basePath.get()}/app/management/stack/license_management`}
+                            color="danger"
+                            target="_blank"
+                          >
+                            <FormattedMessage
+                              id="xpack.triggersActionsUI.sections.alertDetails.manageLicensePlanBannerLinkTitle"
+                              defaultMessage="Manage license"
+                            />
+                          </EuiButtonEmpty>
+                        </EuiFlexItem>
+                      )}
+                    </EuiFlexGroup>
                   </EuiCallOut>
                 </EuiFlexItem>
               </EuiFlexGroup>