diff --git a/adapters/rubicon/rubicon.go b/adapters/rubicon/rubicon.go
index 46caf262108..dad85ee1184 100644
--- a/adapters/rubicon/rubicon.go
+++ b/adapters/rubicon/rubicon.go
@@ -21,6 +21,8 @@ import (
 	"github.com/prebid/prebid-server/openrtb_ext"
 )
 
+const badvLimitSize = 50
+
 type RubiconAdapter struct {
 	http         *adapters.HTTPAdapter
 	URI          string
@@ -740,6 +742,13 @@ func (a *RubiconAdapter) MakeRequests(request *openrtb.BidRequest, reqInfo *adap
 			request.App = &appCopy
 		}
 
+		reqBadv := request.BAdv
+		if reqBadv != nil {
+			if len(reqBadv) > badvLimitSize {
+				request.BAdv = reqBadv[:badvLimitSize]
+			}
+		}
+
 		request.Imp = []openrtb.Imp{thisImp}
 		request.Cur = nil
 		request.Ext = nil
diff --git a/adapters/rubicon/rubicon_test.go b/adapters/rubicon/rubicon_test.go
index d386daed5b1..96623659d08 100644
--- a/adapters/rubicon/rubicon_test.go
+++ b/adapters/rubicon/rubicon_test.go
@@ -7,6 +7,7 @@ import (
 	"io/ioutil"
 	"net/http"
 	"net/http/httptest"
+	"strconv"
 	"testing"
 	"time"
 
@@ -1133,6 +1134,48 @@ func TestOpenRTBRequestWithImpAndAdSlotIncluded(t *testing.T) {
 		"Unexpected dfp_ad_unit_code: %s", rubiconExtInventory["dfp_ad_unit_code"])
 }
 
+func TestOpenRTBRequestWithBadvOverflowed(t *testing.T) {
+	SIZE_ID := getTestSizes()
+	bidder := new(RubiconAdapter)
+
+	badvOverflowed := make([]string, 100)
+	for i := range badvOverflowed {
+		badvOverflowed[i] = strconv.Itoa(i)
+	}
+
+	request := &openrtb.BidRequest{
+		ID:   "test-request-id",
+		BAdv: badvOverflowed,
+		Imp: []openrtb.Imp{{
+			ID: "test-imp-id",
+			Banner: &openrtb.Banner{
+				Format: []openrtb.Format{
+					SIZE_ID[15],
+				},
+			},
+			Ext: json.RawMessage(`{
+				"bidder": {
+					"zoneId": 8394,
+					"siteId": 283282,
+					"accountId": 7891,
+					"inventory": {"key1" : "val1"},
+					"visitor": {"key2" : "val2"}
+				}
+			}`),
+		}},
+	}
+
+	reqs, _ := bidder.MakeRequests(request, &adapters.ExtraRequestInfo{})
+
+	rubiconReq := &openrtb.BidRequest{}
+	if err := json.Unmarshal(reqs[0].Body, rubiconReq); err != nil {
+		t.Fatalf("Unexpected error while decoding request: %s", err)
+	}
+
+	badvRequest := rubiconReq.BAdv
+	assert.Equal(t, badvOverflowed[:50], badvRequest, "Unexpected dfp_ad_unit_code: %s")
+}
+
 func TestOpenRTBRequestWithSpecificExtUserEids(t *testing.T) {
 	SIZE_ID := getTestSizes()
 	bidder := new(RubiconAdapter)