diff --git a/src/plugins/dashboard/public/application/dashboard_app_controller.tsx b/src/plugins/dashboard/public/application/dashboard_app_controller.tsx
index 3c559a6cde211..b52bf5bf02b7b 100644
--- a/src/plugins/dashboard/public/application/dashboard_app_controller.tsx
+++ b/src/plugins/dashboard/public/application/dashboard_app_controller.tsx
@@ -60,6 +60,7 @@ import {
   ViewMode,
   SavedObjectEmbeddableInput,
   ContainerOutput,
+  EmbeddableInput,
 } from '../../../embeddable/public';
 import { NavAction, SavedDashboardPanel } from '../types';
 
@@ -430,9 +431,16 @@ export class DashboardAppController {
               .getStateTransfer(scopedHistory())
               .getIncomingEmbeddablePackage();
             if (incomingState) {
-              container.addNewEmbeddable<SavedObjectEmbeddableInput>(incomingState.type, {
-                savedObjectId: incomingState.id,
-              });
+              if ('id' in incomingState) {
+                container.addNewEmbeddable<SavedObjectEmbeddableInput>(incomingState.type, {
+                  savedObjectId: incomingState.id,
+                });
+              } else if ('input' in incomingState) {
+                container.addNewEmbeddable<EmbeddableInput>(
+                  incomingState.type,
+                  incomingState.input
+                );
+              }
             }
           }
 
diff --git a/src/plugins/embeddable/public/index.ts b/src/plugins/embeddable/public/index.ts
index 1d1dc79121937..35fbfe2e0aa38 100644
--- a/src/plugins/embeddable/public/index.ts
+++ b/src/plugins/embeddable/public/index.ts
@@ -69,7 +69,7 @@ export {
   isRangeSelectTriggerContext,
   isValueClickTriggerContext,
   EmbeddableStateTransfer,
-  EmbeddableOriginatingAppState,
+  EmbeddableEditorState,
   EmbeddablePackageState,
   EmbeddableRenderer,
   EmbeddableRendererProps,
diff --git a/src/plugins/embeddable/public/lib/actions/edit_panel_action.test.tsx b/src/plugins/embeddable/public/lib/actions/edit_panel_action.test.tsx
index 4b602efb02717..594a7ad73c396 100644
--- a/src/plugins/embeddable/public/lib/actions/edit_panel_action.test.tsx
+++ b/src/plugins/embeddable/public/lib/actions/edit_panel_action.test.tsx
@@ -59,7 +59,7 @@ test('redirects to app using state transfer', async () => {
   const embeddable = new EditableEmbeddable({ id: '123', viewMode: ViewMode.EDIT }, true);
   embeddable.getOutput = jest.fn(() => ({ editApp: 'ultraVisualize', editPath: '/123' }));
   await action.execute({ embeddable });
-  expect(stateTransferMock.navigateToWithOriginatingApp).toHaveBeenCalledWith('ultraVisualize', {
+  expect(stateTransferMock.navigateToEditor).toHaveBeenCalledWith('ultraVisualize', {
     path: '/123',
     state: { originatingApp: 'superCoolCurrentApp' },
   });
diff --git a/src/plugins/embeddable/public/lib/actions/edit_panel_action.ts b/src/plugins/embeddable/public/lib/actions/edit_panel_action.ts
index d983dc9f41853..9177a77d547b0 100644
--- a/src/plugins/embeddable/public/lib/actions/edit_panel_action.ts
+++ b/src/plugins/embeddable/public/lib/actions/edit_panel_action.ts
@@ -24,7 +24,7 @@ import { take } from 'rxjs/operators';
 import { ViewMode } from '../types';
 import { EmbeddableFactoryNotFoundError } from '../errors';
 import { EmbeddableStart } from '../../plugin';
-import { IEmbeddable, EmbeddableOriginatingAppState, EmbeddableStateTransfer } from '../..';
+import { IEmbeddable, EmbeddableEditorState, EmbeddableStateTransfer } from '../..';
 
 export const ACTION_EDIT_PANEL = 'editPanel';
 
@@ -35,7 +35,7 @@ interface ActionContext {
 interface NavigationContext {
   app: string;
   path: string;
-  state?: EmbeddableOriginatingAppState;
+  state?: EmbeddableEditorState;
 }
 
 export class EditPanelAction implements Action<ActionContext> {
@@ -88,7 +88,7 @@ export class EditPanelAction implements Action<ActionContext> {
     const appTarget = this.getAppTarget(context);
     if (appTarget) {
       if (this.stateTransfer && appTarget.state) {
-        await this.stateTransfer.navigateToWithOriginatingApp(appTarget.app, {
+        await this.stateTransfer.navigateToEditor(appTarget.app, {
           path: appTarget.path,
           state: appTarget.state,
         });
diff --git a/src/plugins/embeddable/public/lib/state_transfer/embeddable_state_transfer.test.ts b/src/plugins/embeddable/public/lib/state_transfer/embeddable_state_transfer.test.ts
index 0d5ae6be68185..b7dd95ccba32c 100644
--- a/src/plugins/embeddable/public/lib/state_transfer/embeddable_state_transfer.test.ts
+++ b/src/plugins/embeddable/public/lib/state_transfer/embeddable_state_transfer.test.ts
@@ -38,7 +38,7 @@ describe('embeddable state transfer', () => {
   });
 
   it('can send an outgoing originating app state', async () => {
-    await stateTransfer.navigateToWithOriginatingApp(destinationApp, { state: { originatingApp } });
+    await stateTransfer.navigateToEditor(destinationApp, { state: { originatingApp } });
     expect(application.navigateToApp).toHaveBeenCalledWith('superUltraVisualize', {
       state: { originatingApp: 'superUltraTestDashboard' },
     });
@@ -50,7 +50,7 @@ describe('embeddable state transfer', () => {
       application.navigateToApp,
       (historyMock as unknown) as ScopedHistory
     );
-    await stateTransfer.navigateToWithOriginatingApp(destinationApp, {
+    await stateTransfer.navigateToEditor(destinationApp, {
       state: { originatingApp },
       appendToExistingState: true,
     });
@@ -94,7 +94,7 @@ describe('embeddable state transfer', () => {
       application.navigateToApp,
       (historyMock as unknown) as ScopedHistory
     );
-    const fetchedState = stateTransfer.getIncomingOriginatingApp();
+    const fetchedState = stateTransfer.getIncomingEditorState();
     expect(fetchedState).toEqual({ originatingApp: 'extremeSportsKibana' });
   });
 
@@ -104,7 +104,7 @@ describe('embeddable state transfer', () => {
       application.navigateToApp,
       (historyMock as unknown) as ScopedHistory
     );
-    const fetchedState = stateTransfer.getIncomingOriginatingApp();
+    const fetchedState = stateTransfer.getIncomingEditorState();
     expect(fetchedState).toBeUndefined();
   });
 
diff --git a/src/plugins/embeddable/public/lib/state_transfer/embeddable_state_transfer.ts b/src/plugins/embeddable/public/lib/state_transfer/embeddable_state_transfer.ts
index 57b425d2df45c..8f70e5a66c478 100644
--- a/src/plugins/embeddable/public/lib/state_transfer/embeddable_state_transfer.ts
+++ b/src/plugins/embeddable/public/lib/state_transfer/embeddable_state_transfer.ts
@@ -20,8 +20,8 @@
 import { cloneDeep } from 'lodash';
 import { ScopedHistory, ApplicationStart } from '../../../../../core/public';
 import {
-  EmbeddableOriginatingAppState,
-  isEmbeddableOriginatingAppState,
+  EmbeddableEditorState,
+  isEmbeddableEditorState,
   EmbeddablePackageState,
   isEmbeddablePackageState,
 } from './types';
@@ -39,16 +39,16 @@ export class EmbeddableStateTransfer {
   ) {}
 
   /**
-   * Fetches an {@link EmbeddableOriginatingAppState | originating app} argument from the scoped
+   * Fetches an {@link EmbeddableEditorState | originating app} argument from the scoped
    * history's location state.
    *
    * @param history - the scoped history to fetch from
    * @param options.keysToRemoveAfterFetch - an array of keys to be removed from the state after they are retrieved
    */
-  public getIncomingOriginatingApp(options?: {
+  public getIncomingEditorState(options?: {
     keysToRemoveAfterFetch?: string[];
-  }): EmbeddableOriginatingAppState | undefined {
-    return this.getIncomingState<EmbeddableOriginatingAppState>(isEmbeddableOriginatingAppState, {
+  }): EmbeddableEditorState | undefined {
+    return this.getIncomingState<EmbeddableEditorState>(isEmbeddableEditorState, {
       keysToRemoveAfterFetch: options?.keysToRemoveAfterFetch,
     });
   }
@@ -70,17 +70,17 @@ export class EmbeddableStateTransfer {
 
   /**
    * A wrapper around the {@link ApplicationStart.navigateToApp} method which navigates to the specified appId
-   * with {@link EmbeddableOriginatingAppState | originating app state}
+   * with {@link EmbeddableEditorState | embeddable editor state}
    */
-  public async navigateToWithOriginatingApp(
+  public async navigateToEditor(
     appId: string,
     options?: {
       path?: string;
-      state: EmbeddableOriginatingAppState;
+      state: EmbeddableEditorState;
       appendToExistingState?: boolean;
     }
   ): Promise<void> {
-    await this.navigateToWithState<EmbeddableOriginatingAppState>(appId, options);
+    await this.navigateToWithState<EmbeddableEditorState>(appId, options);
   }
 
   /**
diff --git a/src/plugins/embeddable/public/lib/state_transfer/index.ts b/src/plugins/embeddable/public/lib/state_transfer/index.ts
index e51efc5dcca26..7daa7a0ea81d6 100644
--- a/src/plugins/embeddable/public/lib/state_transfer/index.ts
+++ b/src/plugins/embeddable/public/lib/state_transfer/index.ts
@@ -18,4 +18,4 @@
  */
 
 export { EmbeddableStateTransfer } from './embeddable_state_transfer';
-export { EmbeddableOriginatingAppState, EmbeddablePackageState } from './types';
+export { EmbeddableEditorState, EmbeddablePackageState } from './types';
diff --git a/src/plugins/embeddable/public/lib/state_transfer/types.ts b/src/plugins/embeddable/public/lib/state_transfer/types.ts
index 8eae441d1be23..a6721784302ac 100644
--- a/src/plugins/embeddable/public/lib/state_transfer/types.ts
+++ b/src/plugins/embeddable/public/lib/state_transfer/types.ts
@@ -17,33 +17,49 @@
  * under the License.
  */
 
+import { EmbeddableInput } from '..';
+
 /**
  * Represents a state package that contains the last active app id.
  * @public
  */
-export interface EmbeddableOriginatingAppState {
+export interface EmbeddableEditorState {
   originatingApp: string;
+  byValueMode?: boolean;
+  valueInput?: EmbeddableInput;
 }
 
-export function isEmbeddableOriginatingAppState(
-  state: unknown
-): state is EmbeddableOriginatingAppState {
+export function isEmbeddableEditorState(state: unknown): state is EmbeddableEditorState {
   return ensureFieldOfTypeExists('originatingApp', state, 'string');
 }
 
 /**
- * Represents a state package that contains all fields necessary to create an embeddable in a container.
+ * Represents a state package that contains all fields necessary to create an embeddable by reference in a container.
  * @public
  */
-export interface EmbeddablePackageState {
+export interface EmbeddablePackageByReferenceState {
   type: string;
   id: string;
 }
 
+/**
+ * Represents a state package that contains all fields necessary to create an embeddable by value in a container.
+ * @public
+ */
+export interface EmbeddablePackageByValueState {
+  type: string;
+  input: EmbeddableInput;
+}
+
+export type EmbeddablePackageState =
+  | EmbeddablePackageByReferenceState
+  | EmbeddablePackageByValueState;
+
 export function isEmbeddablePackageState(state: unknown): state is EmbeddablePackageState {
   return (
-    ensureFieldOfTypeExists('type', state, 'string') &&
-    ensureFieldOfTypeExists('id', state, 'string')
+    (ensureFieldOfTypeExists('type', state, 'string') &&
+      ensureFieldOfTypeExists('id', state, 'string')) ||
+    ensureFieldOfTypeExists('input', state, 'object')
   );
 }
 
diff --git a/src/plugins/embeddable/public/mocks.tsx b/src/plugins/embeddable/public/mocks.tsx
index 49910525c7ab1..6d94af1f22829 100644
--- a/src/plugins/embeddable/public/mocks.tsx
+++ b/src/plugins/embeddable/public/mocks.tsx
@@ -78,9 +78,9 @@ export const createEmbeddablePanelMock = ({
 
 export const createEmbeddableStateTransferMock = (): Partial<EmbeddableStateTransfer> => {
   return {
-    getIncomingOriginatingApp: jest.fn(),
+    getIncomingEditorState: jest.fn(),
     getIncomingEmbeddablePackage: jest.fn(),
-    navigateToWithOriginatingApp: jest.fn(),
+    navigateToEditor: jest.fn(),
     navigateToWithEmbeddablePackage: jest.fn(),
   };
 };
diff --git a/src/plugins/visualizations/public/wizard/new_vis_modal.test.tsx b/src/plugins/visualizations/public/wizard/new_vis_modal.test.tsx
index dd89e98fb8fe5..f48febfef5b43 100644
--- a/src/plugins/visualizations/public/wizard/new_vis_modal.test.tsx
+++ b/src/plugins/visualizations/public/wizard/new_vis_modal.test.tsx
@@ -165,7 +165,7 @@ describe('NewVisModal', () => {
       );
       const visButton = wrapper.find('button[data-test-subj="visType-visWithAliasUrl"]');
       visButton.simulate('click');
-      expect(stateTransfer.navigateToWithOriginatingApp).toBeCalledWith('otherApp', {
+      expect(stateTransfer.navigateToEditor).toBeCalledWith('otherApp', {
         path: '#/aliasUrl',
         state: { originatingApp: 'coolJestTestApp' },
       });
diff --git a/src/plugins/visualizations/public/wizard/new_vis_modal.tsx b/src/plugins/visualizations/public/wizard/new_vis_modal.tsx
index 84a5bca0ed0ed..1d01900ceffc2 100644
--- a/src/plugins/visualizations/public/wizard/new_vis_modal.tsx
+++ b/src/plugins/visualizations/public/wizard/new_vis_modal.tsx
@@ -172,7 +172,7 @@ class NewVisModal extends React.Component<TypeSelectionProps, TypeSelectionState
 
   private navigate(appId: string, params: string) {
     if (this.props.stateTransfer && this.props.originatingApp) {
-      this.props.stateTransfer.navigateToWithOriginatingApp(appId, {
+      this.props.stateTransfer.navigateToEditor(appId, {
         path: params,
         state: { originatingApp: this.props.originatingApp },
       });
diff --git a/src/plugins/visualize/public/application/editor/editor.js b/src/plugins/visualize/public/application/editor/editor.js
index 25e6bdd1c3e01..d7c7828c58f23 100644
--- a/src/plugins/visualize/public/application/editor/editor.js
+++ b/src/plugins/visualize/public/application/editor/editor.js
@@ -118,7 +118,7 @@ function VisualizeAppController($scope, $route, $injector, $timeout, kbnUrlState
   };
 
   const { originatingApp } =
-    embeddable.getStateTransfer(scopedHistory()).getIncomingOriginatingApp() || {};
+    embeddable.getStateTransfer(scopedHistory()).getIncomingEditorState() || {};
   $scope.getOriginatingApp = () => originatingApp;
 
   const visStateToEditorState = () => {
diff --git a/x-pack/plugins/lens/public/app_plugin/mounter.tsx b/x-pack/plugins/lens/public/app_plugin/mounter.tsx
index 7a33241792a58..1ee618a31a698 100644
--- a/x-pack/plugins/lens/public/app_plugin/mounter.tsx
+++ b/x-pack/plugins/lens/public/app_plugin/mounter.tsx
@@ -38,7 +38,7 @@ export async function mountApp(
 
   const stateTransfer = embeddable?.getStateTransfer(params.history);
   const { originatingApp } =
-    stateTransfer?.getIncomingOriginatingApp({ keysToRemoveAfterFetch: ['originatingApp'] }) || {};
+    stateTransfer?.getIncomingEditorState({ keysToRemoveAfterFetch: ['originatingApp'] }) || {};
 
   const instance = await createEditorFrame();