diff --git a/espflash/src/cli/mod.rs b/espflash/src/cli/mod.rs
index cd4413a0..391e0991 100644
--- a/espflash/src/cli/mod.rs
+++ b/espflash/src/cli/mod.rs
@@ -3,8 +3,8 @@
 //! No stability guaranties apply
 
 use std::{
-    fs,
-    io::Write,
+    fs::{self, File},
+    io::{Read, Write},
     path::{Path, PathBuf},
 };
 
@@ -83,6 +83,16 @@ pub struct PartitionTableOpts {
     output: Option<PathBuf>,
 }
 
+#[derive(Parser)]
+pub struct WriteBinToFlashOpts {
+    /// Address at which to write the binary file
+    addr: u32,
+    /// File containing the binary data to write
+    bin_file: String,
+    #[clap(flatten)]
+    connect_opts: ConnectOpts,
+}
+
 pub fn connect(opts: &ConnectOpts, config: &Config) -> Result<Flasher> {
     let port_info = get_serial_port_info(opts, config)?;
 
@@ -342,3 +352,17 @@ pub fn partition_table(opts: PartitionTableOpts) -> Result<()> {
 
     Ok(())
 }
+
+pub fn write_bin_to_flash(opts: WriteBinToFlashOpts) -> Result<()> {
+    let config = Config::load()?;
+    let mut flasher = connect(&opts.connect_opts, &config)?;
+    flasher.board_info()?;
+
+    let mut f = File::open(&opts.bin_file).into_diagnostic()?;
+    let metadata = fs::metadata(&opts.bin_file).into_diagnostic()?;
+    let mut buffer = vec![0; metadata.len() as usize];
+    f.read(&mut buffer).into_diagnostic()?;
+
+    flasher.write_bin_to_flash(opts.addr, &buffer)?;
+    Ok(())
+}
diff --git a/espflash/src/flasher.rs b/espflash/src/flasher.rs
index edba79d6..6fe19ee0 100644
--- a/espflash/src/flasher.rs
+++ b/espflash/src/flasher.rs
@@ -480,6 +480,19 @@ impl Flasher {
         Ok(())
     }
 
+    /// Load an bin image to flash at a specific address
+    pub fn write_bin_to_flash(&mut self, addr: u32, data: &[u8]) -> Result<(), Error> {
+        let mut target = self.chip.flash_target(self.spi_params);
+        target.begin(&mut self.connection).flashing()?;
+        let segment = RomSegment {
+            addr,
+            data: Cow::from(data),
+        };
+        target.write_segment(&mut self.connection, segment)?;
+        target.finish(&mut self.connection, true).flashing()?;
+        Ok(())
+    }
+
     /// Load an elf image to flash and execute it
     pub fn load_elf_to_flash(
         &mut self,
diff --git a/espflash/src/main.rs b/espflash/src/main.rs
index bea22e2d..cfe32ddb 100644
--- a/espflash/src/main.rs
+++ b/espflash/src/main.rs
@@ -4,7 +4,8 @@ use clap::{IntoApp, Parser};
 use espflash::{
     cli::{
         board_info, connect, flash_elf_image, monitor::monitor, partition_table, save_elf_as_image,
-        ConnectOpts, FlashConfigOpts, FlashOpts, PartitionTableOpts,
+        write_bin_to_flash, ConnectOpts, FlashConfigOpts, FlashOpts, PartitionTableOpts,
+        WriteBinToFlashOpts,
     },
     Chip, Config, ImageFormatId,
 };
@@ -36,6 +37,8 @@ pub enum SubCommand {
     SaveImage(SaveImageOpts),
     /// Operations for partitions tables
     PartitionTable(PartitionTableOpts),
+    /// Writes a binary file to a specific address in the chip's flash
+    WriteBinToFlash(WriteBinToFlashOpts),
 }
 
 #[derive(Parser)]
@@ -92,6 +95,7 @@ fn main() -> Result<()> {
             BoardInfo(opts) => board_info(opts, config),
             SaveImage(opts) => save_image(opts),
             PartitionTable(opts) => partition_table(opts),
+            WriteBinToFlash(opts) => write_bin_to_flash(opts),
         }
     } else {
         flash(opts, config)