diff --git a/src/main/java/at/hannibal2/skyhanni/config/features/event/HoppityEggsConfig.java b/src/main/java/at/hannibal2/skyhanni/config/features/event/HoppityEggsConfig.java
index 2bfe65a49638..345b3fb830aa 100644
--- a/src/main/java/at/hannibal2/skyhanni/config/features/event/HoppityEggsConfig.java
+++ b/src/main/java/at/hannibal2/skyhanni/config/features/event/HoppityEggsConfig.java
@@ -87,6 +87,12 @@ public class HoppityEggsConfig {
     @FeatureToggle
     public boolean highlightHoppityShop = true;
 
+    @Expose
+    @ConfigOption(name = "Hoppity Shop Reminder", desc = "Reminds you to open the Hoppity Shop each year.")
+    @ConfigEditorBoolean
+    @FeatureToggle
+    public boolean hoppityShopReminder = true;
+
     @Expose
     @ConfigOption(name = "Time in Chat", desc = "When the Egglocator can't find an egg, show the time until the next Hoppity event or egg spawn.")
     @ConfigEditorBoolean
diff --git a/src/main/java/at/hannibal2/skyhanni/config/storage/ProfileSpecificStorage.java b/src/main/java/at/hannibal2/skyhanni/config/storage/ProfileSpecificStorage.java
index d2a38831aa0e..e25d725ec37c 100644
--- a/src/main/java/at/hannibal2/skyhanni/config/storage/ProfileSpecificStorage.java
+++ b/src/main/java/at/hannibal2/skyhanni/config/storage/ProfileSpecificStorage.java
@@ -127,6 +127,9 @@ public static class PositionChange {
 
         @Expose
         public Map<String, Integer> rabbitCounts = new HashMap();
+
+        @Expose
+        public Integer hoppityShopYearOpened = null;
     }
 
     @Expose
diff --git a/src/main/java/at/hannibal2/skyhanni/features/event/hoppity/HoppityNpc.kt b/src/main/java/at/hannibal2/skyhanni/features/event/hoppity/HoppityNpc.kt
index 1995352798a8..aaa4c365dd90 100644
--- a/src/main/java/at/hannibal2/skyhanni/features/event/hoppity/HoppityNpc.kt
+++ b/src/main/java/at/hannibal2/skyhanni/features/event/hoppity/HoppityNpc.kt
@@ -5,30 +5,60 @@ import at.hannibal2.skyhanni.events.InventoryCloseEvent
 import at.hannibal2.skyhanni.events.InventoryFullyOpenedEvent
 import at.hannibal2.skyhanni.events.InventoryUpdatedEvent
 import at.hannibal2.skyhanni.events.LorenzWorldChangeEvent
+import at.hannibal2.skyhanni.events.SecondPassedEvent
+import at.hannibal2.skyhanni.features.fame.ReminderUtils
+import at.hannibal2.skyhanni.features.inventory.chocolatefactory.ChocolateFactoryAPI
+import at.hannibal2.skyhanni.utils.ChatUtils
 import at.hannibal2.skyhanni.utils.InventoryUtils
 import at.hannibal2.skyhanni.utils.ItemUtils.getLore
 import at.hannibal2.skyhanni.utils.LorenzColor
 import at.hannibal2.skyhanni.utils.LorenzUtils
 import at.hannibal2.skyhanni.utils.RenderUtils.highlight
+import at.hannibal2.skyhanni.utils.SimpleTimeMark
+import at.hannibal2.skyhanni.utils.SkyBlockTime
+import at.hannibal2.skyhanni.utils.SkyblockSeason
 import net.minecraftforge.fml.common.eventhandler.SubscribeEvent
+import kotlin.time.Duration.Companion.seconds
 
 object HoppityNpc {
 
     private val config get() = HoppityEggsManager.config
 
+    private var lastReminderSent = SimpleTimeMark.farPast()
+    private var hoppityYearOpened
+        get() = ChocolateFactoryAPI.profileStorage?.hoppityShopYearOpened ?: -1
+        set(value) {
+            ChocolateFactoryAPI.profileStorage?.hoppityShopYearOpened = value
+        }
+
     private var slotsToHighlight = mutableSetOf<Int>()
     private var inShop = false
 
     @SubscribeEvent
     fun onInventoryOpen(event: InventoryFullyOpenedEvent) {
-        if (!isEnabled()) return
         if (event.inventoryName != "Hoppity") return
+        hoppityYearOpened = SkyBlockTime.now().year
         inShop = true
     }
 
-    private fun clear() {
-        inShop = false
-        slotsToHighlight.clear()
+    @SubscribeEvent
+    fun onSecondPassed(event: SecondPassedEvent) {
+        if (!isReminderEnabled()) return
+        if (ReminderUtils.isBusy()) return
+        if (hoppityYearOpened == SkyBlockTime.now().year) return
+        if (!ChocolateFactoryAPI.isHoppityEvent()) return
+        if (lastReminderSent.passedSince() <= 30.seconds) return
+
+        ChatUtils.clickableChat(
+            "New rabbits are available at §aHoppity's Shop§e! §c(Click to disable this reminder)",
+            onClick = {
+                disableReminder()
+                ChatUtils.chat("§eHoppity's Shop reminder disabled.")
+            },
+            oneTimeClick = true
+        )
+
+        lastReminderSent = SimpleTimeMark.now()
     }
 
     @SubscribeEvent
@@ -54,6 +84,7 @@ object HoppityNpc {
 
     @SubscribeEvent
     fun onBackgroundDrawn(event: GuiContainerEvent.BackgroundDrawnEvent) {
+        if (!isHighlightEnabled()) return
         if (!inShop) return
         for (slot in InventoryUtils.getItemsInOpenChest()) {
             if (slot.slotIndex in slotsToHighlight) {
@@ -62,5 +93,15 @@ object HoppityNpc {
         }
     }
 
-    fun isEnabled() = LorenzUtils.inSkyBlock && config.highlightHoppityShop
+    private fun isHighlightEnabled() = LorenzUtils.inSkyBlock && config.highlightHoppityShop
+    private fun isReminderEnabled() = LorenzUtils.inSkyBlock && config.hoppityShopReminder
+
+    private fun clear() {
+        inShop = false
+        slotsToHighlight.clear()
+    }
+
+    private fun disableReminder() {
+        config.hoppityShopReminder = false
+    }
 }