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<!DOCTYPE html>
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<title>3 Persona | Hönnunarhugsun</title>
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<meta name="author" content="Kári Joensen" />
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<ul class="summary">
<li class="chapter" data-level="" data-path="index.html"><a href="index.html"><i class="fa fa-check"></i>Vinnubók aðferða</a><ul>
<li class="chapter" data-level="" data-path="index.html"><a href="index.html#námskeiðið-design-thinking-við-háskólann-á-bifröst-sumarið-2020"><i class="fa fa-check"></i>Námskeiðið Design Thinking við Háskólann á Bifröst sumarið 2020</a></li>
</ul></li>
<li class="chapter" data-level="1" data-path="inngangsorð.html"><a href="inngangsorð.html"><i class="fa fa-check"></i><b>1</b> Inngangsorð</a></li>
<li class="chapter" data-level="2" data-path="aðferðir.html"><a href="aðferðir.html"><i class="fa fa-check"></i><b>2</b> Aðferðir</a></li>
<li class="chapter" data-level="3" data-path="persona.html"><a href="persona.html"><i class="fa fa-check"></i><b>3</b> Persona</a><ul>
<li class="chapter" data-level="3.1" data-path="persona.html"><a href="persona.html#samsömunarkort"><i class="fa fa-check"></i><b>3.1</b> Samsömunarkort</a></li>
<li class="chapter" data-level="3.2" data-path="persona.html"><a href="persona.html#hvað-er-persona"><i class="fa fa-check"></i><b>3.2</b> Hvað er Persona?</a><ul>
<li class="chapter" data-level="3.2.1" data-path="persona.html"><a href="persona.html#lýsing-á-persona"><i class="fa fa-check"></i><b>3.2.1</b> Lýsing á Persona</a></li>
<li class="chapter" data-level="3.2.2" data-path="persona.html"><a href="persona.html#ráðleggingar"><i class="fa fa-check"></i><b>3.2.2</b> Ráðleggingar</a></li>
</ul></li>
<li class="chapter" data-level="3.3" data-path="persona.html"><a href="persona.html#rafrænar-lausnir"><i class="fa fa-check"></i><b>3.3</b> Rafrænar lausnir</a></li>
<li class="chapter" data-level="3.4" data-path="persona.html"><a href="persona.html#kostir-aðferðar"><i class="fa fa-check"></i><b>3.4</b> Kostir aðferðar</a></li>
<li class="chapter" data-level="3.5" data-path="persona.html"><a href="persona.html#gallar-aðferðar"><i class="fa fa-check"></i><b>3.5</b> Gallar aðferðar</a></li>
<li class="chapter" data-level="3.6" data-path="persona.html"><a href="persona.html#höfundar"><i class="fa fa-check"></i><b>3.6</b> Höfundar</a></li>
</ul></li>
<li class="chapter" data-level="4" data-path="storyboard.html"><a href="storyboard.html"><i class="fa fa-check"></i><b>4</b> Storyboard</a><ul>
<li class="chapter" data-level="4.1" data-path="storyboard.html"><a href="storyboard.html#aðferð-og-tengsl-við-design-thinking"><i class="fa fa-check"></i><b>4.1</b> Aðferð og tengsl við Design thinking</a></li>
</ul></li>
<li class="chapter" data-level="5" data-path="stakeholder-map.html"><a href="stakeholder-map.html"><i class="fa fa-check"></i><b>5</b> Stakeholder map</a><ul>
<li class="chapter" data-level="5.1" data-path="stakeholder-map.html"><a href="stakeholder-map.html#inngangur"><i class="fa fa-check"></i><b>5.1</b> Inngangur</a></li>
<li class="chapter" data-level="5.2" data-path="stakeholder-map.html"><a href="stakeholder-map.html#design-thinking"><i class="fa fa-check"></i><b>5.2</b> Design Thinking</a></li>
<li class="chapter" data-level="5.3" data-path="persona.html"><a href="persona.html#höfundar"><i class="fa fa-check"></i><b>5.3</b> Höfundar</a></li>
</ul></li>
<li class="chapter" data-level="6" data-path="how-might-we.html"><a href="how-might-we.html"><i class="fa fa-check"></i><b>6</b> How might we?</a><ul>
<li class="chapter" data-level="6.1" data-path="stakeholder-map.html"><a href="stakeholder-map.html#inngangur"><i class="fa fa-check"></i><b>6.1</b> Inngangur</a></li>
<li class="chapter" data-level="6.2" data-path="how-might-we.html"><a href="how-might-we.html#aðferð"><i class="fa fa-check"></i><b>6.2</b> Aðferð</a><ul>
<li class="chapter" data-level="6.2.1" data-path="how-might-we.html"><a href="how-might-we.html#áherslur-aðgreining-og-ávinningur"><i class="fa fa-check"></i><b>6.2.1</b> Áherslur, aðgreining og ávinningur</a></li>
<li class="chapter" data-level="6.2.2" data-path="how-might-we.html"><a href="how-might-we.html#hugsunarferlið"><i class="fa fa-check"></i><b>6.2.2</b> Hugsunarferlið</a></li>
<li class="chapter" data-level="6.2.3" data-path="how-might-we.html"><a href="how-might-we.html#mismunandi-markmið-spurninga"><i class="fa fa-check"></i><b>6.2.3</b> Mismunandi markmið spurninga</a></li>
</ul></li>
<li class="chapter" data-level="6.3" data-path="how-might-we.html"><a href="how-might-we.html#tengsl-við-design-thinking"><i class="fa fa-check"></i><b>6.3</b> Tengsl við Design Thinking</a></li>
<li class="chapter" data-level="6.4" data-path="how-might-we.html"><a href="how-might-we.html#form-niðurstaðna"><i class="fa fa-check"></i><b>6.4</b> Form niðurstaðna</a></li>
<li class="chapter" data-level="6.5" data-path="how-might-we.html"><a href="how-might-we.html#hvernig-má-útfæra-aðferð-á-vefformi"><i class="fa fa-check"></i><b>6.5</b> Hvernig má útfæra aðferð á vefformi</a><ul>
<li class="chapter" data-level="6.5.1" data-path="how-might-we.html"><a href="how-might-we.html#kostir-og-gallar-hugarflugsfunda-á-netinu"><i class="fa fa-check"></i><b>6.5.1</b> Kostir og gallar hugarflugsfunda á netinu</a></li>
<li class="chapter" data-level="6.5.2" data-path="how-might-we.html"><a href="how-might-we.html#okkar-reynsla-af-aðferð-á-vefformi"><i class="fa fa-check"></i><b>6.5.2</b> Okkar reynsla af aðferð á vefformi</a></li>
</ul></li>
<li class="chapter" data-level="6.6" data-path="how-might-we.html"><a href="how-might-we.html#kostir-og-gallar-hvernig-gætum-við"><i class="fa fa-check"></i><b>6.6</b> Kostir og gallar „hvernig gætum við“</a></li>
<li class="chapter" data-level="6.7" data-path="how-might-we.html"><a href="how-might-we.html#viðaukar"><i class="fa fa-check"></i><b>6.7</b> Viðaukar</a><ul>
<li class="chapter" data-level="6.7.1" data-path="how-might-we.html"><a href="how-might-we.html#vinnuskjal-hvernig-gætum-við"><i class="fa fa-check"></i><b>6.7.1</b> Vinnuskjal „hvernig gætum við“</a></li>
</ul></li>
<li class="chapter" data-level="6.8" data-path="how-might-we.html"><a href="how-might-we.html#heimildaskrá"><i class="fa fa-check"></i><b>6.8</b> Heimildaskrá</a></li>
<li class="chapter" data-level="6.9" data-path="persona.html"><a href="persona.html#höfundar"><i class="fa fa-check"></i><b>6.9</b> Höfundar</a></li>
</ul></li>
<li class="chapter" data-level="7" data-path="challenging-assumptions.html"><a href="challenging-assumptions.html"><i class="fa fa-check"></i><b>7</b> Challenging assumptions</a><ul>
<li class="chapter" data-level="7.1" data-path="stakeholder-map.html"><a href="stakeholder-map.html#inngangur"><i class="fa fa-check"></i><b>7.1</b> Inngangur</a></li>
<li class="chapter" data-level="7.2" data-path="challenging-assumptions.html"><a href="challenging-assumptions.html#aðferðin"><i class="fa fa-check"></i><b>7.2</b> Aðferðin</a></li>
<li class="chapter" data-level="7.3" data-path="challenging-assumptions.html"><a href="challenging-assumptions.html#tengsl-challenging-assumptions-við-design-thinking"><i class="fa fa-check"></i><b>7.3</b> Tengsl Challenging Assumptions við Design Thinking</a></li>
<li class="chapter" data-level="7.4" data-path="challenging-assumptions.html"><a href="challenging-assumptions.html#form-niðurstaðna-aðferðar"><i class="fa fa-check"></i><b>7.4</b> Form niðurstaðna aðferðar</a></li>
<li class="chapter" data-level="7.5" data-path="challenging-assumptions.html"><a href="challenging-assumptions.html#útfærsla-á-vef"><i class="fa fa-check"></i><b>7.5</b> Útfærsla á vef</a></li>
<li class="chapter" data-level="7.6" data-path="challenging-assumptions.html"><a href="challenging-assumptions.html#kostir-aðferðarinnar"><i class="fa fa-check"></i><b>7.6</b> Kostir aðferðarinnar</a></li>
<li class="chapter" data-level="7.7" data-path="challenging-assumptions.html"><a href="challenging-assumptions.html#gallar-aðferðarinnar"><i class="fa fa-check"></i><b>7.7</b> Gallar aðferðarinnar</a></li>
<li class="chapter" data-level="7.8" data-path="how-might-we.html"><a href="how-might-we.html#viðaukar"><i class="fa fa-check"></i><b>7.8</b> Viðaukar</a></li>
<li class="chapter" data-level="7.9" data-path="persona.html"><a href="persona.html#höfundar"><i class="fa fa-check"></i><b>7.9</b> HÖfundar</a></li>
<li class="chapter" data-level="7.10" data-path="how-might-we.html"><a href="how-might-we.html#heimildaskrá"><i class="fa fa-check"></i><b>7.10</b> Heimildaskrá</a></li>
</ul></li>
<li class="chapter" data-level="8" data-path="kill-your-idea.html"><a href="kill-your-idea.html"><i class="fa fa-check"></i><b>8</b> Kill your idea</a></li>
<li class="chapter" data-level="9" data-path="letter-to-grandma.html"><a href="letter-to-grandma.html"><i class="fa fa-check"></i><b>9</b> Letter to grandma</a></li>
<li class="chapter" data-level="10" data-path="remember-the-future.html"><a href="remember-the-future.html"><i class="fa fa-check"></i><b>10</b> Remember the future</a></li>
<li class="chapter" data-level="11" data-path="breakout-rooms-í-ms-teams.html"><a href="breakout-rooms-í-ms-teams.html"><i class="fa fa-check"></i><b>11</b> Breakout rooms í MS Teams</a><ul>
<li class="chapter" data-level="11.1" data-path="stakeholder-map.html"><a href="stakeholder-map.html#inngangur"><i class="fa fa-check"></i><b>11.1</b> Inngangur</a></li>
<li class="chapter" data-level="11.2" data-path="persona.html"><a href="persona.html#höfundar"><i class="fa fa-check"></i><b>11.2</b> Höfundar</a></li>
</ul></li>
<li class="chapter" data-level="12" data-path="brainwriting.html"><a href="brainwriting.html"><i class="fa fa-check"></i><b>12</b> Brainwriting</a><ul>
<li class="chapter" data-level="12.1" data-path="stakeholder-map.html"><a href="stakeholder-map.html#inngangur"><i class="fa fa-check"></i><b>12.1</b> Inngangur</a></li>
<li class="chapter" data-level="12.2" data-path="persona.html"><a href="persona.html#höfundar"><i class="fa fa-check"></i><b>12.2</b> Höfundar</a></li>
</ul></li>
<li class="chapter" data-level="13" data-path="who-what-how-why.html"><a href="who-what-how-why.html"><i class="fa fa-check"></i><b>13</b> Who What How Why</a></li>
<li class="chapter" data-level="14" data-path="user-motivational-analysis.html"><a href="user-motivational-analysis.html"><i class="fa fa-check"></i><b>14</b> User motivational analysis</a><ul>
<li class="chapter" data-level="14.1" data-path="stakeholder-map.html"><a href="stakeholder-map.html#inngangur"><i class="fa fa-check"></i><b>14.1</b> Inngangur</a></li>
<li class="chapter" data-level="14.2" data-path="how-might-we.html"><a href="how-might-we.html#aðferð"><i class="fa fa-check"></i><b>14.2</b> Aðferð</a></li>
<li class="chapter" data-level="14.3" data-path="user-motivational-analysis.html"><a href="user-motivational-analysis.html#fleiri-kaflar"><i class="fa fa-check"></i><b>14.3</b> Fleiri kaflar</a></li>
<li class="chapter" data-level="14.4" data-path="persona.html"><a href="persona.html#höfundar"><i class="fa fa-check"></i><b>14.4</b> Höfundar</a></li>
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<div id="persona" class="section level1">
<h1><span class="header-section-number">3</span> Persona</h1>
<p></p>
<div id="samsömunarkort" class="section level2">
<h2><span class="header-section-number">3.1</span> Samsömunarkort</h2>
<p>.</p>
</div>
<div id="hvað-er-persona" class="section level2">
<h2><span class="header-section-number">3.2</span> Hvað er Persona?</h2>
<p>.</p>
<div id="lýsing-á-persona" class="section level3">
<h3><span class="header-section-number">3.2.1</span> Lýsing á Persona</h3>
<p>.</p>
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<h3><span class="header-section-number">3.2.2</span> Ráðleggingar</h3>
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<h2><span class="header-section-number">3.3</span> Rafrænar lausnir</h2>
<p></p>
<p>.</p>
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<div id="kostir-aðferðar" class="section level2">
<h2><span class="header-section-number">3.4</span> Kostir aðferðar</h2>
<p>.</p>
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<h2><span class="header-section-number">3.5</span> Gallar aðferðar</h2>
<p>.</p>
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<h2><span class="header-section-number">3.6</span> Höfundar</h2>
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