diff --git a/go.mod b/go.mod
index 5c64cc720..e50e65123 100644
--- a/go.mod
+++ b/go.mod
@@ -14,10 +14,10 @@ require (
 	k8s.io/api v0.21.4
 	k8s.io/apimachinery v0.21.4
 	k8s.io/client-go v0.21.4
-	knative.dev/eventing v0.26.1-0.20211028192027-b498c7fd6eb7
-	knative.dev/hack v0.0.0-20211028194650-b96d65a5ff5e
-	knative.dev/pkg v0.0.0-20211027105800-3b33e02e5b9c
-	knative.dev/serving v0.26.1-0.20211028155847-785c55ae7c0d
+	knative.dev/eventing v0.27.0
+	knative.dev/hack v0.0.0-20211101195839-11d193bf617b
+	knative.dev/pkg v0.0.0-20211101212339-96c0204a70dc
+	knative.dev/serving v0.27.0
 )
 
 replace github.com/prometheus/client_golang => github.com/prometheus/client_golang v0.9.2
diff --git a/go.sum b/go.sum
index dbfca7309..9af89084f 100644
--- a/go.sum
+++ b/go.sum
@@ -26,7 +26,6 @@ cloud.google.com/go v0.87.0/go.mod h1:TpDYlFy7vuLzZMMZ+B6iRiELaY7z/gJPaqbMx6mlWc
 cloud.google.com/go v0.90.0/go.mod h1:kRX0mNRHe0e2rC6oNakvwQqzyDmg57xJ+SZU1eT2aDQ=
 cloud.google.com/go v0.93.3/go.mod h1:8utlLll2EF5XMAV15woO4lSbWQlk8rer9aLOfLh7+YI=
 cloud.google.com/go v0.94.1/go.mod h1:qAlAugsXlC+JWO+Bke5vCtc9ONxjQT3drlTTnAplMW4=
-cloud.google.com/go v0.96.0/go.mod h1:GF7l59pYBVlXQIBLx3a761cZ41F9bBH3JUlihCt2Udc=
 cloud.google.com/go v0.97.0 h1:3DXvAyifywvq64LfkKaMOmkWPS1CikIQdMe2lY9vxU8=
 cloud.google.com/go v0.97.0/go.mod h1:GF7l59pYBVlXQIBLx3a761cZ41F9bBH3JUlihCt2Udc=
 cloud.google.com/go/bigquery v1.0.1/go.mod h1:i/xbL2UlR5RvWAURpBYZTtm/cXjCha9lbfbpx4poX+o=
@@ -47,7 +46,6 @@ cloud.google.com/go/storage v1.5.0/go.mod h1:tpKbwo567HUNpVclU5sGELwQWBDZ8gh0Zeo
 cloud.google.com/go/storage v1.6.0/go.mod h1:N7U0C8pVQ/+NIKOBQyamJIeKQKkZ+mxpohlUTyfDhBk=
 cloud.google.com/go/storage v1.8.0/go.mod h1:Wv1Oy7z6Yz3DshWRJFhqM/UCfaWIRTdp0RXyy7KQOVs=
 cloud.google.com/go/storage v1.10.0/go.mod h1:FLPqc6j+Ki4BU591ie1oL6qBQGu2Bl/tZ9ullr3+Kg0=
-cloud.google.com/go/storage v1.16.1/go.mod h1:LaNorbty3ehnU3rEjXSNV/NRgQA0O8Y+uh6bPe5UOk4=
 cloud.google.com/go/storage v1.18.2 h1:5NQw6tOn3eMm0oE8vTkfjau18kjL79FlMjy/CHTpmoY=
 cloud.google.com/go/storage v1.18.2/go.mod h1:AiIj7BWXyhO5gGVmYJ+S8tbkCx3yb0IMjua8Aw4naVM=
 contrib.go.opencensus.io/exporter/ocagent v0.7.1-0.20200907061046-05415f1de66d h1:LblfooH1lKOpp1hIhukktmSAxFkqMPFk9KR6iZ0MJNI=
@@ -1056,7 +1054,6 @@ golang.org/x/net v0.0.0-20210405180319-a5a99cb37ef4/go.mod h1:p54w0d4576C0XHj96b
 golang.org/x/net v0.0.0-20210503060351-7fd8e65b6420/go.mod h1:9nx3DQGgdP8bBQD5qxJ1jj9UTztislL4KSBs9R2vV5Y=
 golang.org/x/net v0.0.0-20210525063256-abc453219eb5/go.mod h1:9nx3DQGgdP8bBQD5qxJ1jj9UTztislL4KSBs9R2vV5Y=
 golang.org/x/net v0.0.0-20210805182204-aaa1db679c0d/go.mod h1:9nx3DQGgdP8bBQD5qxJ1jj9UTztislL4KSBs9R2vV5Y=
-golang.org/x/net v0.0.0-20210928044308-7d9f5e0b762b/go.mod h1:9nx3DQGgdP8bBQD5qxJ1jj9UTztislL4KSBs9R2vV5Y=
 golang.org/x/net v0.0.0-20211015210444-4f30a5c0130f h1:OfiFi4JbukWwe3lzw+xunroH1mnC1e2Gy5cxNJApiSY=
 golang.org/x/net v0.0.0-20211015210444-4f30a5c0130f/go.mod h1:9nx3DQGgdP8bBQD5qxJ1jj9UTztislL4KSBs9R2vV5Y=
 golang.org/x/oauth2 v0.0.0-20180821212333-d2e6202438be/go.mod h1:N/0e6XlmueqKjAGxoOufVs8QHGRruUQn6yWY3a++T0U=
@@ -1385,7 +1382,6 @@ google.golang.org/genproto v0.0.0-20210728212813-7823e685a01f/go.mod h1:ob2IJxKr
 google.golang.org/genproto v0.0.0-20210805201207-89edb61ffb67/go.mod h1:ob2IJxKrgPT52GcgX759i1sleT07tiKowYBGbczaW48=
 google.golang.org/genproto v0.0.0-20210813162853-db860fec028c/go.mod h1:cFeNkxwySK631ADgubI+/XFU/xp8FD5KIVV4rj8UC5w=
 google.golang.org/genproto v0.0.0-20210821163610-241b8fcbd6c8/go.mod h1:eFjDcFEctNawg4eG61bRv87N7iHBWyVhJu7u1kqDUXY=
-google.golang.org/genproto v0.0.0-20210825212027-de86158e7fda/go.mod h1:eFjDcFEctNawg4eG61bRv87N7iHBWyVhJu7u1kqDUXY=
 google.golang.org/genproto v0.0.0-20210828152312-66f60bf46e71/go.mod h1:eFjDcFEctNawg4eG61bRv87N7iHBWyVhJu7u1kqDUXY=
 google.golang.org/genproto v0.0.0-20210831024726-fe130286e0e2/go.mod h1:eFjDcFEctNawg4eG61bRv87N7iHBWyVhJu7u1kqDUXY=
 google.golang.org/genproto v0.0.0-20210903162649-d08c68adba83/go.mod h1:eFjDcFEctNawg4eG61bRv87N7iHBWyVhJu7u1kqDUXY=
@@ -1538,7 +1534,6 @@ k8s.io/csi-translation-lib v0.21.0/go.mod h1:edq+UMpgqEx3roTuGF/03uIuSOsI986jtu6
 k8s.io/gengo v0.0.0-20200413195148-3a45101e95ac/go.mod h1:ezvh/TsK7cY6rbqRK0oQQ8IAqLxYwwyPxAX1Pzy0ii0=
 k8s.io/gengo v0.0.0-20201203183100-97869a43a9d9/go.mod h1:FiNAH4ZV3gBg2Kwh89tzAEV2be7d5xI0vBa/VySYy3E=
 k8s.io/gengo v0.0.0-20201214224949-b6c5ce23f027/go.mod h1:FiNAH4ZV3gBg2Kwh89tzAEV2be7d5xI0vBa/VySYy3E=
-k8s.io/gengo v0.0.0-20210203185629-de9496dff47b/go.mod h1:FiNAH4ZV3gBg2Kwh89tzAEV2be7d5xI0vBa/VySYy3E=
 k8s.io/gengo v0.0.0-20210915205010-39e73c8a59cd h1:WEhFhsVrgII9WzLqf1VTUUtwPHm+vxbRq8Ib6y9Jt4g=
 k8s.io/gengo v0.0.0-20210915205010-39e73c8a59cd/go.mod h1:FiNAH4ZV3gBg2Kwh89tzAEV2be7d5xI0vBa/VySYy3E=
 k8s.io/klog v0.2.0/go.mod h1:Gq+BEi5rUBO/HRz0bTSXDUcqjScdoY3a9IHpCEIOOfk=
@@ -1558,25 +1553,19 @@ k8s.io/legacy-cloud-providers v0.21.0/go.mod h1:bNxo7gDg+PGkBmT/MFZswLTWdSWK9kAl
 k8s.io/utils v0.0.0-20201110183641-67b214c5f920/go.mod h1:jPW/WVKK9YHAvNhRxK0md/EJ228hCsBRufyofKtW8HA=
 k8s.io/utils v0.0.0-20210111153108-fddb29f9d009 h1:0T5IaWHO3sJTEmCP6mUlBvMukxPKUQWqiI/YuiBNMiQ=
 k8s.io/utils v0.0.0-20210111153108-fddb29f9d009/go.mod h1:jPW/WVKK9YHAvNhRxK0md/EJ228hCsBRufyofKtW8HA=
-knative.dev/caching v0.0.0-20211026205101-2ffdd31aa1e8/go.mod h1:WxzrnSGlNoMubORRhLc5lfrzActCvOiimFchaTvnMW4=
-knative.dev/eventing v0.26.1-0.20211028192027-b498c7fd6eb7 h1:pVoxH01Kt7biw0mBqZ6hYGtBUk7ydmIykUf6bmllbKY=
-knative.dev/eventing v0.26.1-0.20211028192027-b498c7fd6eb7/go.mod h1:27s/uaaUrAUKO/Wy7kR4R6mbj5zugQWCyEkod4dVw0I=
-knative.dev/hack v0.0.0-20211018110626-47ac3b032e60/go.mod h1:PHt8x8yX5Z9pPquBEfIj0X66f8iWkWfR0S/sarACJrI=
-knative.dev/hack v0.0.0-20211019034732-ced8ce706528/go.mod h1:PHt8x8yX5Z9pPquBEfIj0X66f8iWkWfR0S/sarACJrI=
-knative.dev/hack v0.0.0-20211025203920-02860f59a556/go.mod h1:PHt8x8yX5Z9pPquBEfIj0X66f8iWkWfR0S/sarACJrI=
-knative.dev/hack v0.0.0-20211026141922-a71c865b5f66/go.mod h1:PHt8x8yX5Z9pPquBEfIj0X66f8iWkWfR0S/sarACJrI=
-knative.dev/hack v0.0.0-20211028194650-b96d65a5ff5e h1:0Hw2xdWYbcs2JRJnOLzAVh7APOtgro7gSno0228mnDg=
-knative.dev/hack v0.0.0-20211028194650-b96d65a5ff5e/go.mod h1:PHt8x8yX5Z9pPquBEfIj0X66f8iWkWfR0S/sarACJrI=
-knative.dev/hack/schema v0.0.0-20211026141922-a71c865b5f66/go.mod h1:ffjwmdcrH5vN3mPhO8RrF2KfNnbHeCE2C60A+2cv3U0=
-knative.dev/networking v0.0.0-20211027012100-31eca9c93514 h1:Gc9BtldtniEB2LeJoyISw89FCAcKgnUdO7gkYeurEhk=
-knative.dev/networking v0.0.0-20211027012100-31eca9c93514/go.mod h1:JIzq6AOlhXrE/A84SHAWL2tLWFkvhcqprP1PRWMBVkQ=
-knative.dev/pkg v0.0.0-20211018141937-a34efd6b409d/go.mod h1:/d1+Wklc8blR39M4oEBu+GeLav4vsiiJwq61tJay7mc=
-knative.dev/pkg v0.0.0-20211025151738-819d556cdaa5/go.mod h1:Q3PrYqZsnHU9rNJhyH/zhVdTojGfEqrkNnNG4arrJgE=
-knative.dev/pkg v0.0.0-20211027105800-3b33e02e5b9c h1:BcNIB0BtExl970heGJZHeHa10I9zVbpoSUmFELHmQDg=
-knative.dev/pkg v0.0.0-20211027105800-3b33e02e5b9c/go.mod h1:xtF+ujTgEybZxA+e7NwKgHR8xMjYzHQUBxyaOUEFxwY=
-knative.dev/reconciler-test v0.0.0-20211019133535-04ea7ddac7e3/go.mod h1:ltMDlEIFo5/9ES92BhIWQkdZaHRnGGJvXcYlvPxZj5s=
-knative.dev/serving v0.26.1-0.20211028155847-785c55ae7c0d h1:17eq4WTgSM9K010Sp/vcvmja8Egi5sfOlID/peCuFzY=
-knative.dev/serving v0.26.1-0.20211028155847-785c55ae7c0d/go.mod h1:Ncqz2QN+l1GhkKICVnw6ArgOaxJ3FhK4eQH0WqZNg8k=
+knative.dev/caching v0.0.0-20211101215439-72577a3c0ce1/go.mod h1:hz6tnVAmRLvPoprw+0wsA9IrZC3MF5l2Hn/2JT28Yk0=
+knative.dev/eventing v0.27.0 h1:P9rqKvsCeFb8sEhfK32WFTG7awdOAa7XO6p3umSq/wU=
+knative.dev/eventing v0.27.0/go.mod h1:4ppWQEQ/2B66/YFENDmV1Gjxs4meLpz6UTUgLkkINt4=
+knative.dev/hack v0.0.0-20211101195839-11d193bf617b h1:DaW1iliZlBAwq/I8gTqVu8UnfGxyb5yR7CDsJi5jyWk=
+knative.dev/hack v0.0.0-20211101195839-11d193bf617b/go.mod h1:PHt8x8yX5Z9pPquBEfIj0X66f8iWkWfR0S/sarACJrI=
+knative.dev/hack/schema v0.0.0-20211101195839-11d193bf617b/go.mod h1:ffjwmdcrH5vN3mPhO8RrF2KfNnbHeCE2C60A+2cv3U0=
+knative.dev/networking v0.0.0-20211101215640-8c71a2708e7d h1:nCnuNfcLWuyAdZYgVfwSooa3+p2ebx+V+qhGXXF/FIk=
+knative.dev/networking v0.0.0-20211101215640-8c71a2708e7d/go.mod h1:7SKKM4MsBANrXNRZhb/zMkNjTdxYbNjwQDWgu+Fyye4=
+knative.dev/pkg v0.0.0-20211101212339-96c0204a70dc h1:ldjbTpoMXUTgzw0IJsAFLdyA6/6QYRvz8IGPZOknEDg=
+knative.dev/pkg v0.0.0-20211101212339-96c0204a70dc/go.mod h1:SkfDk9bWIiNZD7XtILGkG7AKVyF/M6M0bGxLgl0SYL8=
+knative.dev/reconciler-test v0.0.0-20211101214439-9839937c9b13/go.mod h1:gTsbLk496j/M9xqMpx/liyCQ0X3bwDpRtcs2Zzws364=
+knative.dev/serving v0.27.0 h1:pstGHQ8aSJsIwdofkjJV6TrmPN09u/2qN1Mgfc92LQs=
+knative.dev/serving v0.27.0/go.mod h1:Lcqv3K/DeDt6ZoeWTgpjxc/0teS7uMebnnU+gXIw99c=
 pgregory.net/rapid v0.3.3 h1:jCjBsY4ln4Atz78QoBWxUEvAHaFyNDQg9+WU62aCn1U=
 pgregory.net/rapid v0.3.3/go.mod h1:UYpPVyjFHzYBGHIxLFoupi8vwk6rXNzRY9OMvVxFIOU=
 rsc.io/binaryregexp v0.2.0/go.mod h1:qTv7/COck+e2FymRvadv62gMdZztPaShugOCi3I+8D8=
diff --git a/vendor/knative.dev/hack/release.sh b/vendor/knative.dev/hack/release.sh
index 80b035fb4..0f7c47324 100644
--- a/vendor/knative.dev/hack/release.sh
+++ b/vendor/knative.dev/hack/release.sh
@@ -131,10 +131,18 @@ function master_version() {
   echo "${tokens[0]}.${tokens[1]}"
 }
 
+# Return the minor version of a release.
+# For example, "v0.2.1" returns "2"
+# Parameters: $1 - release version label.
+function minor_version() {
+  local tokens=(${1//\./ })
+  echo "${tokens[1]}"
+}
+
 # Return the release build number of a release.
 # For example, "v0.2.1" returns "1".
 # Parameters: $1 - release version label.
-function release_build_number() {
+function patch_version() {
   local tokens=(${1//\./ })
   echo "${tokens[2]}"
 }
@@ -171,7 +179,10 @@ function prepare_auto_release() {
   PUBLISH_RELEASE=1
 
   git fetch --all || abort "error fetching branches/tags from remote"
-  local tags="$(git tag | cut -d 'v' -f2 | cut -d '.' -f1-2 | sort -V | uniq)"
+  # Support two different formats for tags
+  # - knative-v1.0.0
+  # - v1.0.0
+  local tags="$(git tag | cut -d '-' -f2 | cut -d 'v' -f2 | cut -d '.' -f1-2 | sort -V | uniq)"
   local branches="$( { (git branch -r | grep upstream/release-) ; (git branch | grep release-); } | cut -d '-' -f2 | sort -V | uniq)"
 
   echo "Versions released (from tags): [" "${tags}" "]"
@@ -210,7 +221,10 @@ function prepare_dot_release() {
   git fetch --all || abort "error fetching branches/tags from remote"
   # List latest release
   local releases # don't combine with the line below, or $? will be 0
-  releases="$(hub_tool release)"
+  # Support tags in two formats
+  # - knative-v1.0.0
+  # - v1.0.0
+  releases="$(hub_tool release | cut -d '-' -f2)"
   echo "Current releases are: ${releases}"
   [[ $? -eq 0 ]] || abort "cannot list releases"
   # If --release-branch passed, restrict to that release
@@ -234,7 +248,9 @@ function prepare_dot_release() {
   [[ -n "${major_minor_version}" ]] || abort "cannot get release major/minor version"
   # Ensure there are new commits in the branch, otherwise we don't create a new release
   setup_branch
-  local last_release_commit="$(git rev-list -n 1 "${last_version}")"
+  # Use the original tag (ie. potentially with a knative- prefix) when determining the last version commit sha
+  local github_tag="$(hub_tool release | grep "${last_version}")"
+  local last_release_commit="$(git rev-list -n 1 "${github_tag}")"
   local release_branch_commit="$(git rev-list -n 1 upstream/"${RELEASE_BRANCH}")"
   [[ -n "${last_release_commit}" ]] || abort "cannot get last release commit"
   [[ -n "${release_branch_commit}" ]] || abort "cannot get release branch last commit"
@@ -246,13 +262,13 @@ function prepare_dot_release() {
     exit 0
   fi
   # Create new release version number
-  local last_build="$(release_build_number "${last_version}")"
+  local last_build="$(patch_version "${last_version}")"
   RELEASE_VERSION="${major_minor_version}.$(( last_build + 1 ))"
   echo "Will create release ${RELEASE_VERSION} at commit ${release_branch_commit}"
   # If --release-notes not used, copy from the latest release
   if [[ -z "${RELEASE_NOTES}" ]]; then
     RELEASE_NOTES="$(mktemp)"
-    hub_tool release show -f "%b" "${last_version}" > "${RELEASE_NOTES}"
+    hub_tool release show -f "%b" "${github_tag}" > "${RELEASE_NOTES}"
     echo "Release notes from ${last_version} copied to ${RELEASE_NOTES}"
   fi
 }
@@ -595,6 +611,8 @@ function publish_to_github() {
   local description="$(mktemp)"
   local attachments_dir="$(mktemp -d)"
   local commitish=""
+  local github_tag="knative-${TAG}"
+
   # Copy files to a separate dir
   for artifact in $@; do
     cp ${artifact} "${attachments_dir}"/
@@ -604,8 +622,22 @@ function publish_to_github() {
   if [[ -n "${RELEASE_NOTES}" ]]; then
     cat "${RELEASE_NOTES}" >> "${description}"
   fi
-  git tag -a "${TAG}" -m "${title}"
-  git_push tag "${TAG}"
+  git tag -a "${github_tag}" -m "${title}"
+  git_push tag "${github_tag}"
+
+  # Include a tag for the go module version
+  #
+  # v1.0.0 = v0.27.0
+  # v1.0.1 = v0.27.1
+  # v1.1.1 = v0.28.1
+  #
+  # See: https://github.com/knative/hack/pull/97
+  if [[ "$TAG" == "v1"* ]]; then
+    local release_minor=$(minor_version $TAG)
+    local go_module_version="v0.$(( release_minor + 27 )).$(patch_version $TAG)"
+    git tag -a "${go_module_version}" -m "${title}"
+    git_push tag "${go_module_version}"
+  fi
 
   [[ -n "${RELEASE_BRANCH}" ]] && commitish="--commitish=${RELEASE_BRANCH}"
   for i in {2..0}; do
@@ -613,7 +645,7 @@ function publish_to_github() {
         ${attachments[@]} \
         --file="${description}" \
         "${commitish}" \
-        "${TAG}" && return 0
+        "${github_tag}" && return 0
     if [[ "${i}" -gt 0 ]]; then
       echo "Error publishing the release, retrying in 15s..."
       sleep 15
diff --git a/vendor/modules.txt b/vendor/modules.txt
index bdad7b131..2dad12695 100644
--- a/vendor/modules.txt
+++ b/vendor/modules.txt
@@ -922,7 +922,7 @@ k8s.io/utils/buffer
 k8s.io/utils/integer
 k8s.io/utils/pointer
 k8s.io/utils/trace
-# knative.dev/eventing v0.26.1-0.20211028192027-b498c7fd6eb7
+# knative.dev/eventing v0.27.0
 ## explicit
 knative.dev/eventing/pkg/adapter/v2
 knative.dev/eventing/pkg/adapter/v2/test
@@ -990,14 +990,14 @@ knative.dev/eventing/test/test_images/heartbeats
 knative.dev/eventing/test/test_images/performance
 knative.dev/eventing/test/test_images/print
 knative.dev/eventing/test/test_images/recordevents
-# knative.dev/hack v0.0.0-20211028194650-b96d65a5ff5e
+# knative.dev/hack v0.0.0-20211101195839-11d193bf617b
 ## explicit
 knative.dev/hack
-# knative.dev/networking v0.0.0-20211027012100-31eca9c93514
+# knative.dev/networking v0.0.0-20211101215640-8c71a2708e7d
 knative.dev/networking/pkg
 knative.dev/networking/pkg/apis/networking
 knative.dev/networking/pkg/apis/networking/v1alpha1
-# knative.dev/pkg v0.0.0-20211027105800-3b33e02e5b9c
+# knative.dev/pkg v0.0.0-20211101212339-96c0204a70dc
 ## explicit
 knative.dev/pkg/apis
 knative.dev/pkg/apis/duck
@@ -1077,7 +1077,7 @@ knative.dev/pkg/webhook/psbinding
 knative.dev/pkg/webhook/resourcesemantics
 knative.dev/pkg/webhook/resourcesemantics/defaulting
 knative.dev/pkg/webhook/resourcesemantics/validation
-# knative.dev/serving v0.26.1-0.20211028155847-785c55ae7c0d
+# knative.dev/serving v0.27.0
 ## explicit
 knative.dev/serving/pkg/apis/autoscaling
 knative.dev/serving/pkg/apis/autoscaling/v1alpha1