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Winning value proposition

Growing plan for 2019

SWOT

Objectives

  • Improve quality of product (HV, verilog, look & feel)
  • Reduce number of SKU
  • Increase sales
  • Finalize a boilerplate for ICE40 icestorm
  • Increase contributors :) (vanity)
    • have people push code
    • have people share designs and ideas
  • Enhance forkability of project (another wmeng this year?)

SWOT

  • Strength
    • Open-source
    • Simple designs
    • using python for RPi
    • compatible with any MCU, including m5stack
  • Weakness
    • I'm not an EE
    • Limited resources (time, money)
    • One channel board only
    • Retiring products
    • HV component
    • Products somehow tough to set up
    • Unknown market / insufficient market research
  • Opportunity
    • The ICE40 movement
    • Appreciable market (researchers, makers, students, professional NDT, ...)
    • NDT movement (O&G, Bilbao, ...)
    • Students : research platform
    • Companies wanting to explore the field
    • MEMs are opening
  • Threats
    • Trolls
    • Copycats
    • fpga still scares

Strategies

  • Attack
    • Increase communication: blog posts, ice40 community, raspberry community, ...
    • Transform buyers in contributors
    • Propose m5stack partnership
    • Crowdfund campaign : raises awareness and sells
    • Boost NDT activities (includes tapping NDT community, twice already, plus getting some dedicated hardware)
  • Dare:
    • Develop a ad-hoc extension board (eg MUX) for the series - boosting to 8 channels to test? Get a 8-channel piezo.
    • Recruit ICE40 contributors
    • Boost HV modules: develop extensions for boards (and why not on un0rick itself? 40V+doubling+new pulser to replace - use sterling HV designs ? Use these 180V modules ? )
    • BD: identify prospective clients, list old ones : CRM (buyers, curious, experts, champions..) ?
    • Improve documentation for un0/lit3
    • Reduce time to first acquisition
  • Crush
    • Create OSHWA certification
    • Preempt: Communicate early
  • Defend
    • Community to self-maintain and defend: need to increase community
    • Let copycats get the older designs
    • be open about project shortcomings
    • do not speak about fpga ?

Assets

What can we put forward to help you ?

Tangible

  • echomods product
    • ADC pHAT, analog board, ...
  • little lab at home
  • set of libs already created
  • set of old probes already played with
  • echomods repo with plenty of experiments

Intangible

  • customer relationship : openness in communication
  • innovation process
  • un0rick
    • community
    • brand
  • experience
    • in ice40
    • in ultrasound
    • in tapping into freelancers where needed
  • references / list of customers / users