diff --git a/kafka_exporter.go b/kafka_exporter.go
index 532205cd..ab3a51c5 100644
--- a/kafka_exporter.go
+++ b/kafka_exporter.go
@@ -10,6 +10,7 @@ import (
 	"os"
 	"regexp"
 	"strconv"
+	"strings"
 	"sync"
 
 	"github.com/Shopify/sarama"
@@ -27,71 +28,17 @@ const (
 )
 
 var (
-	clusterBrokers = prometheus.NewDesc(
-		prometheus.BuildFQName(namespace, "", "brokers"),
-		"Number of Brokers in the Kafka Cluster.",
-		nil, nil,
-	)
-
-	topicPartitions = prometheus.NewDesc(
-		prometheus.BuildFQName(namespace, "topic", "partitions"),
-		"Number of partitions for this Topic",
-		[]string{"topic"}, nil,
-	)
-
-	topicCurrentOffset = prometheus.NewDesc(
-		prometheus.BuildFQName(namespace, "topic", "partition_current_offset"),
-		"Current Offset of a Broker at Topic/Partition",
-		[]string{"topic", "partition"}, nil,
-	)
-
-	topicOldestOffset = prometheus.NewDesc(
-		prometheus.BuildFQName(namespace, "topic", "partition_oldest_offset"),
-		"Oldest Offset of a Broker at Topic/Partition",
-		[]string{"topic", "partition"}, nil,
-	)
-
-	topicPartitionLeader = prometheus.NewDesc(
-		prometheus.BuildFQName(namespace, "topic", "partition_leader"),
-		"Leader Broker ID of this Topic/Partition",
-		[]string{"topic", "partition"}, nil,
-	)
-
-	topicPartitionReplicas = prometheus.NewDesc(
-		prometheus.BuildFQName(namespace, "topic", "partition_replicas"),
-		"Number of Replicas for this Topic/Partition",
-		[]string{"topic", "partition"}, nil,
-	)
-
-	topicPartitionInSyncReplicas = prometheus.NewDesc(
-		prometheus.BuildFQName(namespace, "topic", "partition_in_sync_replica"),
-		"Number of In-Sync Replicas for this Topic/Partition",
-		[]string{"topic", "partition"}, nil,
-	)
-
-	topicPartitionUsesPreferredReplica = prometheus.NewDesc(
-		prometheus.BuildFQName(namespace, "topic", "partition_leader_is_preferred"),
-		"1 if Topic/Partition is using the Preferred Broker",
-		[]string{"topic", "partition"}, nil,
-	)
-
-	topicUnderReplicatedPartition = prometheus.NewDesc(
-		prometheus.BuildFQName(namespace, "topic", "partition_under_replicated_partition"),
-		"1 if Topic/Partition is under Replicated",
-		[]string{"topic", "partition"}, nil,
-	)
-
-	consumergroupCurrentOffset = prometheus.NewDesc(
-		prometheus.BuildFQName(namespace, "consumergroup", "current_offset"),
-		"Current Offset of a ConsumerGroup at Topic/Partition",
-		[]string{"consumergroup", "topic", "partition"}, nil,
-	)
-
-	consumergroupLag = prometheus.NewDesc(
-		prometheus.BuildFQName(namespace, "consumergroup", "lag"),
-		"Current Approximate Lag of a ConsumerGroup at Topic/Partition",
-		[]string{"consumergroup", "topic", "partition"}, nil,
-	)
+	clusterBrokers                     *prometheus.Desc
+	topicPartitions                    *prometheus.Desc
+	topicCurrentOffset                 *prometheus.Desc
+	topicOldestOffset                  *prometheus.Desc
+	topicPartitionLeader               *prometheus.Desc
+	topicPartitionReplicas             *prometheus.Desc
+	topicPartitionInSyncReplicas       *prometheus.Desc
+	topicPartitionUsesPreferredReplica *prometheus.Desc
+	topicUnderReplicatedPartition      *prometheus.Desc
+	consumergroupCurrentOffset         *prometheus.Desc
+	consumergroupLag                   *prometheus.Desc
 )
 
 // Exporter collects Kafka stats from the given server and exports them using
@@ -115,6 +62,7 @@ type kafkaOpts struct {
 	tlsKeyFile               string
 	tlsInsecureSkipTLSVerify bool
 	kafkaVersion             string
+	labels                   string
 }
 
 // CanReadCertAndKey returns true if the certificate and key files already exists,
@@ -465,6 +413,7 @@ func main() {
 	kingpin.Flag("tls.key-file", "The optional key file for client authentication.").Default("").StringVar(&opts.tlsKeyFile)
 	kingpin.Flag("tls.insecure-skip-tls-verify", "If true, the server's certificate will not be checked for validity. This will make your HTTPS connections insecure.").Default("false").BoolVar(&opts.tlsInsecureSkipTLSVerify)
 	kingpin.Flag("kafka.version", "Kafka broker version").Default(sarama.V1_0_0_0.String()).StringVar(&opts.kafkaVersion)
+	kingpin.Flag("kafka.labels", "Kafka cluster name").Default(sarama.V1_0_0_0.String()).StringVar(&opts.labels)
 
 	plog.AddFlags(kingpin.CommandLine)
 	kingpin.Version(version.Print("kafka_exporter"))
@@ -474,6 +423,75 @@ func main() {
 	plog.Infoln("Starting kafka_exporter", version.Info())
 	plog.Infoln("Build context", version.BuildContext())
 
+	labels := make(map[string]string)
+	for _, label := range strings.Split(opts.labels, ",") {
+		splitted := strings.Split(label, "=")
+		labels[splitted[0]] = splitted[1]
+	}
+
+	clusterBrokers = prometheus.NewDesc(
+		prometheus.BuildFQName(namespace, "", "brokers"),
+		"Number of Brokers in the Kafka Cluster.",
+		nil, labels,
+	)
+	topicPartitions = prometheus.NewDesc(
+		prometheus.BuildFQName(namespace, "topic", "partitions"),
+		"Number of partitions for this Topic",
+		[]string{"topic"}, labels,
+	)
+	topicCurrentOffset = prometheus.NewDesc(
+		prometheus.BuildFQName(namespace, "topic", "partition_current_offset"),
+		"Current Offset of a Broker at Topic/Partition",
+		[]string{"topic", "partition"}, labels,
+	)
+	topicOldestOffset = prometheus.NewDesc(
+		prometheus.BuildFQName(namespace, "topic", "partition_oldest_offset"),
+		"Oldest Offset of a Broker at Topic/Partition",
+		[]string{"topic", "partition"}, labels,
+	)
+
+	topicPartitionLeader = prometheus.NewDesc(
+		prometheus.BuildFQName(namespace, "topic", "partition_leader"),
+		"Leader Broker ID of this Topic/Partition",
+		[]string{"topic", "partition"}, labels,
+	)
+
+	topicPartitionReplicas = prometheus.NewDesc(
+		prometheus.BuildFQName(namespace, "topic", "partition_replicas"),
+		"Number of Replicas for this Topic/Partition",
+		[]string{"topic", "partition"}, labels,
+	)
+
+	topicPartitionInSyncReplicas = prometheus.NewDesc(
+		prometheus.BuildFQName(namespace, "topic", "partition_in_sync_replica"),
+		"Number of In-Sync Replicas for this Topic/Partition",
+		[]string{"topic", "partition"}, labels,
+	)
+
+	topicPartitionUsesPreferredReplica = prometheus.NewDesc(
+		prometheus.BuildFQName(namespace, "topic", "partition_leader_is_preferred"),
+		"1 if Topic/Partition is using the Preferred Broker",
+		[]string{"topic", "partition"}, labels,
+	)
+
+	topicUnderReplicatedPartition = prometheus.NewDesc(
+		prometheus.BuildFQName(namespace, "topic", "partition_under_replicated_partition"),
+		"1 if Topic/Partition is under Replicated",
+		[]string{"topic", "partition"}, labels,
+	)
+
+	consumergroupCurrentOffset = prometheus.NewDesc(
+		prometheus.BuildFQName(namespace, "consumergroup", "current_offset"),
+		"Current Offset of a ConsumerGroup at Topic/Partition",
+		[]string{"consumergroup", "topic", "partition"}, labels,
+	)
+
+	consumergroupLag = prometheus.NewDesc(
+		prometheus.BuildFQName(namespace, "consumergroup", "lag"),
+		"Current Approximate Lag of a ConsumerGroup at Topic/Partition",
+		[]string{"consumergroup", "topic", "partition"}, labels,
+	)
+
 	if *logSarama {
 		sarama.Logger = log.New(os.Stdout, "[sarama] ", log.LstdFlags)
 	}