diff --git a/pkg/kn/commands/service/configuration_edit_flags.go b/pkg/kn/commands/service/configuration_edit_flags.go
index 17c9798aff..4da31dbecd 100644
--- a/pkg/kn/commands/service/configuration_edit_flags.go
+++ b/pkg/kn/commands/service/configuration_edit_flags.go
@@ -24,6 +24,7 @@ import (
 	metav1 "k8s.io/apimachinery/pkg/apis/meta/v1"
 	"knative.dev/serving/pkg/apis/config"
 
+	knconfig "knative.dev/client/pkg/kn/config"
 	knflags "knative.dev/client/pkg/kn/flags"
 	servinglib "knative.dev/client/pkg/serving"
 	"knative.dev/client/pkg/util"
@@ -57,6 +58,7 @@ type ConfigurationEditFlags struct {
 	ClusterLocal        bool
 	ScaleInit           int
 	TimeoutSeconds      int64
+	Profile             string
 
 	// Preferences about how to do the action.
 	LockToDigest         bool
@@ -187,6 +189,11 @@ func (p *ConfigurationEditFlags) addSharedFlags(command *cobra.Command) {
 		"Duration in seconds that the request routing layer will wait for a request delivered to a "+""+
 			"container to begin replying")
 	p.markFlagMakesRevision("timeout")
+
+	command.Flags().StringVar(&p.Profile, "profile", "",
+		"The profile name to set. This will add the annotations related to profile to the service. "+
+			"To unset, specify the profile name followed by a \"-\" (e.g., name-).")
+	p.markFlagMakesRevision("profile")
 }
 
 // AddUpdateFlags adds the flags specific to update.
@@ -479,6 +486,16 @@ func (p *ConfigurationEditFlags) Apply(
 		service.Spec.Template.Spec.TimeoutSeconds = &p.TimeoutSeconds
 	}
 
+	if cmd.Flags().Changed("profile") {
+		if len(knconfig.GlobalConfig.Profile(p.Profile).Annotations) > 0 {
+			return fmt.Errorf("profile doesn't exist %s", p.Profile)
+		} else if len(knconfig.GlobalConfig.Profile(p.Profile).Annotations) == 0 {
+			return fmt.Errorf("profile %s doesn't contain any annotations.", p.Profile)
+		} else {
+			return fmt.Errorf("profile %s doesn't exist.", p.Profile)
+		}
+	}
+
 	return nil
 }
 
diff --git a/pkg/kn/commands/service/configuration_edit_flags_test.go b/pkg/kn/commands/service/configuration_edit_flags_test.go
index 853407e863..b258ba71ec 100644
--- a/pkg/kn/commands/service/configuration_edit_flags_test.go
+++ b/pkg/kn/commands/service/configuration_edit_flags_test.go
@@ -75,3 +75,29 @@ func TestScaleActivation(t *testing.T) {
 	assert.NilError(t, err)
 	assert.Equal(t, svc.Spec.Template.Annotations[autoscaling.ActivationScaleKey], "2")
 }
+
+func TestApplyProfileFlagError(t *testing.T) {
+	var editFlags ConfigurationEditFlags
+	knParams := &commands.KnParams{}
+	cmd, _, _ := commands.CreateTestKnCommand(NewServiceCreateCommand(knParams), knParams)
+
+	editFlags.AddCreateFlags(cmd)
+	svc := createTestService("test-svc", []string{"test-svc-00001", "test-svc-00002"}, goodConditions())
+	cmd.SetArgs([]string{"--profile", "invalidprofile"})
+	cmd.Execute()
+	err := editFlags.Apply(&svc, nil, cmd)
+	assert.Assert(t, util.ContainsAll(err.Error(), "profile", "invalidprofile"))
+}
+
+func TestApplyProfileFlagAnnotationError(t *testing.T) {
+	var editFlags ConfigurationEditFlags
+	knParams := &commands.KnParams{}
+	cmd, _, _ := commands.CreateTestKnCommand(NewServiceCreateCommand(knParams), knParams)
+
+	editFlags.AddCreateFlags(cmd)
+	svc := createTestService("test-svc", []string{"test-svc-00001", "test-svc-00002"}, goodConditions())
+	cmd.SetArgs([]string{"--profile", "istio"})
+	cmd.Execute()
+	err := editFlags.Apply(&svc, nil, cmd)
+	assert.Assert(t, util.ContainsAll(err.Error(), "profile", "istio", "doesn't contain any annotations"))
+}
diff --git a/pkg/kn/commands/service/create.go b/pkg/kn/commands/service/create.go
index d3d60561c4..26fa1679f2 100644
--- a/pkg/kn/commands/service/create.go
+++ b/pkg/kn/commands/service/create.go
@@ -80,7 +80,10 @@ var create_example = `
   # Create the service in offline mode instead of kubernetes cluster (Beta)
   kn service create gitopstest -n test-ns --image knativesamples/helloworld --target=/user/knfiles
   kn service create gitopstest --image knativesamples/helloworld --target=/user/knfiles/test.yaml
-  kn service create gitopstest --image knativesamples/helloworld --target=/user/knfiles/test.json`
+  kn service create gitopstest --image knativesamples/helloworld --target=/user/knfiles/test.json
+
+  # Create a service with profile
+  kn service create isoto --image knativesamples/helloworld --profile istio`
 
 func NewServiceCreateCommand(p *commands.KnParams) *cobra.Command {
 	var editFlags ConfigurationEditFlags
diff --git a/pkg/kn/config/types.go b/pkg/kn/config/types.go
index e0997c164a..9ba92ea133 100644
--- a/pkg/kn/config/types.go
+++ b/pkg/kn/config/types.go
@@ -78,8 +78,6 @@ type Profile struct {
 	Annotations map[string]string `yaml:"annotations"`
 }
 
-type Profiles map[string]Profile
-
 // config Keys for looking up in viper
 const (
 	keyFeaturesContextSharing = "features.context-sharing"